A great logo can go a long way in giving a brand a competitive edge. Here are three of the key ingredients that go into a successful logo.
Before we dive into the ingredients that make up a successful logo design, we went to stress that a great logo can never make a business successful on its own. You see, the meaning and significance of a logo are actually derived from the quality of the items it represents—and not the other way round.
However, that doesn’t mean a logo can’t play an important role in making a business successful. Apple and Nike are two great examples. Sure, quality and innovation are the primary catalysts behind these companies’ success. But can you imagine them without their signature logos?
In this blog post, we’ll discuss three key ingredients that go into making a great logo.
Simplicity
Take a look at the logos of the world’s most successful companies and you’ll see that all of them have one thing in common: simplicity. Of course, there are some exceptions, but the majority of them have logos that consist of simple forms and shapes, and just use one or two colors. So, why is a simpler logo design better?
Well, the primary purpose of a logo is to identify. A logo with a simple design is easy to remember and identify when you see it again. A mashup of multiple design ideas only tends to dilute your brand’s identity, making the logo less effective.
Memorability
The next key ingredient that goes into making a great logo design is memorability. A great logo design isn’t just simple, but is also one that makes an impression. Now, when it comes to memorability, color plays a critical role. You see, in a logo, colors are the first thing you notice. Many of the world’s most famous logos are recognized by their color scheme. McDonald’s and Subway are good examples.
Of course, color isn’t the only way of making a logo memorable. There are other ways too, such as using negative space in a creative way, or giving the typography a unique treatment. The number of potential solutions is virtually endless.
Execution
A great logo is one that has been perfectly executed: perfect color choices, perfect shapes, and perfect lines. We often come across logos that have great potential, but ultimately fall short of being effective because they’ve been put together unprofessionally.
That’s why we always say that logo design is a step-by-step process. You should never focus on everything at once. You start with the color scheme, then move on to the font, then the shape, and so on.
If you’re looking for quality logo design services, get in touch with us at the NetMen Corp. Our team of illustrators and professional web designers Miami can create custom web designs, logos catalogues , brochures, and postcards according to your brand’s needs.
Find out more about our professional illustration design services here.
