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The Benefits of Seasonal Branding

The-Benefits-of-Seasonal-Branding

Browse the aisles of any store, and you can spot examples of seasonal branding. It works for candy bars, throw pillows and your favorite beverages, but will seasonal branding help your business? Whether you provide a service or sell a physical product, tweaking your branding to fit a season or holiday can help increase your profits, build loyalty and strengthen your company’s identity.

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It is Halloween and everybody wants to find a way to celebrate this spooky day!

It-is-Halloween-and-everybody-wants-to-find-a-way-to-celebrate-this-spooky-day

This is a great holiday to celebrate together, kids and adults.  Billions of dollars are spent every year for Halloween. Since 2009, it has been one of America’s fastest growing holidays.

For that reason, the 31st of October is a date that all small business must mark on the calendar as a big event. Halloween is the perfect holiday because, it allows you to promote your business, increase your sales and plan a marketing strategy without that pressure of other type of holidays.

Give Your Store a Costume

Halloween gives the chance to be creative and funny to lure in customer, by offering “spook-tacular” promotions. You can decorate your store, encourage your employees to go to work wearing costumes, or even offer seasonal favorites.

And in case you have an online business, you can also have fun by using spooky doodles, dressing up your logo and your social media.

There are many ways to celebrate and to make your business grow, not only in sales, but also in exposure and promotion.

Dress Your Logo in the Holiday Spirits

Here at The Netmen Corp, we offer to our clients the opportunity to get festive and play a little with their brands. Dress up your logos to get attention and share that fun spirit of the Holiday.

It is always a good day to be part of the party.

 

Lessons About Entrepreneurship by Christopher Columbus

Lecciones acerca de cómo ser un emprendedor, por Cristóbal Colón.

 

The proposal for a day like today is to observe and analyze Christopher Columbus through the eyes of an entrepreneur. Columbus was an explorer and an adventurer who had all the characteristics to be recognized today as a 100% entrepreneur.

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Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Things have changed radically in the actual market. On one hand, the large corporations start to note the ecological issues and the evidence of rising social inequalities are causing problems to the business environment and global society. And on the other hand, the consumers are becoming more concerned about these challenges to a sustainable world. The global economy undergoes towards maturity, and changes from a ’’growth at all cost’’ to a ‘’balanced growth’’.

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Christmas in July, yes! Start Planning for Holidays Now.

Christmas in July, yes! Start Planning for Holidays Now.

 

This is a rule that all business on and off line must follow:

‘’You must be ready for holiday shopping when consumers are’’.

And to be able to achieve it you need to be preparing months ahead of time. Like now, in the middle of summer,  because a solid marketing plan takes time. If you don’t want to be left in the dust during the year’s busiest selling season, you need to keep up to hit the mark.

So let’s get a plan!

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