5 Factors for a Good Logo: Custom Logo Design Online

What makes a great logo? From the iconic ‘swoosh’ adorning sneakers and shirts to the red and white script signature on pop bottles, a great logo becomes a fast, visual shorthand for the brand it represents. Good logos are worth millions in free advertising to their parent companies, shortening the time it takes to introduce products and helping gain recognition in the eyes of consumers.

How you take a logo from concept to creation is part alchemy, part science, part logic and part intuition. Custom logo design online should include time to get to know your brand attributes. When this knowledge combines with strong design skills and the five factors for a good logo, you’ve got a potential winner on your hands.

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Most Iconic Logos of All Time

A swoosh. A circle with three spokes meeting in the middle. A vague description of certain iconic logos immediately conjures up their images and the names of the brands they represent. A solid logo is an invaluable tool in marketing and advertising, but a famous logo is advertising in itself. Since the invention of the automobile, car manufacturers have taken advantage of this principle by strategically placing logos on car bodies or using them as decorative hood ornaments. Many clothing and sportswear designers incorporate their logos into their designs, such as Levi’s red tag, American Eagle Outfitters’ airborne eagle and Calvin Klein’s CK.

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Logo Design Tips


How important is a logo? At The NetMen Corp, we’ve designed hundreds of logos over the years for a wide range of companies. During that time, we’ve seen logos become iconic, recognizable brand marks that provide a mental shortcut for customers to associate brand attributes with an image.

Your logo is one of the most recognizable brand elements for your business. Many people skimp when it comes to logo design. They turn to stock photography or try to “wing it” and make their logos.

B2B buyers consider the brand image a central, rather than a peripheral, part of their decision-making process. Research from Sloan MIT indicates that an iconic logo has more impact on a customer’s buying power than a plain text treatment. Think of the Ralph Lauren Polo pony, the Izod gator, the leaping deer on a John Deere tractor. Color also has an impact on brand recognition: Coco-Cola red, IBM corporate blue, the iconic powder blue Tiffany’s jewelry box.

Let’s walk through the reasons why a logo is important, and then talk about what separates a good logo from a poor one. Lastly, we’ll look at logo design tips so when you choose to work with designers at The NetMen Corp, you’ll be able to share your thoughts with us as we design your perfect logo.

What Makes a Logo Great?

The first logos were used by Roman legions who emblazoned their shields with symbols and letters to indicate which legion they belonged to. Holding your logos aloft symbolized the pride you felt and the alignment of values with your legion. Later on, logos were used in pre-literate days to help people recognize one shop from another. A boot on a sign meant you’d found the cobbler’s shop, while a thimble, needle and thread meant the local tailor.

Even pubs got into the act, with names like The Sun, The Moon and the Archer easy to depict on painted signs. The symbol soon became recognized as the brand. If you were a villager in the 1600s looking for good beer and grub, The Moon might be the place to go, while you knew The Archer made the best meat pies in the three towns. The attribute of “good food” became associated with the symbol, and soon the symbol became part of the pub’s “brand” — even though you and your fellow illiterate townspeople wouldn’t know what a brand was.

As mass communications and increasing consumerism pushed the demand for advertising, the need for quick symbols to identify one product over another became commonplace. Colors, stylized text and marketing images such as models or mascots all became part of the brand attributes.

Chief among these brand attributes was the logo. It could be affixed to anything to create a quick visual shorthand so customers could quickly and easily recognize the product as belonging to a particular manufacturer, company and brand. Soon, logos became synonymous with brands, a valuable advertising shorthand that made it easier to market with fewer dollars.

That’s the number-one reason why a logo is important. It distinguishes your company from others selling similar goods and services. One soft drink is the same as another, but whether or not your mouth waters at the red, scripted Coca-Cola logo or the red, white and blue Pepsi logo depends on the attributes you ascribe to the brand. Just seeing the symbol painted on a building or billboard can make you thirsty for a crisp, refreshing Coke or America’s soft drink, Pepsi-Cola.

The Value of a Logo

It’s hard to put in dollars and cents the actual value of a logo. Logos, of course, are part of an overall brand. Companies that are bought and sold are purchased not just for their products and services, but for the customer base they bring to the sale as well as the brand recognition. The higher the brand recognition, the more a company is valued.

