,

Design Trends for 2020

Eclectic graphic design

The world of design is continuously changing. Every year, there is a new set of design rules to make and break, and what seems cutting-edge and trendy one day could be outdated the next. Every designer will naturally want to make their work feel relevant, and there is no better way to do that than to keep yourself in touch with the design headlines.

Read more

, , ,

Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
Read more

, ,

The Importance of Brand Consistency

Creating a recognizable brand is important for any business, whether it’s a national chain or a mom and pop business in a small town. Once you create a brand, it’s just as vital to keep it consistent across all of your channels, whether it’s your content or design. It will keep your image at the forefront of your customers’ minds while increasing the traffic and conversions on your site.

Read more

, ,

Ultimate Guide to Good Print Design

Designing a great deliverable is a creative process that many appreciate. However, an aspect often overlooked is how the concept goes from screen to the page. The task of converting a 2D digital image into a three-dimensional physical copy is filled with challenges and hurdles. By understanding a few print design few tips and tricks, you can learn how to design for print, enjoy the task and make it go as smoothly as possible.

Read more

, , ,

Minimalism in Design

When you think of the word minimalism, it’s easy to conjure up ideas of simplicity in design, architecture and even in your life. However, minimalism is so much more than simplicity — it’s a thoughtful and deliberate way to showcase elements and do more with less. This design trend is also taking over in both web and print applications. It’s important to understand exactly what minimalism in design is, where it came from, and how you can use it to your benefit.
Read more