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Logo Design Trends of 2020 (Part 2)

Several brand logos

2020 is almost halfway through, which means it’s time to look back on all the major logo design trends that have popped up over the past few months. Logo design is a fun niche within graphic design, because not only is it very important as part of branding, but it is also much more stable than most other types of graphic design since logos have a long lifespan – even as far as a decade!

Still, many brands are now looking into redoing their image because of the changing trends. Let’s look at some of them!

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Branding for Real Estate Businesses


To make for a successful career in real estate, you need more than just a license to show. For one thing, there are thousands of licensed realtors around the country, and while each of them is usually associated with a larger team, at the end of the day, each one is responsible for their own bottom line. Real estate is a business industry like any other, and thus, as a realtor, you should treat it as such.

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How the colors and fonts of your logo can speak about your company

Micrographic for the Colors in Your LogoThink about which colors will make people feel sophisticated and sexy. Now, think about colors that make people feel happy and friendly. Would you choose the same colors?   I bet you wouldn’t. This is because different colors are related with different feelings.

We all know the message behind the logo must be the main thing, but please, do not forget about how colors have bearing on people’s opinion. Black inspires luxury and sophistication, as you can see it in Chanel bag or in the entrance of a Hilton Hotel. Orange can make you feel happy and sociable, like when you drink a Fanta or watch Nickelodeon.

Another design element really helpful when is time to communicate about your brand is the font you choose for your logo. Not only the type of font, but also the space between the letters and the way how they are shaped, make an integration that informs about the brand and makes the first impression on the customers.

We know about this, about how important is the color choosing and the type of font. We have created more than 10,000 logos in more than 10 years. For that reason we always reach that logo you are looking for. And many of our new clients are recommended by former clients, who were really happy with the final logo they got working with us.

We would like to invite you to take a look to this infographic by Canadian plastic-card maker Colourfast, to discover how influential is the color selection of your logo and how important is to choose the correct font and shape to transmit different qualities about the brand. We want to share this information to make you part of the behind the scenes of the graphic design. Come and see what you can find in this great infographic. From now on you will see the logos with our goggles.

Click to enlarge

The Psychology of Colors in Logo Design

Cómo los colores y las tipografías de su logo pueden decir mucho de su compañía

postPiense en los colores que harán que la gente se sienta sofisticada y atractiva. Ahora, piensa en colores que hacen que la gente se sienta feliz y amistosa. ¿Cuál elegiría los mismos colores? Apuesto a que no lo haría. Esto se debe a diferentes colores están relacionados con diferentes sentimientos. Todos sabemos que el mensaje detrás del logo debe ser lo principal, pero por favor, no se olvide de cómo los colores tienen que ver con la opinión de la gente. Negro inspira lujo y sofisticación, como se puede ver en la bolsa de Chanel o en la entrada de un hotel Hilton. Naranja puede hacer que se sienta feliz y alegre, como cuando se bebe una Fanta o ver Nickelodeon. Otro elemento de diseño muy útil cuando es hora de comunicar sobre su marca es la fuente que elija para su logo. No sólo el tipo de fuente, sino también el espacio entre las letras y la manera cómo se conforman, hacen una integración que informa acerca de la marca y hace que la primera impresión en los clientes. Sabemos de esto, sobre lo importante es la elección del color y el tipo de fuente. Hemos creado más de 10.000 logotipos en más de 10 años. Por esa razón siempre llegar a ese logo que busca. Y muchos de nuestros nuevos clientes son recomendados por los clientes anteriores, que estaban muy contentos con el logo final consiguieron trabajar con nosotros. Nos gustaría invitarle a echar un vistazo a esta infografía por el canadiense fabricante de la tarjeta de plástico con solidez de color, para descubrir cómo influye es la selección de color de su logotipo y lo importante que es elegir el tipo de letra y la forma correcta para transmitir diferentes cualidades de la marca . Queremos compartir esta información para hacer que parte del detrás de las escenas del diseño gráfico. Venir y ver lo que puedes encontrar en esta gran infografía. A partir de ahora podrás ver los logotipos con nuestras gafas. Click para agrandar 1435336334-Colourfast-ThePsychologyBehindLogoDesigns