That’s because logos are part of brand recognition, and brand recognition is a shortcut for advertisers. The more recognizable the brand, the more it is marketed by word of mouth and by instant customer recognition. Companies can spend less on advertising when a brand becomes so easily recognizable that customers have no trouble identifying the products or services that accompany it.

Pepsi paid $1 million to update its logo. The Olympic committee paid $625,000. The good news is, you don’t have to pay hundreds of thousands of dollars for high quality logo design! Logo design with us starts at just $99!

How to Design a Great Logo

  1. Simple Sells

The simpler the better as far as logos go. While it’s tempting to cram every attribute or idea into your logo, stick to the big ideas that encompass your brand.

Simplicity includes fonts, graphics and color choices, too. Make sure the logo isn’t so complex that it won’t reproduce easily on a variety of formats such as banners, trade show signage, t-shirts and any other concept you can think of.

  1. Color Sells, Too

Color can make your logo instantly recognizable and set it apart from others in your industry too. If all of hair salons in your town favor pink logos, making yours bright blue or green may set it apart.

  1. But Consider Colors Carefully

There’s more to color than choosing colors that appeal to you and your target audience. Colors are produced for print and digital use using different techniques. Some digital colors cannot be reproduced accurately on a traditional press, and digital renders color differently on every device on which it’s displayed. Keep this in mind when viewing color samples from your designer, especially if they use an online portfolio to share designs with their clients.

Color reproduces on a printing press through two-color or four-color process. Most companies use a standard color matching system such as the one produced by the Pantone company. Pantone makes numbered color swatches. Printers can achieve an identical color by matching the number on the swatch to the pigment quantities indicated for that number. Pantone 185, for example, is a bright, almost pure red. A logo designed with “PMS” — short for Pantone Matching System — 185 will match that color identically on press.

Most logos are designed around such colors, using one or two colors plus black to achieve a final look. Keep this in mind during the logo design process. What makes a logo great isn’t necessarily the color but the design and meaning inherent in the logo itself. Color plays a secondary role in logo design.

  1. Size and Shape Matter

The shape of a logo can also impact its usefulness. Square logos are easier to work with for designers than oblong or round shapes. Consider the impact the logo will have when it’s placed in a brochure, for example. How much space will it take up?

  1. Consider Words and Text

Consider if your logo includes both the company name and a picture. If you do include both or your logo is text-based, review both the complete logo and how it looks separated from the text. Will you allow the use of words separate from the image? If so, how will they be separated?

  1. Logos Don’t Have to Say It All

One common trap many business owners fall into when designing logos or working with a graphic designer to create a logo is trying to cram everything their business does in one small image. Your logo doesn’t have to be a literal interpretation of your company’s business interests. A delivery service doesn’t need to feature a package, and a dog groomer doesn’t have to have a dog in the logo. Let your logo stand for the attributes of your brand, not for the actual work that you do.

  1. Logos Are for Your Audience — Not for You

Maybe you hate the color pink with a passion. That’s okay. But if your customers love all things pink, it would be a shame to avoid a pink logo just because you don’t particularly like the color.

Logo design is for your audience, your target customer. It’s not to please your taste. The more you know about your customers’ likes and dislikes going into a logo design project, the better. Always design marketing materials with the end customer in mind. That’s who is buying your products or services, and that is who you need to reach with all your marketing materials.

  1. What’s Your Theme?

We’ve talked a little about how color and style can impact a logo. Consider the overall appearance of the logo, its essence and theme. The impact of text, color and design all create a theme. Some designs impart energy while others give a feeling of dependability and trust. It’s the combination of elements that creates the total impact and feeling of the theme of a logo. The choice of color, font and placement of the elements builds a visual story that leaves an impression in the mind of the viewer.

So consider your theme. What does your company represent? Are you jazzy, modern, fresh or new? Caring, thoughtful and helpful? Childlike and playful?

What Not to Do

Sometimes knowing what not to do is just as helpful as knowing what to do. When it comes to tips for designing a great logo, there are also a few things to avoid.

  1. Avoid Copying

Obviously, a direct copy of another company’s logo is a no-no. Not only is it unethical, but you can be subject to lawsuits or trademark infringement. Not something you want to face, we’re sure!

