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Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
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What Makes a Good Mobile Site?

Every day, 93 percent of internet users use a mobile device to browse the web. Since so many people use mobile devices to access the web, you need to have a good mobile site. User experience is important when it comes to converting, but it’s also a factor in how Google ranks your site. Here are some important tips for creating a great mobile web design.

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The Importance of Brand Consistency

Creating a recognizable brand is important for any business, whether it’s a national chain or a mom and pop business in a small town. Once you create a brand, it’s just as vital to keep it consistent across all of your channels, whether it’s your content or design. It will keep your image at the forefront of your customers’ minds while increasing the traffic and conversions on your site.

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Why You Need a Graphic Design Partner

why you need a graphic design partner

Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise.

However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight.

You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit.
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Teamwork and Creativity: Transforming obstacles in incentives

As a creative agency, we face daily the challenge of being able to create and recreate logos concepts that are up to the expectations of our clients. These expectations are usually based on the desire to obtain a 100% original and unique logo. At first glance, it would seem that it is a goal that is not so easy to achieve. However, proposing a design development that involves the client, the long-awaited originality is achieved, previous work together: agency plus client.

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