The world is one giant beehive connected by something it can’t even see: the internet. Reports show that 63.1% of the world’s 7.9 billion people have access to the internet. With online content consumption doubling in 2020, the shift to eCommerce is inevitable. It’s not in the near or far future but the here and now.
That said, allow The NetMen Corp to give you some more reasons to avail our corporate design services in Miami to set up a business website.
1. Create Brand Awareness
You might own the only corner shop on your street but guess what? People will still look up the small business near them on the internet before venturing out, phone in hand, and eyes on Google Maps, even though your store is right there.
Websites don’t only tell people that you exist, but they’re also a font of useful information, such as:
- Business hours
- Business philosophy and history
- Products and/or services
- Contact information
Most of your customers are internet users who aren’t willing to store-hop their way to your brick-and-mortar. They want your digital presence to tell them everything they need to know about you and the products or services you sell to know if the visit will be worth their time. Give them that, and you can improve your bottom line in no time.
Highly Recommended: How to Design a Unique Website
2. Build Your Credibility
Thanks to constant content regulation, search engines have become a better place to find credible businesses than word-of-mouth, social media, or traditional marketing strategies. In a world where people take everything they’re told with a heap of salt, you can be the business that reassures them of your credibility through professional design services.
Guarantee a great first impression—since your website may very well be the first glimpse your potential customers will have of your small business—by accounting for the following:
- Use keywords
- Backlink your content.
- Optimize your off-page and on-page content.
- Design for user-friendliness.
- Take a mobile-first approach to the design.
Highly Recommended:Good Web Design—What Is It, And Why Do You Need It?
3. Establish Brand Identity
Brainstorming and developing a unique selling proposition (USP)—a service or feature only your products offer—is one of the biggest struggles of a small business. You’re trying to make it in a cutthroat industry while staying within your limited scale.
Fortunately, you aren’t living in the pre-internet era. You can use your online platform to cultivate a unique brand identity or make it seem like a cut above the competition through creatively strung words, buzzwords, and clicks-to-action (CTAs).
Highly Recommended: How Brand Identity Attracts and Retains a Target Audience
4. Stay in the Running
Running a small business despite competition and without an online presence might have worked in You’ve Got Mail, but it’ll hardly work in the real world, circa 2022. This is even more true if yours is a highly competitive business with not one but several competitors vying for the top spot.
A website can help you stay in the running, the scale of your business notwithstanding. The algorithms don’t consider your size when ranking websites. Their only concern is an SEO-optimized website with quality content. In other words, you’ll be in the running as long as you have an engaging online platform and undertake regular SEO audits.
Highly Recommended: Strategizing Visual Branding for Small, Local Businesses
5. A Place to Market and Sell Products and Services
eCommerce saved businesses from going out of business during the pandemic, but it also highlighted the fragility of our current status quo. Brick-and-mortar establishments without websites to fall back on are vulnerable to extreme events like global pandemics, natural disasters, civil unrest, and what have you. Even if your concrete structure isn’t under any of these threats, it’s near impossible to keep it open 24/7.
By taking your products and services online, you not only have a fallback plan should things go south again, but you’ll also attract more after-hours business. Remember: online platforms don’t sleep. They can stay up even when the owner isn’t, marketing products and services and receiving and confirming them on your behalf.
Highly Recommended: Business and Marketing Tips for Beginning Florists
6. Allows You to Study Consumer Habits
A website allows you to study consumer habits through Google Analytics. Let’s start from the top to understand the phenomenon and why so many businesses have started taking it at its numbers.
Suppose you’re one of two independent bookstores in a small town. You have no trouble attracting customers but find that more are going to your business rival after their first purchase. In that case, you’ll have to find out why your customers aren’t sticking around.
You won’t have to go around surveying people or doing guesswork with a website. It’ll provide you with all the data you need to improve your website, product placement, and sale strategies.
For most businesses, this tracking tool comes in the form of Google Analytics, which is free and better than most paid trackers at recording and analyzing consumer behavior. You only need a professional web presence to access these analytics.
Request Top-of-the-Line Custom Design Services in Miami
As long as you’re ready to take the first step towards an online presence for your small business, we’re ready to provide it for you. The NetMen Corp has been in the industry for over 20 years.
We’re home to every corporate design service under the Miami sun, including but not limited to custom web design, digital illustration, social media post design, packaging, and many other online and graphic design services.
Reach out for more information.