Ignacio Galarraga

How to Design the Best B2B Website

b2bThe first thing a potential customer does when they’re inquiring on a new company is visit the website. This is the first impression, the very moment that’s going to either keep you scrolling, or close the tab. Everyone is a customer at some point, even businesses. And there is nothing more disappointing than visiting a website that makes a business lose all credibility.

Not everyone has an eye for design and functionality, so creating a website for your business is often in the hands of premade templates and designs that don’t necessarily reflect your ideas. At Netmen Corp we specialize in making your ideas come to life, whether it be a logo, an email, a tweet or a website.

B2b relationships take longer to build because there’s an entire company at stake as opposed to a single consumer. A b2b website aims to establish the company as a credible leader in its realm. When it comes to building a b2b website, there are many aspects that are often overlooked because they seem trivial to people who lack the knack for design.

For example, responsive design, landing pages and SEO are all important building blocks that create a strong b2b website. Can you define them all? Chances are this won’t be an easy task.

A responsive design means that users can successfully access your site through any device without running into faulty pages. This allows for your website to always be intact. Landing pages let your user know exactly what they’re dealing with. They’re simple, straightforward and communicate exactly what your business has to offer. SEO, or Search Engine Optimization, is what attracts users to your site in the first place. This requires careful planning of keywords, including figuring out if those keywords generate any traffic in the first place.

These three things make up only a fraction of everything that goes into building a strong b2b website. A good design is make-or-break, and it’s not just about looks, it’s about functionality.

When we, at Netmen Corp, work with developing a client’s b2b brand, we follow their lead. So it’s important for the business to be able to identify their client’s pain points. Once they know what can motivate their audience, our creative team will bring those ideas to life. While we create the final product, it’s important for the client to know and understand what makes a b2b website successful, including a functional user experience, effective communication of the brand, and audience appeal by way of SEO.

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Ignacio Galarraga

Why you should adopt Responsive Web Design for your business?

Responsive Web Design for Tablets, SmartPhones, & MoreAs there is a massive increase in the usage of mobile devices like smartphones and tablets, it’s important for you to know how your customers are accessing your online presence. You need to find out what your website look like when they are accessing it for gathering relevant information they need. If your website is not optimized for mobile devices, your customers will click away to your competitors. And definitely you will not like this to happen in any case. You will find out ways to give a wonderful mobile viewing experience to your audience. You can do this by using HTML responsive web design.

Technical definition of responsive web design

Before we dig more into the benefits of responsive web design, let us first talk about its exact definition. It has become a very catchy term in web design industry today. This term is used commonly to describe mobile-friendly websites. Responsive web design is a site that is built on single domain and uses one single HTML codebase. The single HTML codebase can be fluidly resized by the CSS to optimally adjust to the screen size of the device viewing the website. In simple words, responsive web design means a website that has been built in a way that all the content, images and structure remain the same on all the devices. If you go for this web design, you will be away from the hassle of having different websites for various devices.

What are the main features of responsive web design?

A HTML responsively designed website uses all mobile-friendly features. It eliminates Flash content that does not work on mobile operating system. It includes proper mobile redirects and mobile 404 pages and eliminates full screen interstitials that obstruct mobile page views. Responsively built website also ensures fast mobile page load times.

Audience expectation is high on HTML responsive web design

Everyone is running short of time today and has a busy lifestyle. They have less time to search things on desktop. They want to be online every time, whether they are travelling, working or relaxing at home. They spend more time on mobile. So, they want your website to display properly on their mobile screens. In a Google study, it was found that 72% of audiences want the websites to open on their mobile devices. And 61% will leave the website if it is not mobile-friendly.

Top benefits of HTML responsive web design

Tremendous Flexibility

Responsive web design offer tremendous flexibility. These websites are fluid which means the content can flow easily through all screen resolutions and all devices. Also the images and grids are fluid which means the content image and structure resizes with the screen size of different mobile devices.

Recommendation from Google

With highest search market share, Google stands ahead with more number of search marketers listening them. It states that responsive web design is its recommended mobile configuration. They also refer this design as the best industry practice. As it has same URL and the HTML regardless of the device, it is easy for Google to crawl, index and organize content. Another reason why Google prefers HTM responsive web design is the ease it offers to users for sharing, interacting and linking. This creates more optimal user-experience.

Amplify sales and conversion

Responsive web design offers improved user-experience as there is no requirement for redirection or use of standardized Style Sheets across mobile devices. It will have a uniform design approach which will bring consistent look and feel. Once there is consistent user experience, it will have a positive result on your conversion rate. You will have more audience converting into potential customers. This will help you generate more revenue and profits.

Time and cost saving

With responsive web design, you no longer have to think about having different websites for different devices. The cost of building one website is definitely less than two. You need not have to pay for two separate web addresses for your website. This web design also enhances SEO efforts by having all the audience directed to a single website.

Easy and cost-effective site management

It goes without saying that it is easy to manage a single responsive website. A single administrative interface can be easily optimized using layout and workflow tools. Your time will be saved as you need to concentrate on the maintenance of only one website.

Responsive web design permits you to stay ahead in the trend and in your competition. With the increase in smartphone and tablet sales, a professionally designed responsive website will help you take your business higher. It will help you have a robust position in your target market.

Now is the right time to think about HTML responsive web design if you want to earn good rewards. Get ready to provide a stellar site experience to your audience by working together with us at The NetMen Corp. As a premier graphic design company with loads of experience in responsive web design. We take pride in our expertise and are always updated with the latest market trends to serve you better. We will help you with a responsive website that really works.

