Then and Now: Graphic Design Before Computers

graphic-design-before-computers

Desktop computers, laptops and tablets are all staples of the graphic design industry, as is software such as Photoshop, Illustrator and InDesign. We know the rise of computers and technology has vastly improved the way many industries do business over the past 20 to 30 years, but you could argue that none has benefited more than graphic design.

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The Benefits of Seasonal Branding

The-Benefits-of-Seasonal-Branding

Browse the aisles of any store, and you can spot examples of seasonal branding. It works for candy bars, throw pillows and your favorite beverages, but will seasonal branding help your business? Whether you provide a service or sell a physical product, tweaking your branding to fit a season or holiday can help increase your profits, build loyalty and strengthen your company’s identity.

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Tips for Great Business Card Design

Tips-for-Great-Business-Card-Design

Business-brand development encompasses various factors, but the visual impact of your logo, company name and any associated information with your business is never more apparent than on the face of your business cards. A business card is one of the first impressions made by the representatives of your company, and, for that reason, its tone and appearance should be consistent with your advertising, messaging and image.

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The Best Cities for Graphic Designers

Cities, in general, have long been our innovation centers — places for like-minded folk to connect and share ideas and benefit from the unique talents their contemporaries have to offer.

Most major cities are attractive to creatives, and it’s easy to see why. Between the hustle and bustle, the diversity, the proximity to people with shared interests and values and the abundant opportunities, moving to an urban area is one of the great American dreams.

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10 Package Design Tips

Your product packaging is one of the most important decisions in marketing your physical products. The design has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to keep walking or even develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips to make your products stand out.

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