AuraGen Brand Identity & E-Commerce Launch: Case Study

Client: AuraGen, owned by Ibtesam Noureen Industry: Health, wellness and dietary supplements Scope: Brand identity, pouch packaging, Amazon listing assets and responsive A+ Content

The challenge

AuraGen needed to evolve from the working title DownUnderGlow into a premium collagen brand while preparing a 300g pouch for print and building an Amazon presence without physical product photography. The work had to meet strict pouch dieline safety zones, barcode requirements, and Amazon desktop and mobile asset dimensions.

Our approach

We developed a cohesive visual system around the AuraGen name, then applied it across packaging and e-commerce assets. The team mapped artwork to the supplier dieline, incorporated updated GS1 Australia EAN-13 barcode artwork, and created product renders and responsive graphics designed around Amazon Seller Central requirements.

What we delivered

• A refined AuraGen brand identity, including logo files, typography and colour guidance
• Print-ready artwork for a 170mm x 250mm collagen pouch, aligned to required safety margins and sealing clearance
• A seven-image Amazon listing suite using photorealistic 3D pouch renders and feature-led infographics
• Five Amazon A+ Content modules with dedicated desktop and mobile exports
• Final packaging revisions, including removal of Halal claims and minor typographic corrections

The result

AuraGen received a unified brand and e-commerce asset suite that connected compliant packaging production with an Amazon-ready launch. The final assets supported the updated brand direction and addressed responsive formatting requirements across desktop and mobile layouts.