What is the perfect time for your business logo facelift?

Online Graphic Designers Sketching a LogoJust like all living things, brands also get aged. However, there are great ways to revitalize a brand. And one such way is revitalizing the logo. A logo is the most adaptable component of your visual identity. Market analysts and digital marketing strategists have discovered that customers are mostly influenced by logo familiarity and aesthetics. It is one of the most vital and forceful components of your visual identity.

Generally, a business creates a logo at the inception of the company. This means if a company is 60 years old, the logo also gets old with the company. New graphic advancements and color trends may suddenly make your logo look outdated and your brand image may suffer. You need to revamp your marketing strategies to let the world know you are getting better with time and not getting just older.

At the time of starting a new business, you always focus on the bare necessities to get it off the ground and keep running. At that crucial time, you may not be interested in investing in a logo that looks fantastic. But as your business grows and draws more attention, you will concentrate in rebranding so that your business has a new look. It is at that point you will look for a professional logo design company to help you design a logo that is professional and fresh to relate your business message in a better way.

It is important to make out beforehand whether updating your logo is the right thing to do or not. You should brainstorm on many things before going for your business logo facelift.

If you ask professional graphic designers for their consent on logo facelift, you will get to hear this. They will say a sound logo does not need a redesign as it will be everlasting and never look outdated. While this can be true to some extent, there are times when your logo will need an update or facelift.

Listed below are a few scenarios that will help you decide whether you should take help of logo facelift services or not for your logo redesign needs.

Your logo looks outdated

It is a fact logos begin to show their age with time. With time, certain color combinations, fonts, and shapes become old-fashioned and make your logo look outdated. This will also affect the reputation of your business. Your business will also look out of style in the eyes of your visitors, customers, and clients. By just making a few changes, you can retain the original feeling of your logo.

Apple Logo Timeline
A good example you can take here is of Apple Computers. They worked on the color of their logo and changed it to one color logo that still has the original shape. You can also think about redesigning your logo if you find it looks outdated.

Your business has grown, changed or added more offerings

Any change taking place in your business, for example, a merger or adding more offerings etc can be the perfect time for logo facelift. You can also get your logo redesigned if your company name changes or you are expanding into new locations and need a universal logo. In case you witness any of these situations, think about rebranding your business with a fresh logo. It will really help.

You want to create a niche in your industry

Real Estate Logo Design ExamplesThe current global market is making a very hard competition. A small business even at a local level needs to have right marketing strategies in place in order to beat the competition prevailing in the market. If you are small or start-up business, you need to recognize the competition and keep your brand positive and strong in your customers’ minds. A creative and fresh logo design can help your customers remember you. It will grab the attention of distracted customers and set a positive precedent for your prospective clients.

You did not get your logo designed professionally

Many businesses design their company’s logo themselves as they think hiring a graphic designer is a sheer waste of time and money. Another reason for doing this is not having the budget a hire professional. But it is a great matter of concern if your logo is not designed professionally. Your visitors and customers will turn to your visitors and you will lag behind in the race. Along with your logo, they will think about your business also as unprofessional. So, in order to have a good business image, it is important to get your logo redesigned. And make sure you get it redesigned by a professional graphic designer. You will end up having a more impressive logo for your business.

With a few changes, your logo can once again look fresh and engaging. Just you need to give the job of logo facelift in the hands of a professional logo design company. You can have a logo that not only looks good but has a blend of latest logo designing trends. It will help you in effective rebranding.

Business Owner’s Guide to Trademarking Your Logo

Business_Owners_Guide_to_Trademarking_Your_Logo-blog-imageOnce you’ve chosen a logo for your business, product, or service, it will be beneficial to secure the trademark rights to that logo. A trademark is a symbol, design, phrase, or other device used by a person or an entity to distinguish itself in the marketplace. A trademark is your brand, so it will be important to protect that brand from competitors.

The trademarking process isn’t difficult, but it can be time consuming and quite frustrating. It is always best to solicit the help of a trademark attorney when navigating these waters. Here is an idea of what you can expect when trademarking your logo in the United States:

Conduct a Trademark Search

Before you start the process, it will be necessary to ensure that no one else is using your logo (or a logo that is extremely similar to yours). In order to do this, a trademark search must be executed.  If the logo already exists, you could be infringing on the copyright to that design. While you can conduct your own search, it is always recommended to hire an attorney who has a firm understanding of how the search criteria works, and who has the expertise to analyze the results of the search.

Securing the Trademark

Once your search is complete and you’ve determined that no one else is currently using your logo, you can move on to securing the trademark for yourself. There are several ways that you can do this. First, you can simply begin using your logo in advertising and printed materials. However, the use of your logo only grants you limited rights.

If you’re only planning on using your logo within a single state, you can apply for a trademark with the office of the Secretary of State in that particular state or commonwealth. If you use this method, you won’t be protected if you expand your business, however.

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7 Personality Types of Designers Today

Design is a universal language. It transcends all cultural and national boundaries. It is diverse and ever-changing. Despite the fact that designs can be universally appreciated, the artists behind them are all unique and talented individuals.

What kind of designer are you? What is your philosophy? How do you contribute to the design community? Designers from different walks of life might have similar answers to these questions, and yet we are all different.

Some designers take it upon themselves to educate those who have not yet developed an appreciation for Web design and art. Some designers aim to improve the overall quality of design on the Internet.

And of course, some designers strive primarily to make a good living from their talents so that they can live a comfortable life.

Whatever your reason for being a designer, you are unique.

