,

Building Better Social Media Presence

Person holding social media board

Having a robust social media presence is essential for the survival of any brand nowadays. On average, a single person spends at least two hours scrolling through their social timelines. By developing a strong social media presence, you get to tap into that potential consumer base.

Not only are your potential customers there, but they’re also looking for you. When anyone first finds out about a company, they look for its website and social media pages. With an audience that is already interested, if you plan your strategy wisely, you can manage to acquire new customers easily.

As a brand, you don’t necessarily need a whole new division or a contract with an agency to boost your business on social media. There are three main steps to take.

Read more

, ,

Logo Design Trends of 2020 (Part 2)

Several brand logos

2020 is almost halfway through, which means it’s time to look back on all the major logo design trends that have popped up over the past few months. Logo design is a fun niche within graphic design, because not only is it very important as part of branding, but it is also much more stable than most other types of graphic design since logos have a long lifespan – even as far as a decade!

Still, many brands are now looking into redoing their image because of the changing trends. Let’s look at some of them!

Read more

,

Design Trends for 2020

Eclectic graphic design

The world of design is continuously changing. Every year, there is a new set of design rules to make and break, and what seems cutting-edge and trendy one day could be outdated the next. Every designer will naturally want to make their work feel relevant, and there is no better way to do that than to keep yourself in touch with the design headlines.

Read more

, ,

Branding for Real Estate Businesses

branding

To make for a successful career in real estate, you need more than just a license to show. For one thing, there are thousands of licensed realtors around the country, and while each of them is usually associated with a larger team, at the end of the day, each one is responsible for their own bottom line. Real estate is a business industry like any other, and thus, as a realtor, you should treat it as such.

Read more

,

The Importance of a Brand Mascot

Mickey Mouse on a piano

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other.

Read more