The first 10 seconds of a user’s page visit are critical for the user’s decision to stay on the page or leave. Web readers are extremely skeptical and don’t invest lots of time on individual pages. If the user stays after 10 seconds, they’re more likely to spend additional time on the site.

So your job is to grab their attention up front and keep it. Think of a storefront window display. If the stuff in the window is interesting, passersby are likely to stop in and look around, increasing the likelihood they’ll make a purchase. The same goes for your website. If your website homepage is attractive and engaging, users are more likely to go beyond the homepage and look at other content on your site.

Consider changing elements of your landing page and homepage occasionally. Fresh content will keep users interested and encourage them to visit the site again.