Peacock & Palm: Case Study

Client: Peacock & Palm; Industry: Hospitality, entertainment, and retail; Scope: Brand identity, social media assets, and Shopify landing page development

The challenge

Peacock & Palm needed a visual identity and web launch setup for its upcoming mahjong lounge and boutique in Old Town Alexandria, Virginia. The brand needed to reflect the physical space, including its tropical mural, signage, and yellow-brick exterior, while supporting a responsive landing page and future e-commerce plans.

Our approach

We refined the identity through iterative logo concepts, shifting from circular marks to a mahjong-tile shape and a sophisticated teal, gold, and blue palette. After the client selected a direction, we prepared vector and web assets, adapted the mark for Instagram’s circular profile frame, and moved the landing page from an initial custom-site concept to Shopify’s Horizon theme.

What we delivered

• Primary logo and alternate brand marks, with vector masters and web-ready files
• Standalone logo elements, typography files, and PMS and hex color specifications
• An Instagram profile mark adapted for circular display
• A responsive Shopify landing page with custom card layouts and wallpaper background integration
• Custom form submission setup and domain DNS routing from Squarespace to Shopify

The result

Peacock & Palm’s selected visual identity was delivered with assets for digital use and physical signage. Its Shopify landing page was launched at peacockandpalm.com with custom responsive layouts and email capture.