The Role of a Logo Design in Social Media Marketing

Social media has always been an integral part of the Internet. Text-only bulletin boards were the earliest social media platforms where people could meet, exchange views and interact with each other. From bulletin boards came Internet Relay Chats, which were the earliest forms of the modern-day Facebook Messenger or Google Hangouts. Social media evolved faster with the increase in Internet speeds, availability of faster computers and laptops along with the introduction of smartphones, tablets and phablets — and, of course, MySpace and Orkut were popular before Facebook entered the scene. The modern social media paradigm allows businesses to: Market products and services to a precisely-defined target audience. Engage with existing and potential customers on a real-time basis. Resolve queries and complaints through instant communication. Share updates, deals and offers based on the customer's past purchases, location and other variables. Collect big data for understanding customers better. Social media has evolved beyond imagination since the earliest bulletin boards and chat applications. Yet, one thing that all social media platforms have in common is the emphasis on visual content. Imagine Facebook, Twitter, Pinterest, Instagram or YouTube without any images, infographics, memes or videos! It's important to focus on your logo design and how it applies to social media outlets since it can serve as the basis for your branding strategy! Graphics and Social Media — a Fantastic Combination What is the most important language for any business or enterprise? Its customers' language! Your marketing and branding strategies won't succeed unless you convey your message in a manner that your target audience prefers. Relying on chunks of text when your potential customer is not interested in reading anything beyond 140 characters does not make sense. This is why you need to make smart use of graphic design on your social media pages. A well-designed image, photo, meme or even a video offers the following benefits: There’s an instant connect between your brand and all your potential customers. It’s easier to speak to an international audience without communication issues. You can convey different aspects of your brand like passion, commitment and innovation in a single image. You can cut through the clutter on social media and grab attention immediately. Images can be timeless, which means a single message can be used again and again. Visual media is a lot more versatile than boring text. Colors, shapes, lines, curves and patterns can all convey your message differently. Getting Your Social Media Marketing Logo Right While it may be difficult to rank different visual elements of your social media profiles in order of importance, there is absolutely no doubt that your social media marketing logo must be given top priority. Your social media marketing logo is something more than just an image. Your business’s logo is the visual or pictorial representation of your values and brand identity. For instance, Ferrari's iconic logo of the prancing horse represents energy and vigor, which is a subtle nod to the type of cars Ferrari manufactures. The Rolls Royce logo [...]