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The importance of having a style guide

If you take a look at some of the biggest brands, you will notice that they use the same fonts, colors, artwork elements, and placement of their logo. When this happens is because they all have what is known as a style guide and they found out how to use it.

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Minimalism in Design

When you think of the word minimalism, it’s easy to conjure up ideas of simplicity in design, architecture and even in your life. However, minimalism is so much more than simplicity — it’s a thoughtful and deliberate way to showcase elements and do more with less. This design trend is also taking over in both web and print applications. It’s important to understand exactly what minimalism in design is, where it came from, and how you can use it to your benefit.
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Why You Need a Graphic Design Partner

why you need a graphic design partner

Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise.

However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight.

You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit.
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How to Design a Good Logo

Designing a LogoYour logo is one of the first things the world sees about your company.

It conveys who you are and what you’re about. It can be bold, minimalist, bright or subdued. It can highlight an image or center text, or balance both with distinct color schemes, sizing, alignments and more — but designing one that’s eye-catching and effective is harder than ever.

In a world saturated with images and information, a recognizable logo is your chance to create a lasting first impression with prospective clients. Not only that, but logos often say more about your business than words ever can, in a fraction of the time.

What are the qualities of a good logo, one that piques attention while displaying creativity and brand culture? We’ve got a few of our tried-and-true logo design tips and logo design process details outlined below, answering the most common new logo design questions out there.
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Teamwork and Creativity: Transforming obstacles in incentives

As a creative agency, we face daily the challenge of being able to create and recreate logos concepts that are up to the expectations of our clients. These expectations are usually based on the desire to obtain a 100% original and unique logo. At first glance, it would seem that it is a goal that is not so easy to achieve. However, proposing a design development that involves the client, the long-awaited originality is achieved, previous work together: agency plus client.

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