There was a time when life for marketers used to be simpler. With the help of just a few TV channels, some radio stations, a handful of popular magazines and one or two newspaper in the market, marketers had sufficient to market or advertise their products in the market. It was easy for them to reach their customers if they were able to craft a compelling message. They had the convenience of moving their products and services very easily. But now things have changed a lot. We have got dozens of TV channels, millions of websites and thousands of Apps. The emerging technology has made marketing a whole lot tougher. What used to be a need of identifying the requirements of the customers and letting them know the benefits now require us to craft immersive experiences that engage customers. That means we need to incorporate a whole new set of skills and capabilities. If you are not careful, it is easy to get lost among a sea of buzzwords. The customers are very smart today. They research a lot before taking a buying decision. So, you need to think of innovative ways to impress your audience and customers. Most businesses think a digital presence is enough for promotion, getting leads and generating profits. But this not enough. Just by having a website and few social channels is not sufficient to have a strong digital marketing presence. To have a successful digital presence, you need to have a robust website with impressive design and functionalities to drive traffic, increase conversion and earn profits. The power of Internet has helped companies tap into the networked economy where they can tap into a range of businesses, audience, customers, technology and distribution of information. As a business, it is important for you to evolve. You need to keep abreast with the emerging technologies to get most out of your digital marketing strategies. A tactical approach is required A tactical approach is needed if you want to grow your digital presence. You need to analyze and drive results based on your marketing efforts, customer engagement and data. You should think out of box, think of strategies and implement strategies that no one has thought before. Once you are able to complete this analysis, you will be able to reach more customers as you will have the ability now to build social traction and online exposure. Identify your business objectives and target market You need to understand pushing irrelevant information into the face of customers is hardly going have an impact. The information gets shuffled if you bombard your customers with a lot of information. They will be unable to relate or get confused about the information. So, it is important to target audience and provide content or information that creates value. If your content is interesting and valuable, readers will appreciate more and share it with their networks. This will bring more traffic and customers. Gathering useful analytics Meaningful analytics allow businesses to know how [...]