Each generation has its own consumer preferences. These decisions depend on their personal experiences, family values, and relevance to pop culture.
Research shows that people belonging to Generation Z place increased importance on environmentally friendly products. Around 61% of millennials and 58% of Gen Z-ers are willing to pay more for eco-friendly products.
These preferences have impacted companies as well, which are now focusing on being greener in all operations. Companies aim to produce fewer carbon emissions and pollution and promote an eco-friendly mindset.
There are many benefits for doing so:
Eco-Friendly Image:
Consumers today want their favorite companies to have the same values as they do. We all know about the dangers of global warming, plastic usage, and industrial waste.
As a result, companies have shifted to an eco-friendly narrative and offer products, services, and practices compliant with this mentality.
Moreover, companies are now adopting plastic alternatives for their packaging and are overall moving toward being better for the planet. These eco-friendly efforts also help them be more attractive for consumers around the world.
Eco-Friendly Products:
The words eco-friendly and natural may be used together because they both involve natural ingredients, can be recycled, and don’t contain any harmful chemicals.
Almost every industry can shift to eco-friendly products, and the number of natural substitutes already available in the market for consumer products is just proof of that.
Consumers are more accepting of eco-friendly products. A survey done by Survey Monkey found that 33% of consumers prefer eco-friendly products and are even ready to pay more just to do better by the environment.
Companies that are looking to create natural products should go through the various symbols that denote eco-friendly products, including the Mobius Loop (recycling symbol) and Green Seal.
Eco-Friendly Packaging:
Conventional consumer products are packaged using materials like plastic or Styrofoam, which are incredibly harmful to the planet since they never decompose. Additionally, products may be over-packaged without any reason.
Eco-friendly packaging alternatives are better than traditional packaging materials since they are biodegradable. Moreover, eco-friendly packaging has increased in popularity and usage for this reason.
One of the leading examples of this is paper straws, which have replaced plastic straws as the better counterpart.
The eco-friendly movement works because it benefits all of us collectively. With market leaders and small companies all working to make their products better for the environment, there’s no reason why you shouldn’t do the same.
The Netmen Corp provides high-quality packaging Design Services for your eco-friendly products. Get in touch with us today to discover how our Packaging Design Company Miami help your company be more environmentally friendly today!