  • If you want to be a well-paid designer, please the client.
  • If you want to be an award-winning designer, please yourself.
  • If you want to be a great designer, please the audience.

Spotting the 7 Different Designers

Human beings constantly wear masks to hide their true feelings, thoughts and personality quirks. Designers wear masks of their own: one to attend to clients, another to handle a project’s details, another to collaborate with colleagues and yet another to communicate with family and friends. Human nature is to wear a different mask according to the role one is playing.

Despite these masks, our true personality still shines through. There are seven different personality types of designers. Which one best describes you?

1. The Pablo Picasso Designer

A perfectionist, the Pablo Picasso designer does not stand for any pixel to be out of place or unsightly. Egotistical, he does not care about other people’s opinions, and he belittles them for their ignorance and lack of appreciation of design and the arts.

Principled, the Pablo Picasso designer has a strong mind and set beliefs that cannot be swayed by any amount of money. His only concern is for the ingenuity of ideas.

A man out to change the world of design, he does not succumb to the whims of clients, and he believes it is their loss if they do not heed his advice. Believing he is a cut above the rest, he admits to only a few other designers in the world being his peers. The Pablo Picasso designer sees himself, above all else, as an artist.

2. The Albert Einstein Designer

A smart man with an excellent work ethic, the Albert Einstein designer has the motto “No pain, no gain.” Unafraid of ridicule, he dares to be different.

If at first you don’t succeed, try, try and try again. Failure is the mother of all success, and the Albert Einstein designer has a never-give-up attitude that pushes him to continually reach his goals despite countless failures.

The Albert Einstein designer continues to create his own designs, putting them to the test in various design competitions. He may not get it right each time or win every competition, but he believes his hard work will eventually pay off and that he will be recognized for his talents and effort.

His strong faith and his belief in himself enable him to patiently wait for the day when he is praised for his contributions. To him, the question is not if he will be successful, but rather when will he attain his goals and be successful.

3. The David Copperfield Designer

The David Copperfield designer is a great storyteller and illusionist. Capable of anything, regardless of how seemingly impossible it is, he conjures the best designs for his clients.

Convincing his clients to hire him and only him to do everything is a simple task. Given everything he delivers to clients, he does not come cheap. After all, he gives them everything they want, which amounts to a cleverly constructed illusion. Using his great storytelling skills, he leads clients to believe that he is the only person they need to achieve their goals.

Behind the scenes, the David Copperfield designer orchestrates his illusions down to the second. Appearances can be misleading; outsourcing his tasks, he packages the result as his own work.

The client doesn’t realize who are the hard-working talents who support him. He manages the project and delegates work to others but claims credit in the end.

4. The Captain Hook Designer

Why create when you can steal? The Captain Hook designer is cunning and sly. He scouts for the most innovative and successful designs and makes them his own—not by blatantly duplicating, mind you, but by cleverly working in his own ideas and inspiration.

Craftily avoiding outright plagiarism, the Captain Hook designer mashes up several successful ideas to create a fresh “new” concept.

Money being his sole interest, the Captain Hook designer tries to squeeze as much as he can out of his designs. By making small, simple changes to the color, font and layout, he passes off designs as new creations.

Unfazed by whether he loses some clients, he simply finds new ones who are unaware of his tricks. His lives by the pirate code that dictates, “A good designer copies, but a great designer steals.”

5. The Mahatma Gandhi Designer

Believing he is obliged to right wrongs, the Mahatma Gandhi designer takes it upon himself to effect change through peaceful means. He feels an obligation to improve Web design standards, regardless of any difficulties or opposition he might face. If he has to achieve his goal one client at a time, he will gladly do so.

Sharing his design philosophy with whomever will listen, the Mahatma Gandhi designer tries to persuade others—designers, clients and the general public alike—to help him make the design industry a better place.

A forward-thinking man who sets trends, he advocates for what he believes is necessary to improve and sustain the design industry. Willing to sacrifice himself for the benefit of other designers, the Mahatma Gandhi designer does whatever he can to improve the world of design through peaceful and lasting change.

6. The Bashful Dwarf Designer

Shunning the spotlight, the Bashful Dwarf designer always feels like he could have done a better job. When praised, he is quick to share the credit with colleagues. Insecure about his talents, he is content to work behind the scenes and let others take the honor.

The Bashful Dwarf designer doesn’t think much of fame or fortune, and he prefers not to show his name or face. Lack of confidence is the cause: he believes many other designers out there deserve more recognition.

As long as he makes enough money to put a roof over his head and not go hungry, he remains content with his lot in life.

7. The Ella of Frell Designer

The real Ella of Frell fell under a spell and couldn’t say no to anyone. Slightly different, the Ella of Frell designer actually has a choice and does not have to do everything she is told.

Instead, she chooses not to decline her clients’ every wish. Believing the customer is always right, she goes out of her way to please clients. Clients never find fault with her because she is ever willing to make whatever changes they ask for. “No” is not in her vocabulary.

Often ignoring her better judgment, the Ella of Frell designer subjugates her design sense to the clients’ will in order to avoid displeasing them. She is at the client’s beck and call, night and day.

We Are All Different

Each designer has their own personality type. Whatever yours is, the important thing is to be true to yourself and honorable. Any one of the seven types covered here could be an extreme version of you. or you may see a little of yourself in each.

The only constant is change, and perhaps we have all been more than one of these seven at different times in our lives. We are, after all, always growing and hopefully wiser.

Source: Webdesigner Depot