The real estate market is tough. It’s sink or swim, and if you sink — you sink deep…with sharks, a few jellyfish and after a recent oil spill.
As a real estate agent, you need to have an edge to keep your business above water. But is merely getting by really enough?
It’s one thing to survive in the real estate market, but imagine thriving in it. What sets those who succeed apart from those who just get by, or worse — those who are sinking? Two words.
Why Is Graphic Design for Real Estate Agents Crucial for Success?
With the market changing and buyers leaning more towards online listings,having an identity that makes you stand out will define the difference between your business and another real estate firm. The trick is catching people’s attention, which means you need to know who your audience is and how to talk to them.
You also need to know the new face of homebuyers:Millennials.
Millennials are the up and coming home buyers.At 35 percent, they are the largest share of home buyers and that number is still growing. So how does this growing target audience affect the market?
Millennials are known for their love of technology. This goes together with the desire to have everything readily accessible with the click of a button. A whopping 89% of those Millennials use the internet to search for their homes.
This means that out of that massive share of homebuyers, nearly all of them are looking online for their new space. Pair that number with everyone else using the internet during their home search, and you’ve got a massive pool of new prospective clients.
When your name is out there on the web, you need to focus on how you can appeal to these groups of people.
Selling real estate includes being able to market yourself.It is all about individuality and making yourself both relevant and important for your client base and for the real estate community as a whole.Your name needs to have an image that will stick so that you will have leverage over your competition.
Do you have that image? A logo? A website that you can compete with?
You need something that makes your company unique at first glance. Unless you have a side hustle as a professional graphic designer, hiring a real estate graphic design agency might be your best bet on creating the image that will hook your clients and sell your services.
When you turn your focus to your branding materials, you will succeed in attracting your target market. By using exceptionally designedl ogos,brochures,business cards and other marketing materials, you will create your image — which can become your legacy.
How Is a Real Estate Logo Design Beneficial?
Great graphic design for realtors will make your current and prospective clients know more about you and the services you provide. It will create a truly value-based experience for your visitors.
A logo design that accentuates your real estate services will help give you a visible identity among the masses. You’ve only got a couple seconds while people are scrolling on the web to notice you. Every detail matters.
There are two places your business card is going to go after you hand it off:
- Into your potential client’s contacts, OR
- Into their back pocket where all stationary eventually goes into the recycling bin.
An image that succinctly reflects your company’s values can keep your name out of the business card graveyard.
People like pictures. Eighty-nine percent of people using the internet find photos useful during their search. This is your audience, market towards them. They want an idea of what they’re getting into and who they’re talking to before diving in.
Photos of a home give your buyers a glance at what’s inside the house. A logo and well-designed website gives your buyers a glance at what’s inside your real estate agency.
A real estate logo design and a clean website sets you apart from the rest of your peers and makes your agency stand out. Having a solid brand also makes you look more put together and professional. Your chances of being overlooked will be exponentially lower, especially if there are agents who do not use visuals, logos or branding.
A graphic designer can help you in many different ways. The professional will help you fashion everything correctly by designing materials such as real estate postcards, reports, banner ads, social posts and images.
Before you hire a graphic design professional with a focus on real estate, it is important to find out what type of service you are looking for. Make a list of all the materials you want to have designed by your designer. This will help you work with your graphic designer partner in a hassle-free way.
What Kind of Graphic Design Services Do You Need?
Graphic designers are professionals with the most up-to-date technology and the know-how that goes into effective design, but still you need to make sure whether they have the capability to understand your real estate market goals or not. Find out if they specialize in real estate graphic design services or not.
Many questions will pop up in your mind. Some of them could be:
- What is your budget?
- What marketing materials do you want your graphic designer to provide?
- Where do you want to use your real estate collateral?
- Is there a specific time when you want your branding materials to be posted?
Depending on how far along you are with your company, and what your goals are for marketing yourself, you can request services for individual services like a logo or brochure, or you can ask for several services — like a website with an original design and some business collateral with your logo on it.
The most important key is to know what you want, but even if you’re still unsure or have some questions, you can contact The NetMen Corp professionals. There’s even a live chat available if you need answers immediately.
What Real Estate Graphic Design Services Are Available?
The internet is vast, and it’s only getting larger. This means that there is a huge demand for graphic design, and the real estate world is no exception. Because the internet is such a useful tool, you also have lots of options on how and where you would like to market yourself on it with your design materials.
1. Logo Design
Your logo design is the cornerstone of success in designing your image for your real estate agency. A logo shows who you are, what you believe and what others can expect from you with carefully placed designs and images. First impressions are crucial in all aspects life, and a logo design that resonates with others is a sure way to make sure your first impression is a great one.
