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Packaging Trends to Watch in 2020 and Beyond

The world changes quickly and packaging trends are no exception.

According to analyst firm Smithers Pira, the total value of the global packaging industry reached $876 billion in 2018 and is expected to top $1 trillion by 2023. MarketWatch identifies the major players in global packaging as familiar names, such as HP, Du Pont, Xerox, and Kodak.

Packaging is still a big deal despite of massive digitalization going on.

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How to Launch a New Brand

Whether your company is expanding, changing its focus, or just deciding to refresh your image, rebranding is a comprehensive but rewarding process. Deciding on the right logo and slogan is half the battle — then you need to decide the best way to announce the rebrand and organize a successful launch day. Without it, you could lose your customers if they fail to recognize your new brand or don’t respond to it the same way they did before.

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5 Rules for Choosing a Business Name to Incorporate into Your Logo

Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.

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The importance of having a style guide

If you take a look at some of the biggest brands, you will notice that they use the same fonts, colors, artwork elements, and placement of their logo. When this happens is because they all have what is known as a style guide and they found out how to use it.

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How Do I Design Packaging?

Do you have a new product that you’re ready to market, or are you a new business just starting to think about how to design packaging? If so, you need a crash course in producing the best product packaging. It’s an art, really, mixing the most aesthetically pleasing design with the most practical composition that will keep your product safe and, if need be, fresh until it’s opened. Here is an overview of how to achieve the best packaging design.

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