Coastal Cleanup & Hauling Brand Identity: Case Study

Client: Coastal Cleanup & Hauling Industry: Junk removal, hauling, and commercial/residential waste management Scope: Brand identity and custom mascot logo design

The challenge

Coastal Cleanup & Hauling needed a distinct visual identity that avoided generic waste-service imagery and modern tech styling. The brand needed to feel handcrafted, local, and rooted in vintage blue-collar Americana while remaining practical for workwear, fleet vehicles, signage, and digital use.

Our approach

We explored five hand-drawn directions featuring Florida-inspired elements, vintage trucks, and mascot characters. The client selected an alligator mascot and paired it with a script typography direction. We refined the character into a walking tradesman operating a hand truck, then adjusted the logo hierarchy and standalone mark for clearer, more flexible use.

What we delivered

• A hand-drawn alligator mascot with a job-site hand truck
• Primary logo, secondary variation, standalone mascot mark, and text-only lockup
• Full-color, blue, black, and white logo colorways
• Screen-print-friendly vector and transparent raster assets
• SVG, EPS, PDF, AI, and PNG files packaged for handoff

The result

Coastal Cleanup & Hauling received an approved identity system designed for consistent use across apparel, embroidery, fleet wraps, yard signs, and digital media. The client approved the final package and shared 5-star feedback recognizing the team’s communication, professionalism, and attention to the brief.