2. Web Design and Mobile Services
With the uptick in internet usage for real estate home buyers, the likelihood of real estate agencies having a website is also pretty common. In fact, 90 percent of real estate firms have their own websites, so it’s important to make sure yours shines through the competition.
Along with web design, mobile services are also vital in marketing your services online. Many people are searching on their smartphones, tablets and other devices for a variety of services. These searches include looking for a realtor.
Seventy-two percent of homebuyers use a mobile device during their search. If your website isn’t mobile-friendly and people have a hard time clicking on links or browsing through your page, you probably just lost a client. Make sure that your mobile content is easy to navigate and provides easy to read text on smartphones and other devices, that way you’ll have happy customers across the digital board.
At The NetMen Corp, websites are designed carefully to deliver content that not only looks good, but delivers clear and concise information about your services. Clean, fast-loading websites are imperative in the digital world — The NetMen Corp will deliver the results you need to cut through the competition and help you come out on top.
3. Print Design and Stationary
Forty-one percent of home sellers in 2016 found their real estate agent through a referral while 23 percent used an agent that they previously worked with. That means that once you’ve closed with a client, there is over a 50% chance that you will re-earn more business in the future through that single person.
Having a business card, brochure or any marketing stationary helps leave a lasting impression, especially if you have personalized stationery — letterheads for business correspondence or congratulatory “welcome to your new home” cards — with your contact information. Thank you letters and other kinds of correspondence before, during and after you make a sale make an impact, and can add a personalized touch that will help foster those long-term relationships with your clientele.
4. Illustrations, Infographics and Mascots
Illustrations help keep your clients on your page or reading your content. They make your materials visually appealing, while informational content presented in a design-format, like an infographic, help add visuals for understanding certain materials.
These tools can be utilized for whatever type of media you choose to advertise and market yourself with. Illustrations keep readers interested on your website, and also break up content if you choose to write longer narratives about the real estate you’re selling.
Mascots, if you choose to use one, gives a similar effect as a logo. They can give your agency a face that clients will remember. They also act as great guides on brochures or websites as well. Mascots are the physical manifestation of what your company’s voice and values look like.
Depending on what kind of message you want to send to your clients, your imagery can speak for you with individual attributes and style.
How Branding Influence All Real Estate Graphic Design Services
All the above design services are most helpful if you build them around a centralized look and message.
Branding services are especially useful if you’re just starting out and want to help your business grow. Professional graphic designers who offer real estate design services can also help find your audience and create a brand that appeals to that demographic.
Creating a brand can be an intensive process. The more help you get earlier on in the process, the easier it’ll be for you. The NetMen Corp offers branding services that can create your logo, name your company and design an identity that will flourish in the real estate market. If you’re not sure where to start, our portfolio can be found online with a wide variety of examples of previous work we’ve done.
Tips for choosing a professional real estate graphic designer
A good rule to go by when choosing a real estate graphic design professional is to find someone who is creative.
- Originality in graphic design will shine through bland and redundant logos and designs. For realtors, this is important as it is quite easy to be overlooked in such a broad market.
- Experience, education and skills are also qualities to look for. The more exposure that graphic designer has had to their craft in the professional industry, the easier it will be to work with them as far as quality and efficiency. Look for a company that has a portfolio so you can see what kind of work they’ve done previously.
If any, or even if all, of the graphic design services we’ve reviewed sound like something you’re interested in — The NetMen Corp offers all of them.
Why Choose The Netmen Corp?
With over 17 years in the industry and 150,000 jobs completed for 9,000 fully-satisfied clients, The NetMen Corp is a graphic design company with experience you can trust.
The NetMen Corp serves as a one-stop shop for all your real estate graphic design needs. With your account manager and design team in-house, everyone working for you is all under one roof. You will also have a direct point of contact from the team for an easy and efficient method of communication throughout the design process.
Each logo is custom designed and tailored until your satisfaction is guaranteed. On initial concepts, you will get 100% of your money back if you are not happy with the outcome. We also pricing options for all budgets, and combo packages to fit your preference. You don’t have to sacrifice good work when looking for a design vendor.
Originality is always utilized to make sure you will stand out from the rest. With our portfolios available for viewing online, our experience speaks for itself.
Let Us Help You Succeed
When you’re ready, please feel free to contact our graphic design professionals to get started.
By allowing us to serve you, you can give your business the attention and care it deserves. We look forward to designing your brand and helping you reach your goals!