Overall, you want your product’s packaging to make a customer:

• Stop and look
• Curious
• Attracted to your product, either aesthetically, emotionally or through sensory stimulation
• Reassured — make sure your packaging communicates that your product is easy to use, easy to understand and is trustworthy.

There are many different approaches to take when it comes to reaching your audience, and it may be a simple matter of putting yourself in customer shoes and asking what would attract you and make you want to buy your product. It’s most important to remember that an emotional connection will sell a product more than anything else.