Amazon Brand Store Design: Agency Brief, Pages and Files

The short answer

An Amazon Brand Store is the multi-page shop Amazon lets a registered brand build on its own URL inside the marketplace. Designing one is a fixed-scope graphics job: a main store banner, one banner per category page, and a set of content tiles or modules for each page, all delivered in the pixel dimensions Amazon accepts. The NetMen Corp in Miami publishes that scope on its Amazon services page as an Amazon Brand Store Page package: a main store banner, four page-specific banners and two modules for each of four pages, with initial concepts within 3 business days, two to three initial concepts and unlimited revisions, sold as a one-time fee with no hidden charges. This guide explains what to hand the agency before the project starts, what should come back, and what to ask before you order.

Disclosure: this guide is published by The NetMen Corp, which offers the service described. Scope and process below come from its public service pages, checked on November 7, 2026, and may change.

Store, listing images and A+ content: who does what

Brand owners often buy these three as one lump and then wonder why the store looks like a wall of product photos. They are different jobs. The listing images are the seven to nine pictures at the top of a single product page; they decide whether a shopper clicks. A+ content is the set of modules under the bullet points on that same page; it closes the sale once the shopper is already there. The Brand Store is the only place on Amazon where the brand, not a single product, is the subject: a home page, category pages and a navigation bar that send traffic from ads and from the brand name link on every listing. The NetMen Corp's A+ page puts it plainly: listing images drive click-through, A+ drives conversion, and both work best when designed together with a consistent visual language. The store is where that language has to hold across every product at once.

What the published package includes

One main store banner. The hero image at the top of the home page, the first thing a shopper sees when they click your brand name.
Four page-specific banners. One header for each of four pages, typically the home page plus three category or collection pages, or four categories if the home page uses the main banner alone.
Two modules for each of four pages. Eight content tiles in total: lifestyle images, feature callouts, comparison tiles or brand-story panels that sit between the product grids.
Initial concepts within 3 business days of the completed creative brief, with two to three initial concepts to choose from.
Unlimited revisions until the final design is approved, with a personal account manager as the point of contact.

If your catalogue needs more than four pages, say so in the brief so the agency can quote the extra pages before work starts instead of discovering them at revision three. See the Amazon services page for the current package list.

What to put in the brief

A store project moves fast only when the brief arrives complete. Prepare these before you place the order:

Brand Registry status. Amazon's Store builder, like A+ Content, is a Brand Registry feature. The NetMen Corp's A+ page notes it can design modules as soon as Brand Registry is active; the same applies to the store. If enrollment is pending, start it now, since the design work is wasted until you can upload it.
A page plan. List the pages you want, in order, and which ASINs belong on each. Four pages is the published scope; a home page plus three categories is the most common split.
Hero products per page. Name the one or two products each banner should feature. A banner that tries to show the whole range shows nothing.
Brand assets. Logo files in vector, brand colours and fonts, and any existing brand guidelines. If the brand identity is still being built, order it first; the store is downstream of it.
Existing listing images and A+ modules. The store should match them, not compete with them. Send the files, not screenshots.
Photography, or the lack of it. If you have lifestyle and packshot photography, send the full-resolution files. If you do not, say so: in the AuraGen project described on the agency's site, the team built a seven-image listing suite and five A+ modules from photorealistic 3D pouch renders because no product photography existed.
Copy. Headlines and short claims for each banner and module, already checked against what you are allowed to say about the product. The designer lays out text; the brand owner is responsible for the claims.

How the project runs

The published process has four steps. You place the order for the service, then complete a creative brief about your company and what the design has to achieve. Within 3 business days of the completed brief you receive the first presentation with different concepts to review. From there the team works through unlimited revisions until you are satisfied, and delivers the final files in the formats you need. For a store, agree up front which concept decisions happen at the home-page banner stage, because the four page banners and eight modules all follow from it; changing direction after the modules are built costs the most time.

Files you should receive

Ask for every banner and module as a flattened JPG or PNG in the exact dimensions Amazon's Store builder accepts for that tile type, named by page and position so whoever uploads them in Seller Central does not have to guess. The NetMen Corp's A+ service page describes its deliverable as final files in JPG or PNG in the dimensions Amazon requires, ready to upload to Seller Central; hold the store deliverable to the same standard. Also ask for the layered source files, so a seasonal banner swap in six months does not mean a new project, and confirm in writing that you own all rights and files, which the agency's comparison table lists as standard. The AuraGen case study shows the detail that matters for stores too: separate desktop and mobile exports, because Amazon crops a wide desktop banner on a phone and the headline can disappear.

Questions to ask before you order

Does the package price cover four pages, and what does a fifth page cost? Are desktop and mobile versions of each banner included, or only desktop? Who uploads the store and submits it for Amazon's review, you or the agency? If Amazon rejects a tile for a claim or an image rule, is the fix a revision or a new charge? Will the designer work from your existing listing images and A+ modules so the store matches them? If you have no photography, will the concepts use renders, stock or a mix, and will you see that choice in the first presentation? Does the account manager stay the same from brief to final files? Clear answers to these turn a quote into a plan.

Related services and work

Amazon A+ content design: the modules under the bullet points, which the store should visually match.
Amazon listing image design: the seven-image listing set that drives the click before the store ever loads.
AuraGen case study: brand identity, pouch packaging, a seven-image Amazon suite and five A+ modules built without product photography.

To schedule an Amazon Brand Store project, contact The NetMen Corp with your Brand Registry status, your page plan and the products each page should lead with.

Amazon Brand Store Design Agency: Brief, Pages And Files