Start by thinking through your business goals and the goals of your website. What are you hoping to accomplish by building a new website or refreshing your existing website? Is it to gain more business? Maybe it’s to enhance your online presence or refresh your brand. Or maybe it’s to make your website more accessible and user-friendly.

No matter your end goal, having a clear vision in mind for your website will help shape your design project. Remember: the point is not to renovate for the sake of renovating — it’s to accomplish a defined business goal.

Next, think about your customer. Who are your customers and what are they looking for when they search for you online? Create a clear picture of what your customers want and need and think about how you can give them what they’re looking for.

You can also use this time to consider new customer bases you may want to appeal to.