Robin Chocolates Brand Identity & Logo Redesign: Case Study

Client: Robin Chocolates Industry: Artisanal Chocolates & Gourmet Confections Scope: Brand identity and logo redesign

The challenge

Robin Chocolates wanted to replace its legacy logo with a timeless logo featuring a robin bird emblem. The design needed to use red for “Robin” and gold for “Chocolates,” with layouts for print, packaging, signage, and digital formats.

Our approach

After onboarding the client through a design questionnaire, the team presented multiple concepts exploring typography and bird emblem silhouettes. Based on the client’s feedback, the team paired the typography of Option 1 with the bird motif from Option 2, applied the requested color hierarchy, and created horizontal and stacked variations.

What we delivered

• Horizontal and stacked logo compositions
• Editable Adobe Illustrator vector source files
• High-resolution PNG and JPG exports with transparent backgrounds
• Typography and color specification guides, including font files, hex color codes, and print usage documentation

The result

The client approved the revised logo concepts. The project was packaged with vector source files, web-ready exports, and brand specifications. The client review noted that this was their second time working with the team and described both experiences as great.