Your product packaging is one of the most important decisions in marketing your physical products. The design has the power to attract attention, which increases sales. On the flip side, poor product packaging can cause consumers to keep walking or even develop a negative impression. Creating a solid package design that conveys your brand and appeals to your target audience is essential to successful sales. Use these package design tips to make your products stand out.
As the owner of an small business you can use the design of your packaging as a platform to build your brand. Since a packaging design will include your logo, a color pallete, fonts, symbols, icons, and different elements the whole ‘’pack’’ will be the best way to stand out and show and shout to the entire world: HERE I AM. Do not forget the basic rule, the first stage for any product company is to get a brand identity.
A packaging design is one of the most cost-bennefit-effective marketing tools. It requires a relative low budget, lasts a long time, and reaches many customers. Plus has a great characteristic, can be used in several moments of the sales process: before (in advertising and promotions) during (at point-of-purchase) and after (during its use, and re-use). Well-designed packaging is widely appreciated, creates buzz, and is often kept and re-used, have a doubling effect on this critical marketing investment. If your packaging can be re-used you hit and strike. Nowdays, offer a packaging that can be a recycled for sure help to add a cool green perception of your company.
Packaging design is essential for products to stand out. Small companies compete for recognition in comparison to recognized brands. These type of companies will benefit hugely from thoughtful packaging design. And to help those companies to get the key to open the opportunity to be recognizable in the market, exists thenetmencorp.com. Here can be found not only a graphic design team ready to create, also an account manager who will help to develop a branded packaging design. At thenetmencorp we definitely believe in team work. The company, the account manager and the designers will work all together to achieve that final concept which will complement the product and reinforce the brand identity.
A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.
Here are five reasons landing pages are more valuable than home pages:
As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.
Source: Performable
Selecting the right man for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.
There are several ways that clients go about searching for a graphic designer. Some of these include:
Checking design companies and freelance graphic designers.
Contacting established companies and their hired graphic designers.
Asking your business associates and relatives who have previously hired a graphic designer.
Posting free classified ads on online design forums.
Selecting a graphic designer through a design contest.
Criteria for selecting the graphic designer:
While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below
A Strong and Dynamic Design Portfolio:
A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.
Good Interpersonal Skills:
A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
Strong Marketing Skills:
While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
Say No to Nepotism:
One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
Professional Approach:
An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.
Impressive testimonials and referrals:
Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a similar treatment.
In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!
Source: Graphic Design Blog
The Destroyer
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