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Branding for Real Estate Businesses

branding

To make for a successful career in real estate, you need more than just a license to show. For one thing, there are thousands of licensed realtors around the country, and while each of them is usually associated with a larger team, at the end of the day, each one is responsible for their own bottom line. Real estate is a business industry like any other, and thus, as a realtor, you should treat it as such.

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The Importance of a Brand Mascot

Mickey Mouse on a piano

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other.

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Packaging Trends to Watch in 2020 and Beyond

The world changes quickly and packaging trends are no exception.

According to analyst firm Smithers Pira, the total value of the global packaging industry reached $876 billion in 2018 and is expected to top $1 trillion by 2023. MarketWatch identifies the major players in global packaging as familiar names, such as HP, Du Pont, Xerox, and Kodak.

Packaging is still a big deal despite of massive digitalization going on.

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How to Launch a New Brand

Whether your company is expanding, changing its focus, or just deciding to refresh your image, rebranding is a comprehensive but rewarding process. Deciding on the right logo and slogan is half the battle — then you need to decide the best way to announce the rebrand and organize a successful launch day. Without it, you could lose your customers if they fail to recognize your new brand or don’t respond to it the same way they did before.

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5 Rules for Choosing a Business Name to Incorporate into Your Logo

Your logo design is one of the most important parts of your business. It communicates who you are to your target audience so that they’re more likely to turn to you whenever they need what you’re selling. But before you can create a stellar logo, you need to decide on a business name that can be incorporated into an impactful design.

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