10 maneras de negar la recesión

Vi una pegatina para el parachoques el otro día que dijo “negarse a participar en la recesión.” No tengo ni idea de si ese conductor tenía un empleo o estaba buscando uno, pero era evidente que estaba eligiendo para hacer la mayor parte de los retos que enfrentó.

Muchos dicen que la economía de EE.UU. se encuentra todavía en una recesión basado en el hecho de que el desempleo sigue siendo alto y los consumidores siguen a moderar sus hábitos de gasto y dos elementos que definen una recesión. Sin embargo, cualquier persona con el deseo de ser un empresario tiene que tener la actitud de mi amigo con la pegatina para el parachoques.

Entonces, ¿cómo tener éxito en un empresario en una recesión?

convertido en indispensable
En una economía difícil, es natural que la gente quiere proteger la seguridad que todavía tienen. En la industria de servicio, una manera de demostrar que su producto o servicio es parte de la solución es de señalar las consecuencias que podrían ocurrir si el servicio no estaba cerca. Trate de “secretos comerciales” a sus clientes y documentar los resultados; a continuación, tienda secreta una empresa que no utiliza su servicio o producto. Si hay una diferencia obvia, utilizar estas historias para vender su businessback a sus clientes.
Invertir en el Futuro
La mayoría de las recesiones pasado sólo un año o dos. Las empresas que no inviertan continuamente en mejoras de negocio, formación y comercialización están muy por detrás cuando se recupere la economía. En cuanto a la formación, considerar la forma de cruzar el tren miembros de su equipo, mientras que el negocio es lento. Se le puede permitir un mejor desempeño en el futuro.

Busca a Referidos
Hoy en día, muchas empresas asumen que no hay ventas que se harán, por lo que dejan de intentarlo y se mantienen al margen. Mientras que las ventas pueden ser más difíciles de conseguir, hacer contactos ahora por lo que tendrán que pagar más tarde. Por otra parte, si usted está tirando de su presupuesto de publicidad, las referencias pueden ser la mejor opción para la generación de clientes. También debe crear un programa que premia a los clientes actuales para las remisiones.
Comprar empresas más débiles
Si usted puede manejar el proceso de integración, una economía en crisis puede ser un buen momento para adquirir un negocio.
Fortalecer su ROI ofrece precios
Los clientes a menudo cuestionan el costo de un producto o servicio, ya que no siempre se puede atar a un resultado, y que sólo aumenta el escrutinio en una mala economía. Oferta de precios en relación con los resultados específicos. Por ejemplo, he oído hablar de una empresa de relaciones públicas que sólo cobra por colocaciones, no consejos, la escritura o el desarrollo de estrategias. Este enfoque permite a la agencia de cobrar más por sus servicios, pero los clientes saben upfront lo que van a obtener.
Ser leal y se centran en Retención
Cuando la recesión ha terminado, sus empleados serán más proclives a continuar con usted. Esto puede significar la eliminación de café, por ejemplo, pero tener una conversación honesta con sus empleados, y por lo general le ayudará a reducir aún más los costes.
Mantener un ambiente de diversión
Cuando las empresas cortan la diversión, que puede afectar negativamente al rendimiento laboral de los empleados. Si usted ha patrocinado partes en el trabajo durante años, siguen estos eventos. Una cultura coherente animará a su personal para ofrecer un servicio consistente a sus clientes.
Celebre ser pequeña
Muchas empresas más pequeñas son más ágiles que las grandes empresas, ya que no se cargan por múltiples capas de gestión y las unidades operativas superpuestas o deuda, para que puedan tomar decisiones de forma rápida y centrar su dinero en efectivo para aprovechar las nuevas oportunidades.
No deja lugar a dudas
Los competidores se aprovechan de cualquier abertura, y van a ser más agresivos en hacer promesas durante la recesión, incluso si esto significa llenado en su silencio, con unos cuentos de su propia cuenta. No abra las puertas para ellos mediante el cierre de las comunicaciones con sus clientes. En su lugar, aumentar la frecuencia de las comunicaciones con sus clientes.
Reprimir el impulso de regalar cosas
Si usted ha estado dando a los productos y servicios de distancia, que será difícil de cobrar por ellos de nuevo cuando termine la recesión. Recuerde, si su producto o servicio conlleva un beneficio, vale la pena cobrar por, incluso durante una recesión. Sin embargo, para los clientes de toda la vida que están teniendo dificultades para pagar sus cuentas, ofrecer descuentos y liquidaciones. Ofrecer esta opción como un beneficio de una sola vez, sin embargo, para conseguir cosas actual.

