Ignacio Galarraga

How to Create Packaging for Your Product

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Frequently, our clients ask us: How do I design packaging? Some also request our product packaging design process.

Attractive product packaging is essential because most consumers will only scan it for a few seconds on the shelf before they decide to buy it or drop it. Simply put: If the packaging looks good, the product will sell faster.

At The NetMen Corp, we’re committed to helping you design product packaging that sells your product successfully. So, we’ve developed an efficient process that produces eye-popping designs time and again.

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Ignacio Galarraga
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Custom Fitness Center Logo Design

When you own a fitness center, you are always looking for ways to get your name out into the community and reach potential clients. Fitness is a competitive business, and you have a host of rival gyms looking to woo the same people in the community. One way to stand out from those other businesses? Getting your own fitness center logo design, which will set you apart and help establish your distinctive identity.

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Ignacio Galarraga
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10 Package Design Tips

Your product packaging is one of the most important decisions in marketing your physical products. The design has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to keep walking or even develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips to make your products stand out.

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Ignacio Galarraga
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How to Compete for Recognition as a Small Company and Not Die Trying

Package & Brand Design for Small BusinessesAs the owner of an small business you can use the design of your packaging as a platform to build your brand. Since a packaging design will include your logo, a color pallete, fonts, symbols, icons, and different elements the whole ‘’pack’’ will be the best way to stand out and show and shout to the entire world: HERE I AM. Do not forget the basic rule, the first stage for any product company is to get a brand identity.

A packaging design  is one of the most cost-bennefit-effective marketing tools.  It requires a relative low budget, lasts a long time, and reaches many customers.  Plus has a great characteristic, can be used in several moments of the sales process: before (in advertising and promotions) during (at point-of-purchase) and after (during its use, and re-use). Well-designed packaging is widely appreciated, creates buzz, and is often kept and re-used, have a doubling effect on this critical marketing investment. If your packaging can be re-used you hit and strike. Nowdays, offer a packaging that can be a recycled for sure help to add a cool green perception of your company.

Packaging design is essential for products to stand out.  Small companies compete for recognition in comparison to recognized brands.  These type of companies will benefit hugely from thoughtful packaging design. And to help those companies to get the key to open the opportunity to be recognizable in the market, exists thenetmencorp.com. Here can be found not only a graphic design team ready to create, also an account manager who will help to develop a branded packaging design. At thenetmencorp we definitely believe in team work. The company, the account manager and the designers will work all together to achieve that final concept which will complement the product and reinforce the brand identity.

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Ignacio Galarraga
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5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable

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