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The Importance of a Brand Mascot

Mickey Mouse on a piano

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other.

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