Bono Sugerencia: Caída clientes no rentables
El impulso natural es la de aferrarse a cada cliente, pero el uso del tiempo libre de la recesión ofrece para analizar su base de clientes y averiguar cuáles son los más rentables y cuáles le están costando dinero.

Las recesiones no son divertidos, pero no tienen que paralizar su negocio. recesiones inteligentes negocio propietarios de apalancamiento en lugar de ellos se lamentan.
Source: Entrepreneur Magazine

3 pasos para publicitar gratis su negocio

Cuando eres una pequeña empresa, la palabra-de-boca positiva es fundamental para el crecimiento. Una de las mejores maneras de conseguir ese zumbido que va es a través de la publicidad. Pero, ¿cómo competir con los grandes, y obtener publicidad? Éstos son los únicos tres pasos que necesita para obtener una gran publicidad GRATIS:

Paso 1: Tener Un gran producto, servicio o negocio

La mayoría de las pequeñas empresas piensan que lo que venden es grande.

La Clave: Para conseguir la publicidad, es necesario proporcionar lo que piensa los medios de comunicación es grande.

Estos son algunos ejemplos de lo que hace productos de interés para los medios de comunicación:

Un producto verdaderamente nuevo (acaba de lanzar en los últimos meses o a punto de ser lanzado)
Único producto, avance
Funciona bien, tiene un gran sabor, etc. (En la mayoría de los casos, los medios de comunicación van a poner a prueba sus productos si están interesados ​​en incluir en una historia)
envases colorido / visualmente atractivo – especialmente importante para los medios visuales
lazos de productos de las tendencias – orgánicos / verde, política, etc.
Precio justo – menos de puntos de precio clave ($ 100, $ 50, $ 25, $ 10) o de alto precio si realmente un artículo de lujo

Estos son algunos ejemplos de lo que hace a los servicios y negocios interesantes para los medios de comunicación:

Nuevo servicio, empresa o un libro (que acaba de lanzarse en los últimos meses o a punto de ser lanzado)
Único, servicio de avance, el concepto o negocio
Proporciona formas de ahorrar dinero
Ofrece algo gratis
Alta tasa de crecimiento de los ingresos y el empleado
Lazos en las tendencias

Paso 2: Enfoque El derecho Contacto con los medios con una gran Pitch

Sólo debe acercarse a los medios de comunicación que cubren su tipo de producto o negocio. Esto significa que tendrá que leer, escuchar o ver estos medios de comunicación antes de lanzar ellos.

Una vez que determine que su negocio o producto es un buen ajuste para su cobertura editorial, es necesario encontrar el contacto adecuado. Puede hacerlo de varias maneras:

Llama a la salida de los medios de comunicación y preguntar quién es la persona que cubre su área
Mira la cabecera de impresión o créditos como productor
búsqueda en línea
Comprar una lista – usted puede encontrar estos en línea

Luego hay que lanzar el contacto. Incluya por qué su producto o servicio es un gran ajuste para ese medio de comunicación, así como una descripción del producto o servicio. No se olvide de incluir su información de contacto.

Se puede lanzar a través del teléfono o correo electrónico. Aquí, se puede ver una muestra de terreno de juego para que una empresa producto o servicio.

Paso 3: Seguimiento

Esta es la parte que hace tropezar a más do-it-yourself publicistas e incluso gente P. R.. Una vez que los medios han expresado su interés en su producto o servicio, debe ser persistente en contacto con ellos.

A menudo, usted necesita un seguimiento con ellos varias veces, a través del teléfono o correo electrónico, hasta que haya conseguido la cobertura de los medios de comunicación.

