,

Infographics: One of the Best Marketing Materials for your Business Plan

Infographics-One-of-the-Best-Marketing-Materials-for-your-Business-Plan

Over the past few years, infographics have become one of the hottest marketing tools for any business. Whether your company is B2B or B2C, you can use infographics to explain things to your customers, illustrate important concepts in your industry and promote your business.

Infographics began gaining popularity on the web around 2010, and since then, they’ve been improved and refined. Most infographics now offer a high level of graphic design that wasn’t evident in the early days of the craze. But while infographics have only gained online popularity in the past few years, their roots reach long before that — all the way back, some argue, to ancient Egyptian times.

Read more

How To integrate Your Online & Offline Marketing

Cómo integrar una campaña de marketing online y offline.

 

Business of all kind want to incorporate the newest marketing strategies. Offline and online marketing plans can be fused and leave a long-lasting impression on the customers.

The fact of using both marketing channels doesn’t indicate you should have two separated campaigns. A perfect marketing mix can be done, getting a great support and complementation of offline and online strategies. This integration becomes in one of the most powerful tool to elevate your company profile.

Read more

,

Top 5 Ways to Market Your Business With LinkedIn

LinkedIn is the most powerful social networking site to help you grow your business.  It makes Twitter, Facebook and YouTube seem like social networking sites for kids.

If you want to hang with the big players—a place where connections are made, leads are generated, and deals go down—then you need to spend more of your time on LinkedIn.

Although other sites have their purpose in the business world and many people utilize multiple social networking sites, LinkedIn is still the number-one place to market your business.  Here are ways to use LinkedIn and get results:

#1: Use LinkedIn Groups & Receive Tons of New Leads Daily

How would you feel if you had a sales funnel that brought in roughly 50 to 100 fresh, highly targeted leads every day? You’d feel pretty confident about putting food on the table next week, right?

Well, creating a LinkedIn group gives you the ability to generate an amazing number of leads from high-end decision makers.

Here are some great groups to closely examine:

Here’s how to maximize your LinkedIn group:

  1. Add keywords in the description of your group to increase your search rankings on LinkedIn’s search section.
  2. Add keywords in the title of the group to be found on Google.
  3. Add your company website or blog to the group to drive traffic to your site.
  4. Add your blog RSS feed to the group so every new article is automatically posted to the home page of every group member.
  5. Send a weekly message that adds value for group members and drives traffic back to your site.
  6. Connect people in the group by making introductions to those who could potentially do business with one another.

All of these points will help you generate more leads for your business.  If your sales funnel is set up correctly, you will have more than enough prospects to grow your business.

Make sure you create a group that fills a need for the audience you’re targeting in your business field. This will ensure that every person who joins the group is a qualified lead.

#2: Ask Questions & Build Your Credibility

I’ve asked a number of questions using LinkedIn Answers because it’s a great way toget the answers you need from some of the top experts in the world.

Then, when you see a question pop up that you know the answer to, follow these steps:

  1. Research the person who asked the question, and find a way to tie in a personal response with something from their LinkedIn profile.
  2. Be as helpful and resourceful as possible when answering the question.  Give tips, website links with additional information, or even recommend someone who is the best expert on that topic.
  3. Leave the answer with an open invitation for more communication by asking them to contact you privately if they need any extra help.

All of these tips will help you gain the most out of answering questions, and will help you build powerful relationships that will grow your business.

#3: Create Powerful Events

Hosting an event is a great way to build your business (see events under the ‘More…’ news in the LinkedIn navigation bar).  LinkedIn has an events platform that allows you to target thousands of professionals for free.

I threw close to 20 events around the country last year and I used LinkedIn to promote them, getting approximately 500 paying attendees per event.

Due to the viral nature of LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.

Creating an event on LinkedIn is simple.  Answer a few questions and start promoting your event.  Send an invitation to the people who would be interested in the event based on region or niche. You will notice a wealth of opportunities from hosting your own event.

#4: Run an Advanced Search in Your Target Market

It’s so easy to generate leads from LinkedIn.  The advanced search function helps you get in touch with the exact people you’re going after.

Simply click on “advanced” on the top right side of your home page next to the search box.  This will take you to a clean page where you can input anything you need to find the exact lead you are seeking.  You can search by industry, keywords, company and title, to mention a few.

#5:  Send Personal Messages

Once you find leads, you want to send them personalized messages.  The best way to drop any walls—and give yourself the best chance of making a sale—is to connect with someone on as many personal levels as possible. Look at their profile, find out which companies they’ve worked for in the past, which school they attended, what groups they’re in, listed hobbies and who your mutual connections are.  Then, write a personal message like this one:

Hi Tom,

I noticed that we’re both connected to Mary, Jeff and Bob; we both played basketball back in college; and we’re both in Toastmasters International speaking club.

I would love to connect with you to learn more about your experiences at Xyz Company. I believe there are a number of ways we could help one another.  Would you be free for a brief chat in the near future?

Looking forward to connecting soon and I’ll be sure to tell Mary I contacted you. I’m sure she would love to know I reached out to say ‘hi.’

Thanks,
Lewis

Personal messages seal the deal and give you a greater chance of future opportunities.

Now Go Grow Your Business With LinkedIn!

If you follow these tips, you’ll begin to understand why LinkedIn is the best social networking site for building your business. There are number of ways to attract leads, connect with powerful decision makers and market your business. LinkedIn’s niche-specific filters and search features can help you reach the right people in your field.

Make a point of staying active on LinkedIn. Continue to update your profile and add new contacts. The more you put into it, the more the entire network will work for you.

Are you using LinkedIn? How is it working for you? I look forward to hearing what success stories your LinkedIn network brings you. Share your comments below.

Source: Social Media Examiner

, , , , , , , , , ,

5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable