How to Get Started with the NetMen Corp Reseller Program

how_to_get_started_netmen_reseller_programThe NetMen Corp’s white-label reseller program allows marketing and PR agencies to expand their capabilities and menu of services without increasing their bottom line. Our program is designed to give new and existing firms the opportunity to offer innovative design work to their clients without the risk, overhead, and hassle of cultivating an in-house design staff.  

The Benefits of Our Reseller Program

If you’ve been thinking about offering graphic design to your clients, there are a number of reasons why The NetMen reseller program is the right solution for your agency.

Cost Effective

It’s expensive to recruit and hire full-time designers, and the additional costs associated with adopting design technology can quickly add up. When you resell design services, you’re only paying for the work you send to us, which amounts to greater long-term savings.

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Are You a Goal-Getter? — 7 steps to achieving your goals

I recently overheard someone reply, when asked about her holiday weekend, “It was successful. My New Year’s resolution is to overeat on every major holiday. I figure I’m going to do it anyway; why not make it a goal I can actually keep?” I had to laugh. It made me think about the goals we create in our lives and in our businesses.
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5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable

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How to be All Things to All Customers

There is one indisputable fact that marketers who sell soap already know about their customers that you probably don’t. Men and women buy soap differently—that’s no surprise. But while you might be tempted to focus on packaging or different scents… it turns out the key to getting repeat purchases is knowing that for women, it is the scent of the soap that is the most important, and for men it is the lather. Sell a great smelling soap to a man with no lather, and he won’t believe it worked as well and stay away from it. There are presumably scores of evidence and research to back up this basic soap fact—yet even if there weren’t you could read this point and immediately understand it to be true.

Soap is a simple product and the lesson that selling it offers for your small business is simple too: find the one ingredient that matters most to your customers and then find a way to focus on it. Sounds pretty obvious, doesn’t it? Now consider home pregnancy tests. Most of them are the same, but what marketers of THOSE products know is that people generally buy them in two emotional states: hope or fear. Depending on which emotion they are buying with, the packaging is different.

What we are talking about here is basic motivation… why is someone going to buy your product in the particular moment that you are selling it? Traditional marketing advice tells us to pick a message, stick to it and drive it home with consumers. We have the BEST suitcase for your next vacation, for example. But now how can you market to someone who isn’t taking a vacation? This is the central problem that we often face with our marketing… that all our messaging is focused on a set of principles or situation that might change.

To fight this, you need to find a way to be more than one thing to your customer, depending on what they need. To be Superman AND Clark Kent simultaneously. How are you going to do it? Thankfully, there are a few online techniques that can help you:

  1. Create page versions. One of the best things about the Internet is that you can create almost identical experiences with small tweaks at very little cost. If you offer accounting and tax preparation, why not create separate pages talking about each of those services and what makes you unique? Then you can point people to one page or another depending on which service they happen to be seeking.
  2. Use test campaigns. In addition to multiple page versions, you can also test different messages quickly and easily. Google AdWords and Facebook are great options which are set up to let you run tests independently and find lessons which can help your campaign overall.
  3. Categorize and drive people to the categories. One of the best things about blogs and creating your own content is that you can categorize them for subjects that different custom groups may care about. So as you create content on a single topic, make sure you have a way of grouping it together.
  4. Create a sub-brand (advanced technique). This could be called a “master brand” technique only because of how easily it could go wrong, but the idea of this is to create a way of branding multiple versions of your product or service depending on who you are selling it to.

Source: Open Forum


Nine Keys to Getting the Most for Your Marketing Money

1. Ask your questions

Begin your agency relationship by sharing your business goals — as concretely as possible — with your agency. If you don’t have an in-house marketing director, your agency can translate your goals into marketing strategies and tactics that will be the blueprint to achieving your objectives.

If this is your first time working with an agency, go over the contract fine print upfront. We try to do an Agency 101 with new clients to explain how we bill, how the project will flow, what the processes are. Don’t be shy when asking about advertising terms, some of which are right up there with Aramaic.

