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The Best Cities for Graphic Designers

Cities, in general, have long been our innovation centers — places for like-minded folk to connect and share ideas and benefit from the unique talents their contemporaries have to offer. Most major cities are attractive to creatives, and it’s easy to see why. Between the hustle and bustle, the diversity, the proximity to people with shared interests and values and the abundant opportunities, moving to an urban area is one of the great American dreams. […]

10 Package Design Tips

Your product packaging is one of the most important decisions in marketing your physical products. The design has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to keep walking or even develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips to make your products stand out. […]

Ways Graphic Design Benefits Business

As an owner or employee of a small business, you have a lot on your plate. While the bigger companies have teams of people to handle all the ins and outs of running a company, you’re often left to juggle the responsibilities of multiple departments on your own. With that balancing act, it can be easy for certain things, like web or graphic design, to be left behind. After all, you may think these are superficial concerns — the icing on the cake, as it were. But don’t be so quick to discount the importance of graphic design in business. The image of your company that you present to the world matters in many ways. […]

5 Factors for a Good Logo: Custom Logo Design Online

What makes a great logo? From the iconic ‘swoosh’ adorning sneakers and shirts to the red and white script signature on pop bottles, a great logo becomes a fast, visual shorthand for the brand it represents. Good logos are worth millions in free advertising to their parent companies, shortening the time it takes to introduce products and helping gain recognition in the eyes of consumers. How you take a logo from concept to creation is part alchemy, part science, part logic and part intuition. Custom logo design online should include time to get to know your brand attributes. When this knowledge combines with strong design skills and the five factors for a good logo, you’ve got a potential winner on your hands. […]

Most Iconic Logos of All Time

A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car bodies or using them as decorative hood ornaments. Many clothing and sportswear designers incorporate their logos into their designs, such as Levi’s red tag, American Eagle Outfitters’ airborne eagle and Calvin Klein’s CK. […]