You can certainly bring logos you like to your meeting with your designer. That can help the designer understand what you like and what you don’t like. Let good design inspire you, but never try to copy someone’s logo directly.

  1. Don’t Be Literal

You run a ballet studio, so your logo features a ballerina and the words “ballet studio.” You own a Mexican restaurant, so your logo features a taco. Neither is a terrible idea for a logo, but it’s also not great, either. It’s very literal, and that may not make it distinctive enough to be memorable.

Can you recognize the Apple computer logo when you see it? Sure, it’s an apple, but it’s not a plain, ordinary apple. There’s a bite out of the apple — and in some cases, it’s a rainbow-colored apple. Those two changes set the apple apart in the logo, making it both distinctive and memorable.

Consider this when you’re working with your designers on your logo. You want your logo to reflect your business, but there are other ways of reflecting your business than using a literal icon for what you do. To make it memorable, you’ve got to make it different, and to do so, take it from the literal to the conceptual.

  1. Don’t Add Taglines

Taglines are an additional saying or slogan that helps people remember your brand. Some logos include them, and some do not. It’s often easier to design a logo without a tagline than with it. Taglines can be lengthy and difficult to fit with a logo. They can also change over time, while logos tend to remain the same for longer periods of time.

If you feel like you can’t live without your tagline, have two versions of your logo made: one with the tagline and one without it. That way you have the flexibility to use the version that will work best with your current project, and if the tagline changes, you’ll still have a great logo to use.

What Makes a Logo Great: The Design Minds Behind It

When asking “What makes a logo great?” the answer is the designers behind it. Great logos are iconic, memorable, and filled with meaning. But to achieve that level of excellence, experienced graphic designers must apply their knowledge to the project.

That’s where The NetMen Corp enters the picture. Our experienced designers can take your company’s brand attributes and your concepts and make them into powerful, attention-grabbing logos. From gorgeous logos to print and digital design, we can make your company stand out with branding, beautiful design work and exceptional service. Visit us today to get your logo project started or contact us with any questions.


Hidden Messages in Logos


Think of your favorite logo. Now ask yourself if you’ve ever considered where it came from.

Apple, Inc. is not only one of the largest companies on the planet by market capitalization, it also has one of the most iconic logos in human history. But have you ever wondered whether the logo inspired the brand or vice versa? What about the Starbuck’s siren? It’s on a logo almost every coffee-drinker is familiar with, but most people never pay it any mind.

Businesses spend a great deal of time and treasure perfecting their logos in the hope that one day those logos will instantly identify their brands. In some cases, the legends that develop around the logos can add an envious mystique to the corporations, but it can also unfairly cast them in a negative light.

We want to take a look at some corporate logos that harbor hidden meetings, camouflaged images and other devices that may not be immediately apparent at first glance. As logo inventors and brand imagers, we have an affinity in impressive logo design, but we also enjoy a clever gag hidden in the design.

Apple, Inc.

It’s pretty obvious why a company named Apple — first Apple Computer and then Apple, Inc. — would select the iconic mackintosh apple with the bite missing for their logo, but the story behind the Apple name is an interesting one. Co-founders Steve Wozniak and Steve Jobs discussed the possibility of the name “apple.”

Jobs was returning from a commune he referred to as “an apple orchard” and thought it would make a good name for the fledgling company. According to Wozniak, both partners acknowledged this was the same name of the Beatles’ record label, but the company kept the name. The possible trademark infringement was the source of a legal battle between Apple, Inc. and the Beatles’ Apple Records that was eventually settled.

One of the more inventive stories that has developed around the Apple logo was that it was an homage to computer inventor Alan Turing, who allegedly committed suicide by biting into an apple laced with poison. This rumor was given weight because early Apple logos had rainbow striping, a pattern adopted by the LGBT community, and Turing had been persecuted for being a homosexual prior to his death.

But, according to the logo designer, Rob Janoff, this was coincidental. Janoff did mention the bite from the apple was meant to represent a byte of information.


To anyone familiar with maritime mythology and the draw of a strong cup of coffee in the morning, the symbol of a siren might seem pretty apt for a coffee company. According to an ancient book of myths, The Odyssey, sirens seduced sailors by their songs, forcing them to drive their ships onto the rocks. Comparatively, coffee draws patrons into cafes and restaurants.

