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Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
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What Makes a Good Mobile Site?

Every day, 93 percent of internet users use a mobile device to browse the web. Since so many people use mobile devices to access the web, you need to have a good mobile site. User experience is important when it comes to converting, but it’s also a factor in how Google ranks your site. Here are some important tips for creating a great mobile web design.

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The Importance of Brand Consistency

Creating a recognizable brand is important for any business, whether it’s a national chain or a mom and pop business in a small town. Once you create a brand, it’s just as vital to keep it consistent across all of your channels, whether it’s your content or design. It will keep your image at the forefront of your customers’ minds while increasing the traffic and conversions on your site.

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Minimalism in Design

When you think of the word minimalism, it’s easy to conjure up ideas of simplicity in design, architecture and even in your life. However, minimalism is so much more than simplicity — it’s a thoughtful and deliberate way to showcase elements and do more with less. This design trend is also taking over in both web and print applications. It’s important to understand exactly what minimalism in design is, where it came from, and how you can use it to your benefit.
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How Do You Start a Brand?

Custom Branding & Logo Design for Photographers

A well-designed brand is one of your greatest assets in business. It creates trust in the minds of your customers and prospects. This means learning how to design a brand is one of the most important business skills you can learn. It will set your company and business apart from the onset.

A survey by Nielsen revealed that six out of 10 respondents from different parts of the world prefer to purchase new products from brands they know. Consumers in North America also place a higher value on brand recognition than customers from other parts of the world.

So, how do you start a brand that’ll give your business credibility? Here are the basic steps you need to follow.
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