Studio Exchange Salon Suites Logo & Brand Identity: Case Study

Client: Studio Exchange Salon Suites Industry: Beauty and wellness, salon suite rentals Scope: Logo design, brand identity, signage-ready monogram, and production assets

The challenge

Studio Exchange Salon Suites needed a clean, sophisticated identity that would communicate luxury, reliability, and modern professionalism. The logo had to remain clear across websites, social avatars, merchandise, print materials, storefront decals, and exterior building signage. Its custom interlocking SE monogram also required precise geometry suitable for scaling, embroidery, and physical fabrication.

Our approach

We presented six initial concept paths exploring refined typography, structured monograms, and gold-accented applications. Client feedback guided a second round of hybrid concepts combining preferred icon structures with clean, block-printed typography. After Concept #9 established the direction, we used the client's hand-drawn reference to refine the overlap between the S and E, producing two balanced vector variants with a clear white-knockout treatment.

What we delivered

• A custom interlocking SE monogram with clean, scalable vector geometry
• A complete logo featuring the Studio Exchange Salon Suites name and descriptive typography
• Print-ready and web-ready assets for signage, digital platforms, merchandise, and printed materials
• A signed Work for Hire Agreement transferring intellectual property and copyrights to the client

The result

The client selected Option #14 as the final identity. The completed system pairs a distinctive corporate monogram with readable typography and production-ready geometry, allowing the brand to remain consistent from small digital formats to large physical signage.