FINOVI: Case Study

Client: FINOVI  ·  Industry: Fintech and corporate consulting  ·  Scope: Vector refinement, favicon optimization, and premium 3D logo rendering

The challenge

FINOVI came to the project with its strategy, typography, and core four-line wave concept already defined. The source mark had been produced from a low-quality auto-trace, so the work required precise geometric refinement without changing the identity. The mark also needed to remain legible at very small sizes and translate into a dimensional hero asset without drifting into a neon or crypto-style aesthetic.

Our approach

We redrew the wave with optically balanced stroke widths, smooth Bézier curves, rounded caps, and a continuous lower-right flow. After a short alignment call, the movement was refined into a compact lying-S path: tightly grouped on entry, dipping through the center, and rising together. Small-size tests at 16 and 24 pixels guided a denser version that preserved the mark's structure. For the 3D system, we used disciplined lighting, a sharply defined top edge, and deep emerald shadows to create physical depth on charcoal backgrounds.

What we delivered

• Clean vector masters in scalable source formats
• Monochrome and stacked logo variations
• Favicon-ready small-size assets
• A multi-color 3D gradient hero render
• An additional emerald-to-teal 3D variation
• Dark, light, banner, square, and transparent-background applications

The result

The completed system gave FINOVI a precise vector mark that holds together from favicon scale to large-format brand applications, plus two coordinated 3D hero directions. The client extended the original scope to add the second green 3D variation and confirmed plans to work with the team again.