While bookkeeping is all about recording the financial transaction of a company, all bookkeepers know that it is much more than data entry. Yes, bookkeepers keep their clients' financial books updated accurately but as with any service business, creating a bookkeeping marketing strategy is important to success. Bookkeeping companies, just like many small business owners spend countless hours and their hard-earned dollars, obsessing about their first impression. Companies hire bookkeeping services as these services relieve the stress and burden of the accounting function of running the business. Hiring bookkeepers give them the edge to focus on their core job that is concentrating on their business. As they are very crucial for businesses, the demand for bookkeeping services has grown exponentially. If you are into a bookkeeping business, you should have a strong online identity as it will give you uniqueness in your industry. You will definitely wonder how your customers see you. Do the customers rate you as trustworthy, transparent, honest and professional? Also, does your website really reflect what they have to offer? Because of the growth in this industry, the logo you choose to represent your bookkeeping business is essential in your bookkeeping business' recognition! A bookkeeping firm should not overlook their logo! Your logo is your first and true impression. Many bookkeeping companies often settle down for the average bookkeeping logo for two main reasons. Either they lack marketing skills or do not want to apply effective marketing skills for making a stronger presence in their market and insufficient funds. These two reasons top the list. This can be a critical misstep for any business. If you under-look or overlook your logo, you are missing the most important element of your company’s branding strategy. There are dozens of bookkeeping and finance companies out there in the market and all of them use creative logo design to set themselves apart from their competitors. Gone are the days when only very big bookkeeping companies used to get their logo designed. But now, whatever may be the size of the firm, it is necessary to have a logo. Bookkeeping firms are investing huge amounts to get their logo designed. The simple reason is they understand how a logo can help them gain more visibility and recognition. Considerations for designing a logo for a bookkeeping firm When designing a logo for an accounting or bookkeeping firm, the graphic designer has to cover many aspects. To begin with, the designer should choose a universal color for the logo in order to make sure it has a positive impact on the observers. Graphic designers mostly use black and silver as the color of logo whereas shades of red and blue are also used. If you love the conventional style, you can ask the designer to use the company name and position a suitable image over it. On the other hand, if you want to take a more modernistic and stylish approach to it, then you should use images, particularly picked fonts and slogans. [...]