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Benefits of Great Bookkeeping Logo Design

Online Graphic Design for Bookkeeping BusinessesWhile bookkeeping is all about recording the financial transaction of a company, all bookkeepers know that it is much more than data entry. Yes, bookkeepers keep their clients’ financial books updated accurately but as with any service business, creating a bookkeeping marketing strategy is important to success. Bookkeeping companies, just like many small business owners spend countless hours and their hard-earned dollars, obsessing about their first impression. Companies hire bookkeeping services as these services relieve the stress and burden of the accounting function of running the business. Hiring bookkeepers give them the edge to focus on their core job that is concentrating on their business. As they are very crucial for businesses, the demand for bookkeeping services has grown exponentially.

If you are into a bookkeeping business, you should have a strong online identity as it will give you uniqueness in your industry. You will definitely wonder how your customers see you. Do the customers rate you as trustworthy, transparent, honest and professional? Also, does your website really reflect what they have to offer? Because of the growth in this industry, the logo you choose to represent your bookkeeping business is essential in your bookkeeping business’ recognition!

A bookkeeping firm should not overlook their logo!

Your logo is your first and true impression. Many bookkeeping companies often settle down for the average bookkeeping logo for two main reasons. Either they lack marketing skills or do not want to apply effective marketing skills for making a stronger presence in their market and insufficient funds. These two reasons top the list. This can be a critical misstep for any business. If you under-look or overlook your logo, you are missing the most important element of your company’s branding strategy.

There are dozens of bookkeeping and finance companies out there in the market and all of them use creative logo design to set themselves apart from their competitors. Gone are the days when only very big bookkeeping companies used to get their logo designed. But now, whatever may be the size of the firm, it is necessary to have a logo. Bookkeeping firms are investing huge amounts to get their logo designed. The simple reason is they understand how a logo can help them gain more visibility and recognition.

Considerations for designing a logo for a bookkeeping firm

When designing a logo for an accounting or bookkeeping firm, the graphic designer has to cover many aspects. To begin with, the designer should choose a universal color for the logo in order to make sure it has a positive impact on the observers. Graphic designers mostly use black and silver as the color of logo whereas shades of red and blue are also used. If you love the conventional style, you can ask the designer to use the company name and position a suitable image over it. On the other hand, if you want to take a more modernistic and stylish approach to it, then you should use images, particularly picked fonts and slogans. You should make sure the font is readable and understandable. Also, ensure the logo is not cluttered because a concise, sharp and professional appearance of your logo will work better for you.

Why You Need to Hire a Graphic Designer for Your Bookkeeping Logo

Designing a logo is not an easy task. It is better to get it designed by a professional graphic designer as it will benefit you in many ways. Let’s discuss the benefits.

You save time: – As a bookkeeper, you will definitely like to invest your quality time dealing with your clients, recording their financial transactions and streamlining their accounting documents. You will avoid spending time sitting in front of computer muddling with designs. Let the designer take care of your logo design needs so that you have enough time to focus on your core job.

You save money: – Many bookkeeping firms design their own branding materials and after sometime realize that what they created is really not working and that it would be wise to bring a professional to do the job. All the money they spent on making their own branding materials is a waste.

You will get a polished, professional image: – We live in a society that runs on a perceived value. It means if something looks better from outside, it has value inside too. A professional designer will bring attention to your business. The professional has the expertise to understand subtle techniques used to craft messages and use them to get all eyes on you.

As a smart bookkeeper, you are now aware of all the benefits of hiring a professional graphic designer for your branding needs. So, it’s the perfect time to think about designing a logo or giving it a make-over. At The NetMen Corp, we have excellent creative logo design solutions for start-ups and established bookkeeping firms. We are a talented pool of creative graphic designers with immense knowledge and expertise in the field of logo designing. We will help you build a great brand.

Contact us to discuss your logo designing needs.