Customers shop with their eyes first. Studies show that users often leave web pages after 10 to 20 seconds. Consequently, the images you choose for your website are a critical point for engaging the user and drawing them in to spend more time on your site.

You can have the most engaging written content in the world, but if your images are unappealing or outdated, customers usually won’t stay on your website — meaning they’ll never see the wonderful information you so carefully put together.

Photos and images on your website should align with your brand’s colors and overall look and feel. Your images should represent your company and help communicate your brand’s message. Make sure your photos are good-quality and help support your brand’s message. If possible, avoid using stock photos, which can look stiff and unnatural.