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What Is a Business Card Used For?

You know you should probably have a business card. You see people carrying them around all the time. But what would you use them for? Business cards are professional calling cards. They offer a tangible way to remind people about you long after you’ve met. You also get the chance for a little dramatic flair by creating business cards with unique designs and distinct personality. Read on to learn the many ways that handing out a business card can benefit your business. […]

How Do I Design Packaging?

Do you have a new product that you’re ready to market, or are you a new business just starting to think about how to design packaging? If so, you need a crash course in producing the best product packaging. It’s an art, really, mixing the most aesthetically pleasing design with the most practical composition that will keep your product safe and, if need be, fresh until it’s opened. Here is an overview of how to achieve the best packaging design. […]

Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company. […]