Business-brand development encompasses various factors, but the visual impact of your logo, company name and any associated information with your business is never more apparent than on the face of your business cards. A business card is one of the first impressions made by the representatives of your company, and, for that reason, its tone and appearance should be consistent with your advertising, messaging and image.
Every time we have to do something that will be used for somebody else, we should put ourselves in that person’s shoes. As an owner of a vacation rental, think about what your guests can expect when they choose your place. And figure out what small details you should take care of to make the difference and turn your site into something special.
To make this happen, to offer something out of the box you do not need to spend much money or time. The simple things can make a difference, and every little bit really does count.
As the owner of a food truck you can use the design of your vehicle wrap as a platform to build your brand. Since the design will include your logo, a color palete, fonts, symbols, icons, and different elements the whole ‘’pack’’ will be the best way to stand out, show and shout to the entire world: HERE I AM.
At festivals or events, there are usually upwards of 20 food trucks lined up next to each other. Apart from your specialty, which is creating the food your customers love, your truck needs to stand out from the crowd. How can you make it?
It’s important to have a logo and vehicle wrap that attracts people to your truck before they even read your menu. Whether you serve only coffee or an array of Caribbean food, you need a logo that not only represents your brand, but also strikes curiosity. In fact, the first step when starting a food truck is creating a logo and a vehicle wrap to match. Please, do not forget the basic rule, the first stage for any product company is to get a brand identity. It’s an industry where people judge books by their covers, so you better make sure your cover is worthy of a second look.
To have a great logo and a striking vehicle wrap will allow you to :
In short, become in an entrepreneur who has serious and professional identity.
A food truck owner must have a professional logo for its brand. But first, you must have a clear idea of your brand identity, this includes your truck’s concept and personality. Do you want your customers to see you as gourmet or folksy? Do you want to give away your menu through your logo, or do you want customers to be surprised at what they find when they step up to the window?
A logo is an investment for your business. And when I talk about investment I do not refer to the money you have to pay. I am talking about doing something today (design a logo) that will be used constantly to grow your business. When leaving it in the hands of professional designers, you want to be sure they can accurately reflect your company’s identity and go beyond to capture the attention of potential customers. And here at thenetmencorp we can work together with you to achieve it.
Get into the competition fierce and do not be afraid. Just grab your marketing weapons: branding, professional graphic design and corporate identity and conquer the market. Just make sure you you’re provided with the best elements and go for them, the customers.
A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.
Here are five reasons landing pages are more valuable than home pages:
As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.
Source: Performable
Selecting the right man for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.
There are several ways that clients go about searching for a graphic designer. Some of these include:
Checking design companies and freelance graphic designers.
Contacting established companies and their hired graphic designers.
Asking your business associates and relatives who have previously hired a graphic designer.
Posting free classified ads on online design forums.
Selecting a graphic designer through a design contest.
Criteria for selecting the graphic designer:
While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below
A Strong and Dynamic Design Portfolio:
A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.
Good Interpersonal Skills:
A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
Strong Marketing Skills:
While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
Say No to Nepotism:
One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
Professional Approach:
An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.
Impressive testimonials and referrals:
Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a similar treatment.
In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!
Source: Graphic Design Blog
The Destroyer
“Excellent artist and company that will work until the job is 100% to my standards. Will use again.”