The original Starbucks’ siren, however, was a more tawdry symbol than the one you currently see on Starbucks’ signs, bottles and cans. In 1971, Starbucks hired logo consultant Terry Heckler to assist them in finding a symbol to represent their new brand. The first Starbucks siren was based on a Norse woodcut and was depicted as a topless, voluptuous mermaid with a split tail being held open by her hands.

CEO Howard Schultz has since explained they were trying to capture the essence of seduction through the image of the temptress mermaid. As the company grew, the size and the sexuality of the logo became problematic, so Starbucks reduced it in size and made the depiction of the siren a little more modest with strategically placed hair and less mermaid body in the green circle.


Since the inception of the company in Amsterdam in 1864, Heineken has displayed some form of star logo on their bottles and other packaging. In an unfortunate coincidence, the original star resembled the Soviet symbol for communism. While the brewery didn’t predate Karl Marx’s and Friedrich Engels “Communist Manifesto,” it was established decades before the October Revolution of 1917 that overthrew the Romanovs and established the Soviet Union.

The fact that state-sanctioned communism wasn’t around when Heineken chose their star logo didn’t prevent rumors of communist ties from plaguing beer producer. Heineken has de-emphasized their logo over the years to deflect these baseless rumors, but the company usually returns to some version of the large red star. Heineken and its fabled red star have been in the news recently, as the Hungarian government has proposed legislation to ban “symbols of totalitarianism,” including the Communist Red Star. If this law passes, Heineken may be inadvertently barred from displaying their logo on bottles in Hungary.

Federal Express

While there isn’t a great deal of lore surrounding the famous blue and orange FedEx logo, there is an interesting feature that most people don’t notice. The empty space between the bottom of the capital E and the lowercase x form a perfect arrow inside the block font.

Since FedEx literally relies on jet speed to accomplish their mission of delivering packages in other parts of the world the next day, it’s not surprising they would slyly insert an arrow into their logo.

Bavarian Motor Works

If one car manufacturer’s logo rivals that of the three-point star of Mercedes-Benz, it’s the blue-and-white checkered symbol of their German rival BMW. Headquartered in München, Germany, the circular logo draws on the color and pattern of the checkered flag of Bavaria. But that isn’t all the designers had in mind. BMW traces its roots to the infancy of the aviation industry when it used to make airplane engines.

The quartered blue and white circle symbolizes two propellers, with the white slicing through the sky and the blue at a blinding rate of speed. The template for the logo was a 1920 advertisement featuring a forward shot at a fixed-wing propeller plane in flight.


For decades, Toblerone chocolate has been a staple at airport gift shops and duty-free stores, and most air travelers would immediately recognize the unusual beige, triangular-shaped prism packaging that the confection is sold in. What they may not have noticed, however, is the image of the bear standing on its hind legs superimposed in the landscape of the candy company’s mountain logo.

Toberlone was founded in the Alps town of Bern, Switzerland, which is also known as the City of Bears. Bern’s city crest has an ascending bear in its center, which is where Toberlone got the idea for the hidden bear in their logo. The mountain, incidentally, is the internationally famous Matterhorn — one of the most celebrated and deadliest peaks in the world.

The Atlanta Falcons

The Atlanta Falcons may have suffered one of the biggest upsets in Super Bowl history, but fans can take some solace in their clever logo design. The Falcons’ logo is a raptor in flight with its wings down and claws forward. But the way the hawk’s appendages are arrayed is no accident.

The falcon’s head and beak form the top horizontal bar of the letter F, the talons form the lower bar, and the bird’s body and back form the vertical piece. So, the logo can be popped off a helmet and placed in front of “alcon” to make the name of the team.


As the largest retailer in the world, you’d think nearly everyone would have picked up on the subtle charm of Amazon’s logo, but with the way that throngs of shoppers hit their webpage with a take-no-prisoner approach to bargain-hunting, it’s likely that it goes unnoticed. Once solely an online seller of books, Amazon has a market in nearly every area of public consumption.

The company has reflected this broader approach by adding a golden arrow beneath the word “Amazon” that originates at the first A and points to the Z, meaning that Amazon sells everything from A to Z. The company is named after the river, which has the most voluminous flow in the world. Amazon, no doubt, sees this as a metaphor for the flow of products to consumers.


