A postcard is a piece of cardstock paper used to send a message or advertise. Postcards have been popular for over 100 years. Postcard design is the art of creating effective postcards.
Good postcard design grabs attention fast. It uses strong pictures and minimal words to give a clear message. Postcard design principles help postcards do their job well.
Postcard Sizes
Postcards come in many sizes. Common sizes are:
- 4 inches by 6 inches
- 5 inches by 7 inches
- 6 inches by 11 inches
Bigger postcards can fit more text, flyer design elements, and trifold brochure-style folding. Small postcards cost less to mail and fit in pockets. The right size depends on factors like:
- Mailing and printing cost
- How the postcard will be used
- Number of postcards being printed
For example, a small 4 x 6 inch postcard can fit in a jacket pocket to go anywhere. A big 6 x 11 inch postcard is good for retail store displays.
Layout and Format
Layout is how the text, images, logos and addresses are placed on the postcard. Most postcards:
- Put the image on the front
- Put text and addresses on the back
- Bleed the image off the edges to look more impressive
Bleeding means letting color go past the trim edge. Margins and white space around the text make it clean and easy to read. Logo placement, image size, and address block positioning impact the layout.
Simple layouts tend to work best. Images could cover most of the front with a small logo and text section on the back. Or a vertical image with text next to it. Consistent margins and alignment make the postcard orderly.
Typography
Typography refers to the fonts and text styles used. Good postcard fonts are:
- Bold so they stand out
- Simple and easy to read
- Sans serif or serif style
Sans serif fonts like Arial have clean lines. Serif fonts like Times have extra details on letters.
Different font sizes, weights, and styles make a typography hierarchy. This shows readers what information to look at first. For example, big bold headlines grab attention. Subheaders guide the eye next. Body text gives details. A different font for emphasis works too.
Too many fonts looks messy so limit to one or two. Make sure body text is readable if small.
Design Process
The design process has several key steps:
- Discuss goals and specifications with the client
- Research the target audience
- Brainstorm concepts with sketches and notes
- Create digital drafts and layouts using graphic design in Miami
- Make revisions based on feedback from print design companies
Professional design programs like Photoshop or Illustrator help make and edit postcard artwork. Digital files are easy to tweak and get print ready.
For example, setting up files with CMYK color mode, 300 dpi resolution, and bleeds prevents issues. Using templates speeds up formatting too.
Image Selection
Choosing the right images impacts the postcard’s success. Photos showing real people, places, and things tend to connect with viewers. Avoid generic stock photos that look fake.
For products, show details with infographics, illustrations or product shots. For services, highlight benefits with engaging scenes. Photos should align with what’s being promoted.
Creative touches like shapes, photos that bleed off the edge, and smart infographics make images pop. Limit images to 1-2 strong choices for greatest impact.
Printing and Production
Once finalized, send postcard designs to professional printers that offer packaging design services. Printing options include:
- Digital printing for shorter runs
- Offset lithography printing for large orders of 1,000+
Print finishing also affects look and durability. Options like:
- Gloss UV or matte coatings protect inks
- Linen or textured paper adds aesthetic value
- Spot varnishes make certain elements shine
- Foil stamping and embossing enhance logos
Die-cut custom shapes or unique paper stocks make the postcard interactive. But limit special effects to avoid looking overly busy.
Mailing Strategy
The mailing list and send date impacts results too. Target customers most likely to respond to offers or donate to causes. Personalize postcards with variable data printing that customizes each one.
Sending a series over time improves visibility with multi-touch mailing. Changing up the design gives new reasons to engage.
Track open rate, click rate, and conversion metrics to see what works. Use QR codes or unique URLs to measure response.
Postcard Design Uses
Well-designed postcards serve many purposes:
- Advertise services, sales, special offers, or events
- Build brand awareness with logos, messaging, and visual identity
- Announce new locations, products, staff, or facility changes
- Thank you and birthday postcards to maintain customer relationships
- Fundraising campaigns and growing nonprofits
Postcards help businesses and organizations connect with audiences. They convey a message through thoughtful design.
Conclusion
Postcard design balances visual impact with clear messaging. Smart image choices, typography, layout, printing, and writing come together to create effective designs. Postcards may seem simple, but they remain a powerful marketing tool when thoughtfully executed. With good design and planning, postcards help brands make memorable connections.
If you are looking for graphic design Miami, contact us today! Our services include corporate mascot design, logo design services, and more. If you are looking for Logo Design in Miami, or Graphic Design companies, you have found the right partner.
