The List Skincare: Case Study

Client: The List Skincare / WISH Esthetics Industry: Beauty, skincare, and esthetics Scope: Logo design and brand extension

The challenge

The List Skincare needed an identity that complemented WISH Esthetics while remaining distinct. Its logo had to stay legible at very small sizes on sample tubes, bottles, and cartons, with a restrained palette and flexible layouts.

Our approach

After exploring initial concepts, the team shifted from icon-led options to a text-only wordmark. Typography and hierarchy were refined through client feedback, including testing Soria for “LIST.” The selected direction balanced continuity with WISH Esthetics and clarity at small print sizes.

What we delivered

• Approved wordmark in stacked and landscape layouts
• Color versions in Pantone 296 C, black, and white
• Transparent PNG, high-resolution JPEG, and scalable AI vector files
• Source font and color details in a production-ready package

The result

The List Skincare received a flexible, typography-led logo system designed for use across packaging formats. The client rated the experience 5 out of 5, noting that the team listened, maintained contact, and fulfilled her needs promptly.