True Path Wellness: Case Study

Client: True Path Wellness Industry: Health and wellness, concierge medicine, and executive health coaching Scope: Brand vectorization, responsive WordPress design and development, third-party integrations, QA, and deployment

The challenge

True Path Wellness needed a premium digital presence that clearly distinguished its 1-on-1 coaching programs from its high-touch concierge medicine services. The experience had to feel warm, modern, and elevated without relying on cold clinical imagery. The project also required converting a distorted AI-generated logo into scalable brand assets, establishing the WordPress environment, organizing detailed program and pricing content, and connecting scheduling and payment tools.

Our approach

We manually recreated the logo as production-ready vector artwork before developing a responsive five-page WordPress website. The client approved the dark/modern aesthetic but requested visual realignment, replacing group and meditation photos with imagery depicting one-on-one guidance, outdoor vitality, and transformational journeys. Version 01 introduced interactive Divi Flip Boxes for coaching cards. Heavy text was organized using Divi Accordions. We also supported the domain and hosting realignment, implemented Mindbody widgets, corrected embedded-form contrast, and resolved caching issues during staging and quality assurance.

What we delivered

• A responsive five-page WordPress website covering Home, Our Story, Coaching Programs, Concierge Medicine, and TB006 Therapy
• Recreated logo assets supplied in AI, EPS, PNG, and JPG formats
• Interactive coaching program cards built with the Divi Flip Box plugin
• Dedicated sections for Core, Plus, and Signature concierge medicine tiers
• Clearly structured pricing modules for spouse and dependent-child add-ons
• Mindbody scheduling and payment widget integration
• GoDaddy Managed WordPress setup, staging, QA, cache resolution, DNS configuration, and live deployment

The result

Domain DNS was set to primary on GoDaddy, completing the live deployment at truepath-wellness.com. The final experience presents complex coaching, concierge, pricing, and booking information through clear content structures, warm visual storytelling, and integrated interactive tools.