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    How To Evolve Your Business in the Digital Age

    There was a time when life for marketers used to be simpler. With the help of just a few TV channels, some radio stations, a handful of popular magazines and one or two newspaper in the market, marketers had sufficient to market or advertise their products in the market. It was easy for them to reach their customers if they were able to craft a compelling message. They had the convenience of moving their products and services very easily. But now things have changed a lot. We have got dozens of TV channels, millions of websites and thousands of Apps. The emerging technology has made marketing a whole lot tougher. What used to be a need of identifying the requirements of the customers and letting them know the benefits now require us to craft immersive experiences that engage customers. That means we need to incorporate a whole new set of skills and capabilities. If you are not careful, it is easy to get lost among a sea of buzzwords. The customers are very smart today. They research a lot before taking a buying decision. So, you need to think of innovative ways to impress your audience and customers. Most businesses think a digital presence is enough for promotion, getting leads and generating profits. But this not enough. Just by having a website and few social channels is not sufficient to have a strong digital marketing presence. To have a successful digital presence, you need to have a robust website with impressive design and functionalities to drive traffic, increase conversion and earn profits. The power of Internet has helped companies tap into the networked economy where they can tap into a range of businesses, audience, customers, technology and distribution of information. As a business, it is important for you to evolve. You need to keep abreast with the emerging technologies to get most out of your digital marketing strategies. A tactical approach is required A tactical approach is needed if you want to grow your digital presence. You need to analyze and drive results based on your marketing efforts, customer engagement and data. You should think out of box, think of strategies and implement strategies that no one has thought before. Once you are able to complete this analysis, you will be able to reach more customers as you will have the ability now to build social traction and online exposure. Identify your business objectives and target market You need to understand pushing irrelevant information into the face of customers is hardly going have an impact. The information gets shuffled if you bombard your customers with a lot of information. They will be unable to relate or get confused about the information. So, it is important to target audience and provide content or information that creates value. If your content is interesting and valuable, readers will appreciate more and share it with their networks. This will bring more traffic and customers. Gathering useful analytics Meaningful analytics allow businesses to know how [...]

    By Ignacio Galarraga|August 18, 2015|Logo Design, Online Marketing|
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    ¿Cómo evolucionar en la era digital?

    Hubo un tiempo en que la vida para los vendedores solía ser más simple. Con la ayuda de unos pocos canales de televisión, algunas emisoras de radio, un puñado de revistas populares y uno o dos periódicos en el mercado, los vendedores tenían suficiente para mercado o publicidad de sus productos en el mercado. Era fácil para ellos para llegar a sus clientes si fueran capaces de crear un mensaje convincente. Tuvieron la oportunidad de mover sus productos y servicios con mucha facilidad. Pero ahora las cosas han cambiado mucho. Tenemos decenas de canales de televisión, millones de sitios web y miles de aplicaciones. La tecnología emergente ha hecho la comercialización de un conjunto mucho más difícil. Lo que solía ser una necesidad de identificar las necesidades de los clientes y hacerles saber los beneficios ahora nos obligan a diseñar experiencias de inmersión que se dedican a los clientes. Eso significa que necesitamos para incorporar un nuevo conjunto de habilidades y capacidades. Si no se tiene cuidado, es fácil perderse entre un mar de palabras de moda. Los clientes son muy inteligentes en la actualidad. Investigan mucho antes de tomar una decisión de compra. Por lo tanto, es necesario pensar en formas innovadoras para impresionar a su público y clientes. La mayoría de las empresas piensan que una presencia digital es suficiente para la promoción, conseguir clientes potenciales y los beneficios que generan. Pero esto no es suficiente. Sólo por tener un sitio web y cuantos canales sociales no es suficiente para tener una fuerte presencia en el mercado digital. Para tener una presencia digital con éxito, es necesario tener un sitio web completo con un diseño y funcionalidades impresionante para dirigir el tráfico, aumentar la conversión y obtener beneficios. El poder de Internet ha ayudado a las empresas aprovechar el economía en red en el que puedan acceder a una variedad de negocios, audiencia, los clientes, la tecnología y la distribución de la información. Como un negocio, es importante para que usted pueda evolucionar. Que necesita para mantenerse al día con las tecnologías emergentes para obtener mayor provecho de sus estrategias de marketing digital. Se requiere un enfoque táctico Se necesita un enfoque táctico si usted quiere hacer crecer su presencia digital. Es necesario analizar y generar resultados en base a sus esfuerzos de marketing, captación de clientes y datos. Usted debe pensar fuera de la caja, pensar en estrategias e implementar estrategias que nadie ha pensado antes. Una vez que son capaces de completar este análisis, usted será capaz de llegar a más clientes ya que tendrá la capacidad de tracción ahora para construir social y la exposición en línea. Identificar sus objetivos de negocio y mercado objetivo que hay que entender que empuja la información irrelevante en la cara de los clientes difícilmente va tener un impacto. La información que se barajan si bombardean a sus clientes con una gran cantidad de información. Ellos serán incapaces de relacionarse o confundirse acerca de la información. Por lo tanto, [...]

    By Ignacio Galarraga|August 18, 2015|Diseño De Logo, Mercadeo En Línea|
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    A Logo Is Not a Brand

    Lots of organizations come to our company, Advertising for Humanity, asking for ?a new brand.? They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there ? that once we shine up the name they can stick it below their email signature, pop it on their website, and, voila, they have a new brand. Much of our work consists of disabusing people of this notion.

    By Ignacio Galarraga|June 8, 2014|Logo Design, Small Business|
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    Un logo no es una marca

    Lots of organizations come to our company, Advertising for Humanity, asking for ?a new brand.? They typically mean a new name, or icon, or a new look and feel for their existing name. Lots of people think that brand begins and ends there ? that once we shine up the name they can stick it below their email signature, pop it on their website, and, voila, they have a new brand. Much of our work consists of disabusing people of this notion.

    By Ignacio Galarraga|June 8, 2014|Diseño De Logo, Pequeños Negocios|
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