Amazon Listing Image Requirements for 2025

Amazon's image requirements haven't changed dramatically, but getting them wrong still gets listings suppressed. Here's the complete spec breakdown for 2025 — plus the conversion best practices that go beyond compliance.

Amazon Main Image Requirements

• Background: Pure white (RGB 255, 255, 255) — no exceptions
• Product fill: Product must occupy at least 85% of the image frame
• Minimum size: 1000 x 1000 pixels (to enable zoom)
• Recommended size: 2000 x 2000 pixels or larger
• Format: JPEG (.jpg), TIFF (.tif), or PNG (.png)
• Color mode: sRGB or CMYK
• No text, graphics, or watermarks on the main image
• No lifestyle imagery on the main image — product only

Secondary Image Requirements (Images 2–9)

• Same size and format requirements as main image
• Can include lifestyle shots, infographics, text callouts
• Can show product in use, size comparisons, feature highlights
• White background not required (pure white still recommended for clean look)
• No explicit content, offensive imagery, or misleading claims

A+ Content Image Requirements

• Module dimensions vary by module type (Amazon provides templates)
• Minimum 72 DPI (300 DPI recommended for sharpness)
• JPEG or PNG format
• No price claims, availability claims, or time-sensitive content
• Text must be legible on mobile (min 16px equivalent)
• All claims must be accurate and not exaggerated

Common Reasons Images Get Rejected

• Background isn't pure white (off-white, gray, or shadows visible)
• Product doesn't fill 85% of the frame
• Watermark or logo overlay on the main image
• Low resolution (under 1000px on shortest side)
• Mannequin or human model on main image (apparel exception applies)
• Accessories or props included that aren't part of the product
• Multiple products shown when listing is for a single item

Beyond Compliance: What Actually Converts

Passing Amazon's requirements is the floor, not the ceiling. Here's what separates listings that get clicks from those that get skipped:

Main image

Pure white background, product perfectly lit and centered, showing the best angle. For packaged products, show the front panel prominently. For apparel, consider ghost mannequin or flat lay. The main image is responsible for your click-through rate — it's the only image visible in search results.

Images 2–4: Infographics and feature callouts

Use these to answer the questions a buyer would ask: What size is it? What's it made of? What's included in the box? How do I use it? Short bold text + clear visual. These images reduce returns as much as they increase conversions.

Images 5–7: Lifestyle

Show the product in the context where it belongs — in a home, with a person, in use. Lifestyle images build emotional connection and help the buyer imagine owning the product.

Images 8–9: Comparison and social proof

Size charts, comparison tables, before/after, certifications. These handle objections before checkout.

Need Amazon listing images that pass compliance and actually convert? See our Amazon listing design services.