Help Your Product Stand Out With an Eye-Catching Packaging Design
Packaging is one of the key marketing areas — it triggers sales and reinforces brand awareness and your product’s purpose. Make sure your product stands out from the rest.
Use the online packaging design service offered by The NetMen Corp. We know how to get your products noticed with eye-catching retail packaging designs that will draw people to your offerings. It’s not always about using the brightest color or the boldest font. You need a package design company that recognizes the importance of marrying your product’s purpose to its packaging, in order to draw in people who are truly interested in buying it.
We stress simplicity in design. Complicated doesn’t mean better. You want people to be able to identify your brand’s name and the product’s purpose in a single glance. We’ll come up with a design with minimal clutter, aiming to highlight the reasons people should buy your product through smart packaging label design.
Even if you only market your products online, graphic design for packaging is still important, because it can assist with your branding. You want a uniformity of design across your packaging, website, and brick and mortar store, if you have one, so people associate all of that together. The NetMen Corp can help you achieve that goal.
Why a Great Company Needs a Great Packaging Design
Make your product stand out with an experienced online packaging design company. Every great package design should answer three main questions:
- What does this product do?
- Why should I buy it?
- Which brand is selling it?
Our team has been answering these questions for our clients for years, providing tailored package design services. We know the best way to convey your purpose through images, design elements and carefully placed words. We respect customers’ intelligence and prepare designs that send the right messages to the buyers you want to reach.
With over 10 years of experience in the industry, The NetMen Corp knows what it takes to develop the best packaging solution for you. We get to know all about your company, your products and your target market first so that we can incorporate all these factors into your custom packaging.
The Right Choice for Packaging Design Online for Companies of All Sizes
The right graphic packaging design can bump up your sales and improve your company’s prospects. Why pick us to do your design work? Our personalized focus and dedication to coming up with a design you will love sets us apart. We offer:
- In-house designers to help you through the process.
- Fixed prices, including unlimited concepts and revisions.
- Dedicated account managers to answer your questions and respond to your concerns.
How to Create a Package Design That Sells
Customers don’t take a lot of time to purchase a brand. In fact, the average consumer spends 13 seconds purchasing a brand in-store, and 19 seconds or less purchasing online. That means customers go more with brands that are familiar, or they act out of habit. They don’t spend too much time making a purchasing decision.
First impressions happen even faster. Psychologists found that we form first impressions from a stranger’s face in a tenth of a second. Humans are quick to judge, whether it’s judging a facial expression or the attractiveness of a product.
This means your brand needs to make a quick and powerful impact on potential customers. Your name and packaging design need to stop consumers in their tracks and draw their eyes to your product. It sounds like a difficult task, but it’s not so bad if you know how to speak to your target audience.
Connect Emotionally With Your Target Audience
Consumers often use emotions to make purchasing decisions, not logic. Eye-tracking studies have shown that consumers read an average of seven words while shopping, and they use color, shape and familiarity to influence their purchasing decisions. When you are deciding what to name your product or how to design your packaging, you need to consider how you will reach consumers on an emotional level if you want your product to sell.
So, how do you connect emotionally with an audience? First, you need to know how your product works and how it’ll benefit the needs of others. Second, it is vital that you understand your target audience and the things that make them tick.
Follow these steps to figure out your audience, and how to build a connection they won’t forget:
Analyze Your Product
Think about your current customer base. What do your customers love about your product? What have they complained about? Make a list of needs your product has fulfilled, and also include a list of needs your customers have but that your product has not always satisfied.
Next, consider your competitors’ target audiences. How does a competitor’s audience differ from your audience? What can you do to reach them? One thing to note, however, is that you may not want to go for the same audience as your competitors. You might lose your loyal customers in your niche. It’s good to weigh your options.
List every single benefit of your product and then next to each benefit, write down the type of people who need those benefits in their lives.
Analyze Your Target Audience
Now that you have an idea of what your product offers and how it can fulfill consumer needs, you’ll need to create a better picture of your target audience. Once you have an image in your mind of your ideal customer, you’ll be able to design packaging to speak to them on a more personal level. In other words, develop a character in your mind who represents your audience as a whole.