The redheaded Wendy in the burger giant’s logo represents one of founder Dave Thomas’ daughters, who was nicknamed Wendy by her siblings. Since the inception of the restaurant, some version of the pigtailed, All-American cartoon girl has been on its signs, cups and bags. In 2012, Wendy’s decided to modernize their rather old-timey looking logo and gave the Wendy icon an upgrade.

As with the old version, Wendy is wearing a high collared shirt with an oval brooch at the neck. There is, however, one significant difference. The folds in the cloth to either side of the brooch resemble two capital Ms, which forms the word “MOM.” Wendy’s has stated the subtle word in the logo was unintentional, but it hasn’t altered this feature.

Sony Vaio

One of the perks of creating logos in the tech industry is that symbolism and coding is intrinsic to the field. Vaio’s design is clean, elegant and futuristic, but there’s a double meaning for each of the letters. The “V” and the “A” at the beginning of the word form the wave shape of an analogue signal wave. The “I” — without a dot — and the “O” double as the numbers one and zero, which are the fundamental components of the binary language. But what does Vaio actually mean? Visual Audio Intelligent Organizer.

Hershey’s Kisses

As if their product wasn’t popular enough, Hershey’s decided to play a little trick to see if they could boost the enticement level of their addictive merchandise. There isn’t much advertising space on the individual Kisses, but if you look at the plastic bag, you can see some subtle logo designing.

The curve of the legs of the letter K in “kiss” has the same telltale shape as the outline of one of the small chocolate pieces. The I forms the base. Hershey’s fills in the spaces between the letters with a milk-chocolate brown colored background. Unfair, Hershey’s, unfair.


Toyota Motor Corporation’s current logo is three intersecting ellipses. The two smaller are crossed perpendicularly to form the letter “T” and the third surrounds that letter. At some points, the ellipses share their walls. Unveiled in 1990, the company said the logo symbolized the intersection between the hearts of their customers and the hearts of their products.

One of the more interesting features to this logo is that each of the letters in the name “Toyota” can be formed by “shading out” parts of the logo. Maybe Toyota’s symbol isn’t quite as storied or as iconic as Mercedes Benz’s three-point star, but it does have a few tricks up its sleeve.

Sun Microsystems

The Sun Microsystems logo is a series of eight interlocking Us. Because of their sizes, configurations and the directions they’re arranged in, some of the Us combine to make Ss, some stand alone as Us and others are inverted to make Ns.

The result is that the block of Us spells the word “sun” multiple times and in different directions. Vaughan Pratt, a computer-programming professor with no logo design experience, is credited with the innovative pattern.


Tostitos brand tortilla chips has one of the most meta logos in our selection. The two lowercase Ts are shaped to look like two stick people. Since they sit to either side of the I, it gives the appearance of two tall people standing around a table. Tostitos completes the picture with a bowl of salsa on top of the I and a shared triangular chip between the two Ts. The result is a festive celebration where the two letters are sharing a chip over a bowl of salsa.

The Olympics

It doesn’t have a hidden meaning, but the Olympic logo is so renowned we thought that we would include it in our list. Designed in 1914 by Pierre de Frédy, Baron de Coubertin, the five interlocking circles each represent one of “the five inhabited continents of the worlds, united by Olympism.”

The problem most of us will have with this explanation is that there are six continents united by the games and there were back in 1914, so why the omission? Coubertin used a loose interpretation of “continents” that listed “the Americas” as one continent. The colors of the rings, along with the white background, represent the colors of all the flags of the world. The rings finally debuted in the 1920 games in Antwerp, Belgium.

Use a Professional Logo Designer

Your logo may be your most identifying factor — how it looks matters.

In the HBO television show “Vinyl,” the executive board of the fictitious American Century Records had a meeting to discuss rebranding their logo design. A new hire points out that the logo, consisting of a red letter A wrapped around a brown letter C, looks like the aerial view of a toilet. She explains to the board that this is a running joke in the industry. While this mortifying scenario was a figment of the writers’ imagination, logo failures can be this detrimental to a business.

Like most artistic endeavors, logo design is something that frequently looks easy to the uninitiated, but requires a good deal of artistic perspiration and creativity. For every successful logo designed by a CEO or a business owner, there are hundreds that either fell flat or resulted in embarrassing or even damaging results.