Siguiendo estos pasos, sus posibilidades de obtener publicidad son mucho mayores. Y una vez que la publicidad, verá más ruido, más ventas y más credibilidad para su negocio.Source: Small Business Trends

10 Ways the CEO Can Reduce Office Stress

The office has the potential to be one of the most stressful places a person will ever encounter. Staff must handle looming deadlines as well as contend with office politics, technology meltdowns and the shifting moods of their colleagues. Add to that the personal doubts and fears of failure that individuals can experience. It’s no wonder that job stress is a risk factor for heart disease and many other health conditions such as type 2 diabetes, according to a study by the British Medical Journal.

Luckily, as the CEO, you’re in a unique position to reduce the level of stress that effects the office environment. Inc.com Senior Editor Nicole Marie Richardson talked with Elizabeth Scott, a wellness coach and About.com stress management expert about ways to minimize job stress. Here’s how to create a Zen office without calling in the yoga masters.

How a CEO can Reduce Office Stress: Beautify the Surroundings

A dark, disheveled office can ruin an employee’s mood the second he or she walks through the door. Similarly, harsh overhead lighting and sterile cubicles with stark furniture can have the same effect. Bare offices allow noise to bounce around the walls and noise pollution is a huge stressor in the workplace, says Scott. Making adjustments to lighting, temperature, noise level and other controllable factors can go along way toward lightening the mood, says Scott. “I know it sounds New Age, but hiring a Feng Shui expert can bring in lots of positive energy,” she says. If Feng Shui isn’t your cup of tea, the simple step of adding living plants to your environment cleans the air and makes the office feel more like home.

Office clutter, such as boxes stacked against the walls and desks with papers or files stacked to ceiling, can also affect mood and productivity. It’s important to get your office organized whether that means purchasing extra storage or encouraging employees to clear their desks. Keeping bathrooms clean and smelling fresh is another factor and it sure doesn’t hurt to use air fresheners to administer a little aroma therapy. “Studies have found that the smell of peppermint wakes up the brain and makes the brain more alert,” Scott points out. “It’s a great natural way to wake people up.”

How a CEO can Reduce Office Stress: Encourage Frequent Breaks

Many employees consumed by looming deadlines may unwittingly skip lunch or even defer bathroom breaks to get the job done. This behavior may seem like it’s great for productivity, but in fact, it can increase the chances of burnout, not to mention bad health. As the CEO, it’s important that you take small steps to avoid mental meltdowns. “Ordering lunch for employees every once in awhile or providing snacks can go along way in stress management,” says Scott.

Take it a step further by hosting lunch-break programs on communication skills, time management and stress management. “These lunchtime workshops promote healthy behaviors and have been proven to make people healthier,” insist Scott. It’s also important, she says, to put the message out there that it’s okay to get up and walk around the office or take a walk outside when you need a break from work. “It might be helpful to start a company newsletter that advertises these programs as well as promote these ideas for stress management,” say Scott. “A less stressed workforce is a healthier workforce.”

How a CEO can Reduce Office Stress: Put on a Smile

Studies have shown that the social environment is the No. 6 contributor to workforce burnout, says Scott. The CEO may think that his or her demeanor doesn’t directly affect staff, but it’s been shown that workers read the mood of the boss for clues about performance or job security. CEOs can assuage those fears by being more open with employees – often that means simply smiling more often, chatting up employees about family or hobbies, or having a laugh and cracking jokes. In turn, these simple steps will boost morale, bring people closer, and perhaps even warding off burnout, says Scott.

However, it’s important not immolate Steve Carell‘s character on The Office. Avoid jokes about co-worker’s accents, hygiene, and workplace behavior. Too often workplace jokes border on offensive and can actually induce stress, found a recent study by Christopher LeGrow, a psychology professor at Marshall University, which is based in Huntington, West Virginia. The study reported that around 70 percent of workplace jokes made fun of co-workers’ age, sexual orientation, and weight. Forty percent of those polled admitted that they themselves had made fun of a co-worker. “Stick with light-hearted, fun jokes,” Scott advises.

How a CEO can Reduce Office Stress: Don’t Sweat the Small Stuff

“The CEO should definitely discourage perfectionism in the workplace,” says Scott, referring to the belief that perfection can and should be attained. It may seem counter intuitive, but workers need to know that it’s okay to make mistakes. About.com offers aquiz to test your level of perfectionism. “When the staff is trying to keep up with an overwhelming requirement or trying to keep the pace, those are leading factors of burnout,” Scott says. Don’t give people more than they can handle and make sure assignments are as clear as possible and that the employee understands the task.

“Be sure that workers strengths are utilized,” says Scott, who suggest having managers administer a test that accesses signature strengths and weaknesses, such as focus, extroversion, and detail orientation. The VIA Survey of Character Strengths, or the Brief Strengths Test can both identify employee strengths that can be utilized by CEOs and managers, and is a test that’s often used by therapists, coaches and educators, says Scott. Once you know an employee’s strengths,he or she should be given jobs that cater to those strengths, such as a sales job for a very social and charismatic person.

How a CEO can Reduce Office Stress: Listen to Staff and Offer a Meaningful Response

Scott suggests that having face-to-face meetings to discuss concerns or conflicts are much better than discussing issues over e-mail. “Meeting face-to-face really conveys the fact that you care about what the person has to say,” says Scott. “Another key to good communication is reflecting back to people what they have said so they see that you listened and that you understand. Validate the feeling behind the request even if you don’t have an immediate solution. In some cases, it may be good to ask the employee for suggestions of a solution.”

CEOs of bigger companies may not be able to personally handle the complaints or concerns of every staff member, so Scott suggests asking someone to field these requests, such as a human resources executive. “If nothing else put out a suggestion box for employees because that’s better than doing nothing,” Scott says.

How a CEO can Reduce Office Stress: Focus on Time Management

Employees that struggle with time management don’t only stress themselves out but they stress out their colleagues when they miss their deadlines and hold-up projects. Scott points to an organizational method designed by David Allen, called Getting Things Done. “Employing his time management techniques can increase productivity and focus, but more important, reduce stress,” says Scott.

Another suggestion: Don’t forget those workshops. Bringing in an expert to look at what areas people need to change and where systems can be improved can make a big difference. “It’s not one size fits all. Different companies may have different needs and an expert can identify those needs,” Scott says. “Particularly experts can help you identify what part of the day you’re most productive and suggest that you tackle big task during that time and leave lighter tasks for when your focus is low.” She also points to an iPhone and iPad app calledToodledo. The app allows one to create simple to-do lists but also organize tasks and reminders into priority, folders, context, and status. It’s possible to use the app to sync up with co-workers to manage a project, says Scott.

How a CEO can Reduce Office Stress: Minimize Tech Meltdowns

Anybody who has owned a computer knows how frustrating it can be when it’s not working properly, causing you to lose data and slow your work pace. Making sure your office computers are up to date, armed with the latest firewalls and security software, data recovery systems, and peripherals, is one way to zap office stress before it even starts. Employees should never have to deal with a computer meltdown themselves. With the exception of perhaps the smallest tech start-ups, staff should be tasked to handle problems quickly and effectively, and should make themselves readily available for questions or concerns.

How a CEO can Reduce Office Stress: Provide Ample Vacation Time

It’s not enough to provide employees with ample vacation time but you must also encourage them to actually take the time off. “Employees actually think that they are helping the company by not taking vacation time but actually they are hurting the company,” says Scott. Studies have show that workers that take vacation are healthier, more productive human beings. “It doesn’t really count when people take vacations and bring work with them. That’s not really a break,” Scott says. She suggests that bosses not infringe on worker’s vacation time by calling them, e-mailing them, or sending them work. Today’s technologies make it so hard to leave work at work, but it’s necessary for maintaining sanity.

Scott suggests that workers that can’t get away on a real vacation plan staycations orplaycations. Staycations are when you plan to stay at home and just relax; a playcation is when you plan fun events and outings in and around your city. Another suggestion: have vacation days rollover, says Scott, and consider flexible hours that allow workers to start work anytime between 8 a.m. and 10 a.m. as long as they work eight hours. “People are happier when they feel more in control of their schedule,” Scott says.

How a CEO can Reduce Office Stress: Recognize Achievements

As CEO you’ve probably heard it a million times, but recognizing achievements actually does make the entire office happier. People not only like to know that they’ve done well but they want their colleagues to know it too. Likewise, they want to show support and gratitude when their colleagues succeed. Scott says beyond recognizing employees individually for their successes, it’s a good idea to create an office newsletter where achievements can be announced on a weekly or monthly basis. The newsletter can be used to highlight the best ideas and announce when goals have been met. “I keep bringing up this newsletter,” Scott jokes, “but really, they are a great ways to build communication and bring people together.”

How a CEO can Reduce Office Stress: Make Room for Fun

Last, but certainly not least, don’t leave out the fun stuff that builds connections and bonds between you and the staff. Office parties, sponsored lunches, sports pools, and athletic leagues: these are all the types of things that make work more than just a duty. “Social groups, such as book clubs, make everyone friendlier, social and relaxed,” says Scott. “They help build friendships and promote sharing.” Another suggestion: Invest in programs that build community, such as a volunteer program that takes place once a quarter.

Scott suggests that CEO plan surprises for the staff, such as an unexpected day off or sponsored lunch, as well as plan events that employees can look forward to. “I’m an advocate of hosting events on Monday,” says Scott. “Sometimes you need to bring a little bit of Friday into your Monday.”

Source: Inc Magazine

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7 Widely Believed Myths Of SEO

I recently signed up to a few business and SEO forums and was amazed at what people still recommend.

As there are so many people offering outdated or wrong tips and tricks on how to improve your search engine optimisation (SEO) campaigns, I thought I’d let you know of some of the biggest myths around.

Search engines are always changing their algorithms, and over the past decade things have changed dramatically. Due to complexity of this industry, and the rapid changes, this has led to the many believed SEO myths which I have listed below.

1) Submit your websites to search engines

I still hear about people submitting their website to Google and other search engines to get indexed and to “rank higher” – this just simply isn’t true anymore. It has been at least 5 years since this technique has been necessary and all you need to do is obtain a few backlinks and make sure your not blocking robots from crawling your website.

2) Keyword densities

There are still hundreds and hundreds (probably thousands) of websites that either have lots of keywords spammed at the bottom of their website or within their content. This will do more harm than good, and it’s almost a certainty that you will get penalised and dropped from the results.

So instead of spamming, I recommend that you write great content targeted towards your visitors and to include your chosen keywords naturally (this should not be a problem as you should be targeting relevant keywords to the page).

3) Content length

A while ago, there was a big rumour that went around saying that you need to have a specific number of words in order to get indexed and to increase your position.

Your content should be as long as it needs to be to tell the reader exactly what you need to.

4) Keyword rich domain name

It is still widely believed that if you have keywords within your domain name like www.website-design-nbat-digital.co.uk, that it will improve your rankings. This is not true. Your domain should be short, contain your company name and most importantly be easy to remember.

Note from Ann: I actually still believe in this one
(But not in spamming your domain with keywords though)

5) Meta Tags are no longer relevant

To an extent this is true, but there are still some uses for the META tags. First off, I’d like to say that the keywords tag is no longer used by the main search engines, and therefore does not need including, let alone optimising.

Now that’s out the way, let’s move onto the other main META tag – description. The description tag does not affect rankings in anyway, but it’s a chance for you to try and sell your company and to get a user to click on your website. If you can write a compelling ad that is about your product or service, then you could see your click through rates increase through the roof.

Finally, the title tag. This is the most important tag which highly contributes to your on page optimisation. You should include your main keyword as close to the beginning as you can and of course don’t fill it with unrelated keywords.

6) Pay Per Click will help or hurt your organic rankings

Running a Pay per click (PPC) campaign will not directly affect your organic rankings. However, by occupying two positions for the same keyword you give the user a choice, and while the PPC ad can be good for getting extra traffic, some of the PPC visitors will come from those who previously might have clicked on the organic listing.

7) NoFollow links are a waste of time

Anyone running a link building campaign should acquire both NoFollow and DoFollow links. Not only will this look far more natural but studies suggest that not all search engines pay attention to the NoFollow attribute and in fact value them the same as a DoFollow link.

This article was by Christopher Holland, who is a search engine marketer for nbat Digital – professional web designand search engine optimisation services. Follow us on twitter –@nbatdigital or take a look at our blog.

Source: Daily SEO Tips