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5 Rules for Choosing a Business Name to Incorporate into Your Logo

Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.

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The importance of having a style guide

If you take a look at some of the biggest brands, you will notice that they use the same fonts, colors, artwork elements, and placement of their logo. When this happens is because they all have what is known as a style guide and they found out how to use it.

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How Do I Design Packaging?

Do you have a new product that you’re ready to market, or are you a new business just starting to think about how to design packaging? If so, you need a crash course in producing the best product packaging. It’s an art, really, mixing the most aesthetically pleasing design with the most practical composition that will keep your product safe and, if need be, fresh until it’s opened. Here is an overview of how to achieve the best packaging design.

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Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
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What Makes a Good Mobile Site?

Every day, 93 percent of internet users use a mobile device to browse the web. Since so many people use mobile devices to access the web, you need to have a good mobile site. User experience is important when it comes to converting, but it’s also a factor in how Google ranks your site. Here are some important tips for creating a great mobile web design.

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