Amazon Listing Images: What to Send a Design Agency and Get Back

The short answer

An Amazon listing image project is a fixed set of pictures for one product page: a main image that wins the click in search results, and secondary images that answer the buyer's questions before they scroll to the reviews. The NetMen Corp publishes this as a set of 7 listing images that includes the main image, lifestyle images and infographics, with 2 to 3 initial concepts within 3 business days of the completed creative brief and unlimited revisions. The images are designed according to Amazon requirements and rules, and each client works with a personal account manager.

The NetMen Corp is a branding and design agency founded in Miami in 2001. It works in English and Spanish, from 465 Brickell Ave, Miami, FL 33131, at fixed one-time prices. Disclosure: this guide is published by The NetMen Corp, which offers the service described. Scope and timing below come from its public Amazon services page, checked on November 10, 2026, and may change.

What each of the seven images is for

Seven images is not seven versions of the same photo. Each slot has a job, and a good brief says which job matters most for your product.

• Main image. The product alone on a pure white background. It is the only image shoppers see in search results, so its job is the click. Size, angle, pack count and what is visible on the front of the pack are decided here.
• Benefit infographic. The three or four reasons to buy, in words large enough to read on a phone.
• Dimensions and contents. Exact size next to a familiar object, and what is in the box. This image prevents returns.
• How to use. Steps, dosage, assembly or care, shown in pictures.
• Lifestyle image. The product in the hands or home of the person you sell to, so the buyer sees themselves using it.
• Comparison. Your product against the generic alternative, or your own sizes and variants side by side.
• Trust image. Ingredients, materials, certifications you can document, return policy and brand story.

What to send with the creative brief

The brief is the second step of the published process, after placing the order. The more complete it is, the closer the first presentation lands. Send these items together:

• The ASIN or the listing link, plus two or three competitor listings you lose sales to.
• Product photos at the highest resolution you have, or the physical measurements and packaging artwork if photos still need to be produced.
• Your logo in vector format, brand colors and fonts.
• The five claims you are allowed to make, in order of importance, with proof for any certification or test result.
• The questions and complaints that repeat in your reviews and in competitor reviews. Each one is a candidate for an infographic.
• Who buys the product and who uses it, when they are different people.
• Variants: sizes, flavors, colors and pack counts that need their own main image.

Amazon rules the designer has to respect

Amazon rejects or suppresses listings whose main image carries added text, badges, props or a colored background, and it restricts medical and comparative claims in every image. Requirements differ by category and change over time, so ask the agency to check the current Seller Central image policy for your category before the first presentation, and tell them if your account has received an image warning before. Infographic text should stay readable at phone size; if a line cannot be read on a small screen, it is cut or made larger.

Files and rights you should receive

At the end of the project you should hold more than seven JPEGs. Ask for the final images at upload size, the layered source files so text can be edited when a claim or a price changes, and the product cutouts on transparent background for future use. The NetMen Corp states that clients own all rights and files and that final files are delivered in the formats the client needs. Confirm in writing who owns any stock photography used in lifestyle images and whether its license covers advertising.

Listing images, A+ Content and Brand Store: which one first

The same service page lists three separate design products. Listing images sit at the top of the product page and affect both the click and the purchase, so they come first. A+ design covers 5 modules below the fold, with lifestyle images and infographics, and is worth ordering once the listing images are settled and the brand is enrolled in Brand Registry. The Brand Store page package includes a main store banner, 4 page-specific banners and 2 modules for 4 pages, and makes sense when you have several products to group. Ordering the three with one team keeps colors, type and photography consistent from search result to store. Read the Amazon listing design page for current scope and prices.

Questions to ask before you order

Is the set priced per product or per variant? Does the price include photo retouching or product renders if my photos are weak? How many concepts will I see first, and how many rounds of changes are included? Who checks the images against Amazon policy for my category? Will I receive editable source files? If I later order A+ modules, can the same designer reuse the assets? A clear answer to each one tells you what you are buying.

Related services

• Amazon A+ Content design: the modules below the listing images.
• Packaging design: when the main image problem is the pack itself.

To request a quote for a listing image set, contact The NetMen Corp with your ASIN, your product photos and the two competitor listings you want to beat.