Even iconic logos, like those of Starbucks, Apple and Mercedes-Benz, are constantly evolving to suit the needs of their companies. If you have an idea for a logo for your business or you’ve decided it’s time to upgrade or modernize your logo, contact a graphic design company that specializes in corporate logo design.


Guide to Custom Branding & Logo Design for Photographers


Many photographers often take their own branding for granted. However, personal branding plays a vital role when it comes to standing out and gaining a competitive advantage in the market. Lack of personal branding has the capacity to undermine the business potential of even the most talented photographer. For this reason, many professionals find it difficult to fill their schedules despite being able to outperform competitors in terms of photographic skill.

Why Photography Branding Design Works

With the right approach, effective branding allows you to create a unified message that potential customers can easily identify. Consumers embrace familiar brands and images. The practice also gives you an opportunity to express your unique style and professionalism. In addition, it enables you to establish an emotional connection with clients. This can be achieved through a wide variety of elements, including a clever tagline, an eye-catching logo or a well-chosen color palette.

Some of the key benefits of personal branding include:

  • Makes your service recognizable
  • Demonstrates dedication and professionalism
  • Builds credibility
  • Showcases specialty or niche
  • Creates a connection with your target market
  • Distinguishes you from the competition

Your target market builds perceptions based on how you present your business. They’re keen to gauge whether or not you have the capacity to provide a quality service. Portraying yourself in a professional manner and keeping brand promises is a surefire way to earn credibility. As a result, your actions are linked to the brand.

People are hardwired to notice anything they consider different. For this reason, you should make an effort to differentiate yourself to ensure personal branding success.

Make Your Brand Strong and Memorable

Strong branding is a clear demonstration of dedication and attention to detail. Your target market will notice you invested a significant amount of time and money in the process. In addition, it showcases your creativity and skill, which is required to deliver exceptional photographic work. A refined logo can be linked to the ability to produce sophisticated imagery. Conversely, an unimaginative online logo design for photography can be perceived as a sign of amateurish skills.

Memorable branding takes your professional portfolio to the next level. When people view your amazing work, they’ll recognize your name easily. They’ll cite you as an inspirational photographer. Without branding, they may fall in love with the captivating imagery but fail to connect your name to it.

While rebranding can be a practical option in some situations, it’s vital to resist the urge to tweak the design whenever trends shift. Doing so can compromise your ability to regain traction.

Effective Branding + Exceptional Service = Success

Branding has contributed to the success of many big companies for a variety of reasons. Some big names spark nostalgia or a feeling of being pampered while others instill trust. As a result, customers become emotionally connected and fiercely loyal. A combination of great service or product as well as captivating imagery generates excitement. For photographers, the ability to get potential clients excited about services can make a difference between success or failure.

Brand imagery needs to reflect both the target market and the photographer’s style or personality. As such, a professional that specializes in real estate must aim for a balance between imagery depicting the market and something personal. The result should be decidedly eye-catching and memorable.

Finding Your Niche

To excel in the field of photography, you must find an ideal niche. This is an all-important first step that lays a solid foundation for your service. Carving out a niche helps you create an effective marketing and branding strategy. Experts say when potential customers notice you’re prepared to shoot anything, they’ll perceive you as being desperate. Instead, clients prefer a professional who’s skilled and passionate about a specific subject.

For some photographers, specialization may come naturally thanks to a passionate inclination to a particular subject. However, others have to experiment with a number of areas of specialty to find the ideal photographic niche. It’s common for professionals to discover they love shooting landscapes or architecture but don’t enjoy capturing images of humans.

On the other hand, some feel drawn to newborns but not weddings. This natural selection makes it easier to identify that special target market. Passion allows you to thrive and become a master of your art.

The Branding Design Process for Photographers

Working with a professional design agency like the NetMen Corp is a viable way to craft a supremely effective branding message and imagery who follow a custom design plan for your needs following the basic logo design checklist below. Our agency works closely with you to create a concept that’s right for your business. You gain access to a team of highly talented and experienced professionals. Choosing an agency that understands the branding process for creatives and photographers makes it easier to turn your vision into reality.

With the NetMen Corp, the first steps in our process entails getting familiar with your goals, target market and personal style or branding preferences. This enables your personal account managers to develop a creative brief, which incorporates your answers to a number of key questions. These include your preferences when it comes to branding messages, marketplace dynamics and more.

