Logo Design Trends of 2020 (Part 2)

2020 is almost halfway through, which means it’s time to look back on all the major logo design trends that have popped up over the past few months. Logo design is a fun niche within graphic design, because not only is it very important as part of branding, but it is also much more stable than most other types of graphic design since logos have a long lifespan – even as far as a decade! Still, many brands are now looking into redoing their image because of the changing trends. Let’s look at some of them! […]

The Importance of a Brand Mascot

When you hear the word ‘Disney,’ what comes to mind? Maybe you think of the Sleeping Beauty castle or one of the animated movies you watched as a kid. Or maybe – most likely! – you think of a mouse in a pair of red shorts and yellow shoes. Anyone who sees Mickey Mouse will immediately think of Disney, and this is because, as the mascot, Mickey lends the Disney brand a personality, making it stand out from the multitude of brands competing against each other. […]