You’ll want to have an idea of your target audience’s:
- Income and educational level
- Ethnic background
Don’t let this overwhelm you because you don’t need to overthink the details. This is just a general framework to work with. It will help you determine the emotional needs of your audience and what will drive them to purchase your product.
Know that you can’t always assume audience traits, either. Sometimes it’s best to interview real customers and find out directly what their needs and expectations are.
Determine How You Want to Connect
Once you have an idea of your target audience, you need to decide how you want to speak to them on an emotional level. How do you want to make them feel? How are you going to convey your company values to connect with customer values?
Here are some ways to approach your targeted audience with the intention to connect:
- Make your audience feel like they belong to something bigger or to a specific lifestyle. You can probably think of some brands that have done a successful job at making customers feel part of a family. Apple, for example, has created a brand that people want to identify with.
- Appeal to human need. Use Maslow’s Hierarchy of needs to inspire you. Those are:
- Physical: Air, water, food, rest and health
- Security: Safety, shelter and stability
- Social: A sense of belonging, feeling loved
- Ego: Self-esteem, power, recognition and prestige
- Self-actualization: Development and creativity
- Know what pain your audience is trying to avoid with your product. Also, know what pleasure they are trying to gain. This is what motivates your targeted audience to take action.
- Tell a story. A simple image on a package can tell a story. A few words can tell a short narrative about who and what a brand or product is.
- Express brand personality. Be authentic and passionate and let this shine through all aspects of your company’s image. Avoid clichés and stand out. People want to connect with other people, and they don’t want to feel manipulated. Keep your brand human and don’t oversell your product in images or words.
- Use images rather than words to connect emotionally. The brain processes images much faster than words, and we remember images better, too. If you want to connect with customers in seconds, use imagery.
- Understand how colors affect us emotionally and use them to your advantage. For example, red can be bold and alarming, and green can be soothing.
- Speak to consumers on a primitive level. Use sharp imagery like triangles or arrows to make a point, curves to appear soft and friendly, and eyes to draw attention.
- Make it fun and new. People love the thrill of novelty.
Overall, you want your product’s packaging to make a customer:
- Stop and look
- Attracted to your product, either aesthetically, emotionally or through sensory stimulation
- Reassured — make sure your packaging communicates that your product is easy to use, easy to understand and is trustworthy.
There are many different approaches to take when it comes to reaching your audience, and it may be a simple matter of putting yourself in customer shoes and asking what would attract you and make you want to buy your product. It’s most important to remember that an emotional connection will sell a product more than anything else.
Choose a Name That Is Memorable and Easy to Pronounce
Great product names have several factors in common — probably the most obvious of those being is being easy to pronounce. How else could we remember a product if we can’t remember what it’s called? It’s also important to pick an easy-to-say name so that customers can spread the word.
If you’re having trouble choosing a name, schedule a brainstorming session with other creative people. To have a successful brainstorming session, you’ll need to:
- Know the product and its benefits
- Have a thesaurus and dictionary handy
- Expect to create lists of over 100 potential names
Brainstorming is a chance to let creativity flow. You’ll have time to go over the lists and judge later.
Here are tips to keep in mind while brainstorming and things you’ll want to consider when choosing your favorite product names. Try to create names that are:
- Easy to pronounce
- Easy to understand
- Easy to spell
- Short and concise
- Packed with meaning
- Tells your brand’s story
- Sounds appropriate for your brand, or is fun to say
- Defies expectations
- Stands out
- Is a metaphor for the product’s benefits
- Won’t cause embarrassment
Say names out loud. Listen to how they sound and consider how they make you feel. Ask others to do the same and get their opinion. You want a name that people take joy in saying or evokes your product’s purpose. For example, you wouldn’t name a brand of organic baby powder to sound like the name of insect repellent. Consider how a name sounds, looks and feels.
Design a Simple Yet Powerful Logo
The best logo is a simple logo. Think of logos we see every day and easily remember such as the Apple logo and the Nike swoosh. According to a study by the branding firm Siegel + Gale, memorable logos are 13 percent more likely to catch a customer’s eye and seven percent more likely to make a customer want to learn more about a company. Think of your target audience when designing your logo, but most importantly, keep it simple.