Online Graphic Designers for Photography Logos

Our talented team of graphic designers evaluate your photographic work to draw inspiration for your logo. The imagery informs the brand aesthetic by suggesting a variety of sensibilities that should be represented in your personal branding. The final result will appeal to your client base by aligning to their preferred style.

As a participant in the photography branding design process, there are several factors to consider. Chief among them is your level of participation in the entire process. You can collaborate at the initial stages only by providing basic insights or proceed through to the additional steps. You may opt to art-direct or simply let our design agency surprise you with a captivating concept.

Using Mood Boards and Word Lists

Use of mood boards and word lists create a valid representation of your brand’s characteristics. While the mood board is a visual representation, the word list is a textual compilation. The board allows creatives to get a feel for your brand. It can be a collection of colors, expressions and textures that capture the mood.

On the other hand, the word list achieves the same purpose using words. So, expect to see buzzwords associated with your photographic niche. For instance, a photographer’s brand specializing in weddings may be represented by words like couture, cheer, veil and emotion. The list is an off-the-cuff compilation that can consist of 30, 50 or even 100 words.

Professional design agencies like the NetMen Corp can carry out a comprehensive competitive audit and market research. This is aimed at creating an in-depth understanding of the entire market.

Qualities of a Good Logo

Photography is a visual and creative industry that comes with the challenge of creating a memorable brand. The logo plays an important role in this regard. A good logo design takes into account size and simplicity. Photographers can choose between a complex or simple logo.

Designers often use vectors to create an appealing piece of art that communicates the photographer’s message. The benefit of using vectors is that the graphics are easier to export. They can be converted into any format and size without distorting quality or slowing down page or email loading time. The graphics maintain visual consistency across multiple sizes.

Meanwhile, certain design options just don’t fit. For instance, using a Comic Sans font as a logo for a fashion photographer just won’t work. Font treatments and designs evoke varying responses, which is why the need to choose carefully is so important. A whimsical cartoon can be suitable for a baby photographer but not a slick product photographer who specializes in tech gadgetry.

When it comes to font choice, the key lies in achieving the right balance. Every typeface comes with its own personality that adds character to the overall design. However, the design and brand message could falter if the choice of font does not reflect the icon’s key characteristics.

The standard practice for working with fonts in logo design is to incorporate a maximum of two fonts. Viewers take time to recognize each font. Hence, it’s vital to keep the number minimal to avoid clutter and confusion.

Elaborate logos create an impression through iconographic, multicolor or multi-font designs. Simple versions are usually characterized by a name in a particular font.

Putting too much detail into the designs compromises the ability to scale when viewed or printed in smaller sizes. An overly complex logo design tends to lose detail when printed in small sizes and it can look like a smudge. Additionally, viewers have to process more information when looking at a complex design. Companies like Apple and Nike have simple yet effective icons that are easy to reproduce.

A good design choice has the capacity to stand the test of time regardless of changing trends. This eliminates the need to rebrand your photography business on a regular basis.

Paying too much attention to trends clearly shortens its lifespan. Some of the popular trends, such as bevels, glows and swooshes, come with an inevitable expiration date. When the trend passes, it goes the way of overused clichés. Our professional designers focus on creating a unique identity for photographers rather any fickle trends.

Photography Logo Design Checklist

Here’s a quick checklist to sum up the qualities of a good logo:

  • Know your brand
  • Keep it simple
  • Avoid the clichés
  • Use color effectively
  • Choose the right font
  • Strive for a versatile design
  • Opt for timeless design by avoiding trends

Choosing Colors for Your Logo

Without color, your logo may lack appeal or lose identity. This is one of the most important tips for designing a logo for your photography business.

Our professional designers resist the temptation to rely on color when creating an effective piece. They may sketch the design in black or white as a means to avoid distraction by focusing on the shape. Color selection is carried out after the design has been worked out. When color is applied to differentiate various elements, the logo may look different in a single tone.

Our graphic designers usually recommend limiting the colors to one, two or three palettes. Having a logo with five colors may look appealing digitally but falls flat when printed on stationery.

Using Your Branding Imagery and Messages

Once the design process is complete, you’re free to use the messages and imagery on stationery and other items.

