, ,

A Basic Guide on Incorporating Graphic Design into Marketing Material

A card on a chair that says, ‘think outside the box.’

The goal of any marketing strategy is to attract, engage, and converse with customers to develop a reliable connection. Your brand logo and overall marketing design can go a long way in ensuring that your products make a lasting impression. Without an effective design strategy, you’re a long way from making loyal customers.

Read more

,

Why Opt For White Label Services?

White label card

Many companies have started using white label services to overcome the problem of skills shortages within their business. The way white label services work is slightly different from hiring a freelancer or contract worker or outsourcing tasks to someone else. Instead, businesses will hire the services of another company that is skilled at what they do, and have them deal with the client’s requirements under the name of the original company. This way, the company saves itself a client, and the client is satisfied with the services they get.

But why should businesses go for white label services, instead of simply hiring workers who can carry out the same task?

Read more

, ,

Logo Design Trends of 2020 (Part 2)

Several brand logos

2020 is almost halfway through, which means it’s time to look back on all the major logo design trends that have popped up over the past few months. Logo design is a fun niche within graphic design, because not only is it very important as part of branding, but it is also much more stable than most other types of graphic design since logos have a long lifespan – even as far as a decade!

Still, many brands are now looking into redoing their image because of the changing trends. Let’s look at some of them!

Read more

,

Design Trends for 2020

Eclectic graphic design

The world of design is continuously changing. Every year, there is a new set of design rules to make and break, and what seems cutting-edge and trendy one day could be outdated the next. Every designer will naturally want to make their work feel relevant, and there is no better way to do that than to keep yourself in touch with the design headlines.

Read more

, , ,

Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
Read more