Browse the aisles of any store, and you can spot examples of seasonal branding. It works for candy bars, throw pillows and your favorite beverages, but will seasonal branding help your business? Whether you provide a service or sell a physical product, tweaking your branding to fit a season or holiday can help increase your profits, build loyalty and strengthen your company’s identity. What Is Seasonal Branding? Before we get
Cities, in general, have long been our innovation centers — places for like-minded folk to connect and share ideas and benefit from the unique talents their contemporaries have to offer. Most major cities are attractive to creatives, and it’s easy to see why. Between the hustle and bustle, the diversity, the proximity to people with shared interests and values and the abundant opportunities, moving to an urban area is one
Your product packaging is one of the most important decisions in marketing your physical products. The design has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to keep walking or even develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips
As an owner or employee of a small business, you have a lot on your plate. While the bigger companies have teams of people to handle all the ins and outs of running a company, you’re often left to juggle the responsibilities of multiple departments on your own. With that balancing act, it can be easy for certain things, like web or graphic design, to be left behind. After all,
What makes a great logo? From the iconic ‘swoosh’ adorning sneakers and shirts to the red and white script signature on pop bottles, a great logo becomes a fast, visual shorthand for the brand it represents. Good logos are worth millions in free advertising to their parent companies, shortening the time it takes to introduce products and helping gain recognition in the eyes of consumers. How you take a logo
A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car
How important is a logo? At The NetMen Corp, we’ve designed hundreds of logos over the years for a wide range of companies. During that time, we’ve seen logos become iconic, recognizable brand marks that provide a mental shortcut for customers to associate brand attributes with an image. Your logo is one of the most recognizable brand elements for your business. Many people skimp when it comes to logo design.
Think of your favorite logo. Now ask yourself if you’ve ever considered where it came from. Apple, Inc. is not only one of the largest companies on the planet by market capitalization, it also has one of the most iconic logos in human history. But have you ever wondered whether the logo inspired the brand or vice versa? What about the Starbuck’s siren? It’s on a logo almost every coffee-drinker
Many photographers often take their own branding for granted. However, personal branding plays a vital role when it comes to standing out and gaining a competitive advantage in the market. Lack of personal branding has the capacity to undermine the business potential of even the most talented photographer. For this reason, many professionals find it difficult to fill their schedules despite being able to outperform competitors in terms of photographic
Client: Joseph Dana and Esther Project: Fizzero Account Manager: Excellent customer, very grateful for all the work we performed and the feedbacks were always just arriving at the same time we were sending the samples. (Anabella) Design Team: A very playful product which allowed us to be creative and feel the sensation to be a kid again during the design process.