  1. Branded Watermarks

Branded watermarks are one of the most common aspects of the photography industry. Professionals use them for advertising and protecting copyrights. When it comes to protection, the branded watermark needs to be placed on prominent areas of the image. This makes it difficult to remove. However, the method is not foolproof. Some printers omit watermarks when printing.

Many photographers prefer semitransparent watermarks because they are less obtrusive and look good. Meanwhile, the internet and social media have made it easier for people to share images, particularly on sites like Pinterest and Instagram. This provides you with an awesome opportunity to promote your brand.

  1. Branded Stationery

Photographers use different types of branded stationery, including business cards, envelopes, letterheads, leaflets, brochures and more. The branding allows prospects and existing clients to recognize the business. Opting for generic branding designs does not help your photography business stand out.

However, it’s important to evaluate the utility and effectiveness of different types of stationery. For some photographers, business cards are more useful than leaflets or brochures. For this reason, it becomes necessary to focus on handing out business cards. When starting out, assess your marketing plans and goals to determine the items that will most likely provide better return on investment.

Pay attention to the quality of material the stationery is printed on. Using cheap paper stock does not portray the right image to existing clients or potential customers. Cutting costs by using inferior-quality material can easily translate to an increase in the number of stationery items that end up in the trash can before being read.

  1. Branded Websites

Websites provide an ideal marketing tool for photography businesses. A well-designed website can serve as a portfolio or image catalog. Also, you can use it to share photographic insights through blogging. This helps distinguish you as an expert in the field. The majority of potential clients search for photographers online. Some use search engines to conduct research about a specific recommendation.

The website should reflect your personal style and show quality. Doing so allows your business to gain a competitive advantage in the market.

Our logo designers can help you make a lasting impression on your website’s visitors. Depending on the purpose of the platform, professional designers have the capacity to boost your website’s appeal to your target audience. They work with you to select an ideal color scheme that matches both the target market’s interests and your personal style.

The designs help ensure branding consistency on various platforms. People who’ve seen your stationery or emails will immediately recognize you when visiting the website. From the photography logo and watermark design to brand messages, you’re sure to stand out.

Simplicity is also crucial in web design for photography platforms. Filling the pages with too many design elements or colors can be distracting to visitors. Web surfers tend to leave a website quickly when they find it amateurish or if they can’t easily locate what they’re looking for.

Website visitors are more likely to return if they find the platform appealing and informative This helps boost page views and conversions. As a result, you’ll find it easy to fill your schedule throughout the year. Hiring experienced photography business branding logo and design experts is a surefire way to get it right.

It’s no secret that people are likely to spread the word about a business when they make a positive association. Following these photography logo graphic design tips will allow you to realize your marketing and branding goals. Consumers view a well-designed website as a sign of quality service. In turn, the site helps encourage social sharing, which attracts more new customers.

Design Service Options Offered by The NetMen Corp

The NetMen Corp provides access to more than 40 creative professionals, including illustrators, web developers, graphic designers, account managers and more. It comes as no surprise that our agency offers a money-back guarantee. As a client, you can enjoy peace-of-mind knowing your design project is handled by a team of experienced specialists.

Some of the services offered by our online design agency include:

  • Logo design
  • Web design
  • Print design
  • Illustration
  • Stationery

The NetMen Corp ensures high-quality outcomes by following a tried-and-tested process. Once you place an order, your design requirements are evaluated by an account manager who collaborates with you during the entire process. The manager will answer a wide variety of questions concerning your vision and preferences. The consultation also gives you an opportunity to obtain answers to any questions you might have.

Once the details of your design requirements have been ironed out, the manager hands over the order to a team of creatives. The team is led by a creative director who’s tasked with ensuring the project is completed according to specifications and on time. Programmers, illustrators and designers work together to formulate a concept that closely matches your specific needs.

As a customer, you take advantage of the team’s diverse creative perspectives to realize your photography branding objectives. Once the design process is complete, you’ll be presented with multiple design concepts. This allows you to select the ideal choice for you. You’re also given a chance to request revisions until the design satisfies all your needs.

Contact the Experts in Custom Branding for Photographers Today

The NetMen Corp offers innovative combo packs to suit a wide variety of photography business branding and design projects. To find out more about our services or discuss your project-specific requirements, get in touch with us today.