You want your logo to be a symbol that represents your brand identity. Your logo should make customers feel like they can trust your company. Just as name and overall packaging design matter, a logo completes the whole image and influences the first impression.
Don’t create complicated logos in hope to send messages to your audience faster. It may take time for a very simple logo to build meaning in the minds of others, but it’s still better than being confusing.
Here are some pieces of advice to consider when designing your company’s logo:
- Look at competitor logos. How do you want to be different and stand out? Keep in mind not to be too extreme to the point where your logo doesn’t make sense. You still need to communicate the core message of your product to your customers. You need to focus on their needs and the underlying desire that’s driving them to your product.
- Make a logo that is clean and easy to reproduce. Use simple design to create an image and avoid using photographs or clip art. You want your logo to look good being copied or faxed, too. A simple logo will be easy to remember, and a unique logo is hard to forget.
- Avoid cliché. Be original. Design a logo that is easily recognizable in small, simple ways. For example, think of the Apple logo again. Rather than being just an apple, it’s an apple with a bite taken out of it. A little personal touch makes a big difference.
- Design a logo that is visually balanced. Remember, you want to draw the eye’s attention and hold it there. Don’t make a logo that is all over the place and difficult to process.
- Add motion to your logo. This is especially helpful if your logo is a living creature, but it can be applied to images of inanimate objects, too. By creating an image that is caught in motion, you are telling a story. You are energizing an image and creating interest.
- Consider your company name when designing your logo. Both need to work together in communicating your company’s message.
- Create a logo that illustrates your product’s main benefit. What’s special about your product? What will your customer enjoy most about your product? Again, know the message you want to communicate that differentiates you from your competitors.
- Don’t try to fit in. Be original and avoid trendiness. Any changes you want to make to reach a wider audience, do so gradually. You don’t want to lose customer loyalty or confuse customers.
- Don’t go crazy with different colors. Try to use no more than three different colors in your logo.
- Aim to create a logo that’ll last. You want a logo to be relevant for at least ten or twenty years. It would be ideal to design a logo that is timeless.
- Hire a designer familiar with your type of product. It’s worth hiring outside help because of the impact your packaging has on current customers and potential customers. Poorly designed logos and packaging can keep a product sitting on the shelf while customers buy other items that are more attractive and appear more trustworthy.
If you’re struggling to design a logo for your company, don’t hesitate to reach out to us. Our experienced and talented creative team are happy to help you create a memorable logo that resonates with your target audience.
What to Bring to Our Design Team
We are excited to work with you to design packaging that will increase your sales, strengthen brand identity and build customer loyalty. Bring us your ideas, and we’ll create packaging that delivers your company’s message and makes a strong impact on customers.
To get started, you’ll need to share your:
- Target audience. We want to design packaging that speaks to your audience and piques their curiosity.
- Need help designing a logo? We got you covered.
- Images you may want to include. We offer royalty-free images for free, but please bring any custom images you wish to incorporate into your package design.
- Copy you want to include on the packaging. Like logo and company name, the copy should be clean and concise to deliver the most important message as quickly as possible.
- Nutritional info. If applicable.
- Product size and layout specifications.
Ready to take your brand to the next level? You’ve come to the right place.
Why We Are Your Go-To Online Packaging Design Service
At NetMen Corp., we won’t stop until you’re satisfied. We provide unlimited concepts to make sure you and your customers are happy.
As our client you can expect:
- Unlimited revisions
- Unlimited access to royalty-free images
- A creative team of three to five in-house designers
- A dedicated account manager as a single point of contact
- Affordable, high-quality, 100 percent original designs
- Satisfaction guaranteed
- Money back guaranteed
- One-stop shop for all your design needs
Whether you need banners, brochures or help to create a mascot, our passionate design team has the skills to help your brand reach customers through a crowd of competitors.
Great packaging makes an impact you won’t regret. Research has shown that 64 percent of shoppers have tried something new because packaging caught their attention, and 41 percent have bought the same products because of packaging.
We understand how important it is for your product to look good, and your satisfaction means a lot to us. Get started now creating a design you and your customers adore.