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Are Your Brand Colors Costing You Money?

A logo is important to your business. A logo is how people recognize and identify your company’s brand. When coming up with a logo for your company, you likely spent just as much time, if not more time deciding on the color. The color of your company’s logo may not seem like a big deal. It may seem like a personal preference of whoever is at the top of your organization. The color of your logo, however, has much say in how successful your company is. Believe it or not, the color of your logo can either bring in customers or cause your business to lose money. […]

It is Halloween and everybody wants to find a way to celebrate this spooky day!

This is a great holiday to celebrate together, kids and adults.  Billions of dollars are spent every year for Halloween. Since 2009, it has been one of America’s fastest growing holidays. For that reason, the 31st of October is a date that all small business must mark on the calendar as a big event. Halloween is the perfect holiday because, it allows you to promote your business, increase your sales and plan a marketing strategy without that pressure of other type of holidays. […]