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Business and Marketing Tips for Beginning Florists

Starting a new career is always an adventure. Whether you’re planning to leave a full-time job for a career as a florist, or turning a hobby into a career, there are a lot of things to consider as you open a new business. Planning is key in everything, but especially in gaining experience, finding your […]

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The Benefits of Seasonal Branding


Browse the aisles of any store, and you can spot examples of seasonal branding. It works for candy bars, throw pillows and your favorite beverages, but will seasonal branding help your business? Whether you provide a service or sell a physical product, tweaking your branding to fit a season or holiday can help increase your profits, build loyalty and strengthen your company’s identity.

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It is Halloween and everybody wants to find a way to celebrate this spooky day!


This is a great holiday to celebrate together, kids and adults.  Billions of dollars are spent every year for Halloween. Since 2009, it has been one of America’s fastest growing holidays.

For that reason, the 31st of October is a date that all small business must mark on the calendar as a big event. Halloween is the perfect holiday because, it allows you to promote your business, increase your sales and plan a marketing strategy without that pressure of other type of holidays.

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Lessons About Entrepreneurship by Christopher Columbus

Lecciones acerca de cómo ser un emprendedor, por Cristóbal Colón.


The proposal for a day like today is to observe and analyze Christopher Columbus through the eyes of an entrepreneur. Columbus was an explorer and an adventurer who had all the characteristics to be recognized today as a 100% entrepreneur.

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Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Sustainopreneurship: The Mix Between Entrepreneurship and Sustainability

Things have changed radically in the actual market. On one hand, the large corporations start to note the ecological issues and the evidence of rising social inequalities are causing problems to the business environment and global society. And on the other hand, the consumers are becoming more concerned about these challenges to a sustainable world. The global economy undergoes towards maturity, and changes from a ’’growth at all cost’’ to a ‘’balanced growth’’.

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