Social Media Post Set and Profile Covers: Agency Brief and Files

The short answer

If your brand has a logo but your Instagram, Facebook, X and LinkedIn profiles still look improvised, the fastest fix is a one-time design project, not a monthly contract: a small set of post designs you can reuse as templates, plus a cover image and profile picture for each platform. The NetMen Corp in Miami publishes exactly that scope on its social media design page: a set of 3 single posts delivered in Canva or Adobe Illustrator, and a social media cover for Facebook, X and LinkedIn, each with initial concepts within 3 business days, 2 to 3 initial concepts and unlimited revisions. This guide explains what to send before the brief, what files to require back, and the questions that separate a template set you will actually use from a folder of pretty images.

Disclosure: this guide is published by The NetMen Corp, which offers the services described. Scope and process details come from its public service pages, checked on November 5, 2026, and may change.

One-time set or monthly subscription

Decide this first, because the two are priced and run differently. A one-time set is a project with a defined scope and an end date: you receive the designs, the editable sources and the rights, and your team posts from then on. A monthly subscription is ongoing production: research, scripting, editing and new pieces every month, which The NetMen Corp lists as its monthly reels service. The one-time set is the right choice when you already have someone who can write captions and schedule posts but nothing they publish looks like it belongs to the same brand. The subscription is the right choice when nobody has the hours to produce content at all. If you are weighing the second option, read the agency's explainer on social media content subscription services before you order either.

What to send before the creative brief

The published process at The NetMen Corp starts with an order, then a creative brief, then a first presentation within 3 business days of receiving the completed form. The clock starts when the brief is complete, so gather these before you fill it in:

• Logo in vector format. The original file from your logo project, not a screenshot from your website. If you do not have it, say so: a logo recreation becomes part of the scope.
• Brand guideline or, failing that, colors and fonts. Hex values and font names are enough. If you have neither, the designers will propose them, and that decision should be written down for the next project.
• The platforms you actually post on. Covers and profile pictures are cut to each platform's current dimensions, and a cover for a network you never use is wasted work.
• Three to five real posts you want to make. A product announcement, a customer quote, an offer, an event. Designs built around your real content beat designs built around sample text.
• Photos you own. Product shots, team photos, location photos. State whether the agency may use stock imagery where you have none, and who pays for it.
• Examples you like and dislike. One of the agency's published reviews says that giving the team visuals of what you have in mind goes a long way. It is true for every design project.

The deliverables to require

• Post designs as editable templates. The NetMen Corp lists delivery in Canva or Adobe Illustrator. Ask for the native file of each post, with text on separate layers, so your team can change the headline without calling the designer.
• Ready-to-post exports. A flattened image per post at the size each platform expects, in jpg or png.
• Covers per platform. The published scope names Facebook, X and LinkedIn. Each one has a different shape and a different area hidden behind the profile picture and buttons, so one image stretched three ways is not a deliverable.
• Profile pictures. Usually a logo mark cropped for a circle. The agency's Digital Branding Starter Pack lists Instagram, Facebook, X and LinkedIn banners and profile pictures together, which is the right way to think about it: they are a set.
• Final files in the formats you need. The published process promises vector, jpg, png, pdf and any other format you need. Say which ones at the brief stage.

Canva or Adobe Illustrator

Choose by who will edit the files after delivery. If a marketing coordinator or the owner will swap headlines and photos every week, ask for Canva: the templates live in your own Canva account and anyone can edit them in a browser. If a designer on your side or a print vendor will reuse the artwork, ask for Adobe Illustrator: vector files that scale to a banner or a flyer without losing quality. Decide before the first presentation, because the way a design is built in one tool does not carry over cleanly to the other, and a late switch is a redo.

How the project runs

The NetMen Corp publishes a four-step process for this service: place the order, complete the creative brief, receive a first presentation within 3 business days of the completed brief with 2 to 3 initial concepts, then revise without limit until you approve, and receive final files. Its brand identity packages page adds that projects can begin with a $99 deposit, with the balance split 50 percent when primary concepts are approved and 50 percent at completion, and that the client owns all rights and files. Confirm in writing that the same terms apply to your social media order.

Questions to ask before you order

Do I receive the editable source files, or only the exports? Can my team reuse the post templates indefinitely, or is the license limited? If a stock photo appears in a design, is it licensed to me or to the agency? Are the covers delivered for each platform separately, with the safe areas already respected? If I add a fourth platform later, is that a new order or a small addition? Does the agency keep a copy of my brand assets for the next project, so I do not have to resend them? A clear, written answer to each is the difference between a template system and a one-off.

Related services and work

• Social media design: the published post set, cover and monthly reels packages.
• Brand identity packages: bundles that include social media covers alongside a logo, stationery and a website.
• Logo design: the vector logo every social template is built on.

To order a post set and covers, contact The NetMen Corp with your logo file, your platforms and the posts you need first; the contact page promises a response within 1 business day.