Random Thoughts On Twitter & Social Media

It’s been about a year that i’ve been using social media on a consistent basis, and i’ve certainly had my moments – That said my interactions have been overall positive.  However today I briefly wanted to jot down down some of my thoughts that most people don’t like talking about.  If you’re new or “one dimensional” please keep an open mind…

  • Connecting: Social media isn’t the  connector we think it is.  Meaningless relationships on many social networking sites hold no value when translated into the real world.  Look for people who you’d like to meet in person, and who are genuinely interested in your stuff.
  • Volumes: Just like most business is about reaching the masses so is social media.  If you want to make it, target the masses.
  • Value: Twitter (in particular) fries your brain, I feel the more you tweet the more you lose your concentration.  Stick to about 5-10  value tweets a day, blog more if you want to participate positively and contribute value to the overall eco-sytsem.
  • User Base: If you’re looking to build your brand / name using social media  attract the normals, as opposed to the digital early adopters (or) influentials.
  • Men Behind The Curtain: Lot of social media is rigged by the men behind the curtain.  Just today i logged into an old Twitter account of mine and i was following people i had never seen before.  Guess what, they were all  verified Twitter accounts…
  • Noise: Who needs more than 10,000 followers?  I’d say who needs more than 1,000.
  • Information: Interesting information is the key to success.  Draw your fans in by posting informative content.  Not regurgitating other peoples stuff.
  • Sharing vs Over-Sharing: Don’t over-share, strike a healthy balance between your friends and your stuff.
  • Numbers / Metrics: It’s not about the  numbers, you’re setting yourself up for the trap if you think that’s what social media is all about.
  • Monetization: I’ve thought alot about this. We all like to share, but there comes a point when you think to yourself  ”Am i making any money spending so much time here?”  If you are, great!  If you aren’t try learning a new skill or building something awesome instead.
  • Ego: How much butt do i have to kiss to get noticed?  Alot, and what you have to ask yourself is “Is it worth it?”  If it is great!
  • How to get noticed quickly: Try getting to content before others (or) share strong opinions on your blog (and) bash news content for more visibility (also known as negative publicity).

Sometimes taking a different perspective can add a new dimension to you as an individual.   That’s what social media should be about, new dimensions, different perspectives and the willingness to embrace multiple strategies.

Source: Fluid New Media

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5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable