Visual Branding: Understanding the Different Elements

A collection of books on graphic design

Having a unique brand voice can get your business an edge among its competitors. A distinctive image in your customer’s minds can encourage engagement and conversation with the company. Ideally, marketing strategies should have a positive impact. One of the most potent ways of making a lasting impression is through visual branding.

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How Social Media Helps SEO: Everything You Need To Know

Social media, and social communication, in general, have dramatically evolved over the years. In its early days, many consider social as a different, separate, element of the ‘traditional’ internet: search engines (including Google) and websites. Nowadays, it’s no longer the case, as the internet itself has evolved to become more social, connecting everyone.

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The importance of having a style guide

If you take a look at some of the biggest brands, you will notice that they use the same fonts, colors, artwork elements, and placement of their logo. When this happens is because they all have what is known as a style guide and they found out how to use it.

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How Do I Design Packaging?

Do you have a new product that you’re ready to market, or are you a new business just starting to think about how to design packaging? If so, you need a crash course in producing the best product packaging. It’s an art, really, mixing the most aesthetically pleasing design with the most practical composition that will keep your product safe and, if need be, fresh until it’s opened. Here is an overview of how to achieve the best packaging design.

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A marketing campaign that stops the traffic this Halloween

A marketing campaign that stops the traffic this Halloween

Everybody knows Halloween it is not only for kids. Every year, the spooky spirit of the season involves both children and adults, making everyone distend and get ready to laugh for a while pretending to be someone else.

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