Are Your Brand Colors Costing You Money?

A logo is important to your business. A logo is how people recognize and identify your company’s brand. When coming up with a logo for your company, you likely spent just as much time, if not more time deciding on the color. The color of your company’s logo may not seem like a big deal. It may seem like a personal preference of whoever is at the top of your organization. The color of your logo, however, has much say in how successful your company is. Believe it or not, the color of your logo can either bring in customers or cause your business to lose money. […]