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Ignacio Galarraga
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5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable

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Ignacio Galarraga
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Selecting A Graphic Designer ? Choose or Lose!

Selecting the right man for the right job at the right time is an extremely difficult task. Clients, who are looking for graphic designers to do their work, often do not know how to select the appropriate graphic designer. Since the selection of a graphic designer is a very daunting and tiring process, clients tend to get frustrated and select the graphic designer they can easily locate.
There are several ways that clients go about searching for a graphic designer. Some of these include:

Checking design companies and freelance graphic designers.
Contacting established companies and their hired graphic designers.
Asking your business associates and relatives who have previously hired a graphic designer.
Posting free classified ads on online design forums.
Selecting a graphic designer through a design contest.

Criteria for selecting the graphic designer:

While there are numerous people who are offering their services as graphic designers, they differ in the level of experience, skill and professionalism. Searching for a suitable graphic designer can be quite a cumbersome process and cause an awful confusion for clients. Therefore, look out for the basic attributes of a graphic designer before selection. I have listed some of them below

A Strong and Dynamic Design Portfolio:
A strong portfolio is the foremost attribute that you should look for while choosing a graphic designer. An experienced and talented graphic designer can be judged by their design portfolio. Graphic designers who have a weak design portfolio or simply don’t have one are signifying their low level of experience. The more dynamic the portfolio will be, the more versatile the graphic designer will be.

Good Interpersonal Skills:
A very important quality of an experienced and adroit graphic designer is the ability to interact with their clients. Good interpersonal skills include listening intently to the clients and then suggesting ideas to spell out that they understand what is required from them. Graphic designers who cannot place their ideas clearly to their clients demonstrate their lack of experience.
Strong Marketing Skills:
While it is not necessary for a graphic designer to possess a degree in Marketing, but to be able to market the clients’ products and service efficiently is important. While choosing a graphic designer, always ask for the ways in which the graphic designer will promote your products and services through his design work.
Say No to Nepotism:
One of the most common practices prevalent in corporate hiring process is the nepotism. Many a times, designers are hired on the basis of favoritism, which is bad for the corporations. Selection of graphic designers should be made purely on merit basis. Hence, when you are hiring a graphic designer, you should set aside personal issues. It doesn’t matter to which ethnic, religious or political orientation the graphic designer belongs to as long as he/she is talented and qualified.
Professional Approach:
An expert and experienced graphic designer can be identified by the way they talk, the way they walk and the way they deal with their clients. An able graphic designer will work with professionalism. They will work with contracts to safeguard the clients’ and their own interests.
Impressive testimonials and referrals:
Another factor that is crucial in determining the ability of a graphic designer is the testimonials and reviews from previous clients. If majority of his previous clients are happy and content with his design work, you can rest assure that you will also get a similar treatment.

In the end, I would recommend that no matter how you choose a graphic designer make sure that both you and the graphic designer are on the same wavelength. Choose wisely or you will lose badly!

Source: Graphic Design Blog

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Ignacio Galarraga
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5 Reasons Why Landing Pages & Forms are More Valuable than Homepages

A recent post over at Google made an interesting claim: The ROI for improvement is much better for landing pages and forms than it is for homepages. At first this sounds controversial, but it makes sense for many reasons. While the article talks about how to improve forms and landing pages, it doesn’t really explain why they are more valuable than home pages.

Here are five reasons landing pages are more valuable than home pages:

  1. Landing pages & forms are real interaction points.They are the primary way that visitors enter information or communicate back to you, the web site owner. Most pages are simply one-way communication, but forms and landing pages with forms are two-way…they are the conversation. By “listening” to the conversation on these types of pages, you’ll learn a lot more than you will by trying to figure out what home page traffic is telling you.
  2. Landing pages are transactional, and the transactions they enable are the ones crucial to your business. This means they are the most important point in the usage lifecycle of your customers…it’s when visitors are deciding to do business with you or start the process of doing business with you. They contain the most important decision points for your customers.
  3. Landing pages are contextual. When designed well, landing pages address a very specific need of a very specific audience. This makes them high value…they are like the sales closer. They come in after someone has shown interest and are the most powerful way you can close the deal. They might have a lot less traffic than the homepage, but that traffic is much more important.
  4. Home pages are a catch-all. They act to triage all incoming traffic. They have to handle first-time visitors, returning visitors, the press, friends and family, investors, people who want to sign into your web app, everyone who has any reason at all to visit. Therefore, the messages on homepages are necessarily weakened and can’t speak as strongly to any specific user group…they have to handle everything. They serve a completely different purpose than more focused pages like landing pages or forms.
  5. Homepages are notoriously political. Everyone wants a piece of the homepage. The thinking is that because the homepage is the single page with the most traffic, it must be the most important page on the site. But that’s simply not true…the mere fact that it’s the root URL on your domain means that it will inevitably get more traffic. In the end the politics almost always serve to distract…by spending so much time on the homepage design teams often overlook the value of their other, more important pages.

As site visitors we don’t often see landing pages unless we come via a specific pathway, such as clicking on an ad on Google Search or Facebook or some other ad provider. This serves to diminish landing pages in our mind…because we don’t see them as often as the venerable homepage. But there are real reasons why it makes sense to focus much of our design efforts on landing pages and forms…while leaving the homepage for the birds.

Source: Performable

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