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Email Marketing: Every Company’s Must-Have

email marketing

Think about it, have you ever met someone who doesn’t have an email address? You probably receive a number of emails yourself every day. Almost 40% of the world’s population uses email regularly – that’s already a big chunk, but to put it into perspective, that’s about 3 billion people around the world who use email.

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How to Launch a New Brand

Whether your company is expanding, changing its focus, or just deciding to refresh your image, rebranding is a comprehensive but rewarding process. Deciding on the right logo and slogan is half the battle — then you need to decide the best way to announce the rebrand and organize a successful launch day. Without it, you could lose your customers if they fail to recognize your new brand or don’t respond to it the same way they did before.

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What Is a Business Card Used For?

You know you should probably have a business card. You see people carrying them around all the time. But what would you use them for? Business cards are professional calling cards. They offer a tangible way to remind people about you long after you’ve met. You also get the chance for a little dramatic flair by creating business cards with unique designs and distinct personality. Read on to learn the many ways that handing out a business card can benefit your business.

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Are Business Cards Important?

In a word, yes. High-quality business cards can help you forge valuable business connections and bring in more work for your company. Whether you own a big or small business, you should invest in well-designed business cards to make the right impression on potential customers and collaborators.

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Psychology of Colors — Choosing the Right Color for Your Logo

Deciding what color to use for your logo isn’t as simple as choosing one on the color wheel. Some colors are more effective at communicating your overall brand and message to your clients. Do you want them to feel calm and collected or rugged and masculine? It all depends on color. Here’s how to choose the right logo color for your company.
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