2. Throw back that curtain

Once you have committed to an agency relationship, treat the agency as a partner. We are not the printer repairman; we’re an extension of your marketing team. An agency can help create some remarkable shifts in your business, but not if you keep us at arm’s length. Throw back that curtain and share what’s worked in the past and what hasn’t. Give us access to your team. Let us listen in on your customer calls and evaluate all of your touch points — your reception area, proposals, receipts, signage, ads and Web experience. A good agency wants to be challenged and held accountable for results.

3. Do your homework

Our vice president and brand strategist Suzanne said last week that market research is the new black for small businesses. Yup. We are seeing many more small- to midsize clients letting us conduct market research than two or three years ago. They have fewer dollars to spend on advertising, and they want to get the strategy and message right the first time out of the gate. Keep in mind that there are more cost-effective ways to do market research these days: Twitter monitoring, online surveys, etc.

4. Buy fresh

As an advertising acolyte, I attended a creative conference in San Francisco in the ’80s when the advertising iconoclast Ted Chin spoke. He outlined to a rapt audience his “quotations from Chairman Chin.” The one that burned in my brain was, “Sameness is Lameness.” Let your agency know you’re open to big thinking. Paying an agency to execute preconceived notions is not a good use of your money.

5. Think big

Big ideas make people nervous. That’s how you know you’re on to something.

How can you tell the difference between a big idea and a big bust? First, check the idea against your strategy: Will it deliver your target audience? Will it achieve your communication goals? Is it true to your brand? Will it create an emotional bond between your company and your target audience? Bolster yourself with the reminder that marketing the same way you always have will get you the same results. Imagine that room full of insurance executives when someone first pitched the idea of a duck’s being the central advertising component for Aflac.

6. Talk to your agency

One of the strangest client relationships we’ve had — or tried to have — was with an entrepreneur who had an educational program. Like the Great and Powerful Oz, he hid from us. Over the course of working with the company for one and a half years, we never actually met him. We would meet in the company’s boardroom to share creative concepts with his staff. The staff would disappear into another room for a few minutes and return with his feedback. We need access to the person who will make the decision, and we need concrete feedback: “I don’t like it” doesn’t count.

7. Test strategy, not creative

Testing strategies makes sense. Testing creative solutions — with friends, friends of friends, kids, co-workers you stop in the hallway, focus groups, etc. — can lead to a watered-down final product. When you do seek outside opinions, be sure to share objectives, strategy, target audience and key messages. Otherwise, the feedback can be extremely subjective.

Two things to keep in mind: one, consumers tend not to be comfortable with something they’ve never seen before, which may be why the Jack in the Boxguy didn’t test well: “A guy with a giant round head? I don’t get it.” Now, Jack is a beloved advertising personality. And two, if you are not a member of your target audience, remember that you are not a member of the target audience. A 50-year-old man whose product targets 16-year-old girls may not get the Facebook campaign (or have a poster of Justin Bieber hanging over his bed). That doesn’t mean it’s a bad campaign.

8. Don’t skimp on production

The quality of your advertising initiatives, events, Web site, collateral materials, business cards says volumes. If you look polished and professional, it says you must be successful and really good at what you do. Set a budget and then let your agency recommend where to invest those production dollars. We recently photographed pets for Austin Humane Society TV spots. We hired a few pets with acting résumés (and wranglers) and then friends and family filled in with rookies. During this shoot, the pro cats sat, licked, looked up, fluffed their own whiskers. The production went swimmingly. The rookie cats raced away, terrified. We spent 30 minutes trying to get one to calm down. And on the set, time is money.

9. Take time to play together

Feeling a little constricted at work? Ditch the Dockers, put on a graphic T-shirt, sling a Chrome messenger bag over your shoulder and go hang out with your agency. Ad people are fun. They love an audience to laugh at their jokes. Visit for an hour, share feedback, talk about work stuff. Or not. You’ll leave feeling lighter — and glad you usually sit at the adult table.

Source: The New York Times