Frequently, our clients ask us: How do I design packaging? Some also request our product packaging design process.
Attractive product packaging is essential because most consumers will only scan it for a few seconds on the shelf before they decide to buy it or drop it. Simply put: If the packaging looks good, the product will sell faster.
At The NetMen Corp, we’re committed to helping you design product packaging that sells your product successfully. So, we’ve developed an efficient process that produces eye-popping designs time and again.
Here’s how to create packaging for your product that outsells other competing items.
1. Understand Your Product
Take a close look at your product. Find out its main characteristics, such as:
- Product size
- Product shape
- The major purpose it will serve the consumer
- Form — solid, liquid or gas
- Sensitivity — if it’s food, a drug or contains dangerous chemicals
2. Study the Target Audience and How to Sell to Them
Your target audience is the ideal group of people — also called demographic — that’ll buy your product. Are you selling to young adults, a particular gender, seniors or businesspeople?
When you identify and focus on the main target group, you’ll increase your chances of attracting quick sales shortly after launching the product.
- Study the thinking patterns of a typical consumer.
- Read survey results about your type of product and how your target audience responds to it.
- Know exactly why a customer wants to buy the product.
- List all the product benefits.
- Start writing down short selling propositions that can convince a customer to buy the product.
3. Choose the Brand Elements for the Packaging
Focus on the customer while choosing your product’s brand features.
- Select colors that’ll make the product stand out among others.
- Know what colors mean to your target consumers.
- Work with a professional designer to pick a good color palette.
- Use readable fonts.
- Determine where to put important elements, like your company logo.
4. Determine the Number of Packaging Layers
Professional packaging is divided into three layers:
- Outer packaging: This creates the first impression and protects the product from damage by weather elements.
- Inner packaging: This protects the product from being scuffled or crushed. For food, it’s usually a sealed bag that keeps the product fresh till it is opened.
- Product packaging: This is the last packaging. Examples include candy wrappers, soda bottles and the shrinkwrap on cookies.
5. Choose the Best Type of Packaging
Decide the ideal type of packaging for your product. This should be based on these factors:
- The physical features of the product
- The method of consumption — very important for food
- Statutory regulations for packaging
- The cost of each packaging option
- Safety during shipping
- The type of packaging competing products are using
6. Design the Package
Work with your package designer to select the best color options.
- Check out the latest industry trends.
- Let your designer create several options.
- Make sure you get high-resolution images.
- Ensure all the text is easy to read.
- Use objective criteria to evaluate each design option.
7. Send the Sample Out for Feedback
After completing the final sample of the design, you need to do a prelaunch test before doing bulk printing Let people in your target audience look at it and offer criticisms. Listen closely to their comments. Ask questions about the first impression it creates in their minds. Find out what they like and what they don’t like about it. Use their feedback to make appropriate modifications before doing the final printing.
Get the Best Product Packaging for Rapid Sales
Discover the best type of packaging for your product and let us help you to create a design that will sell it quickly. Give us a call or contact us online now for a free consultation about product packaging today.