Amazon A+ Content Design Brief: Modules, Files and Questions to Ask

The short answer

A+ Content is the set of visual modules that appears below the bullet points on an Amazon product page. It is a separate job from the main listing images, it requires Brand Registry, and the agency can only work as fast as the brief you send. A complete brief has six parts: your Brand Registry status, the ASINs and variations to cover, the product facts you can prove, the objections buyers raise, the photos or renders available, and the modules you want. The NetMen Corp in Miami publishes a fixed one-time fee for A+ design that includes lifestyle images and infographics, two or three initial concepts, unlimited revisions and final files in jpg and png at the dimensions Amazon requires, ready to upload to Seller Central.

Disclosure: this guide is published by The NetMen Corp, which offers the service described. Scope and process details below come from its public service pages and case studies, checked on November 2, 2026, and may change.

Listing images and A+ modules are different deliverables

Buyers see the listing images first: the main image and the gallery that appear above the fold and decide whether someone clicks. The NetMen Corp lists that work as a set of seven listing images with a main image, lifestyle shots and infographics. A+ Content appears lower on the page, once the shopper is already reading, and its job is to answer objections and close the sale with comparison charts, feature banners, lifestyle modules and a brand story. A Brand Store page is a third deliverable again, listed separately with a main store banner, four page-specific banners and two modules for each of four pages. Order them as one visual system when you can, but brief each one on its own so the designer knows what each asset must do.

Six things the brief must contain

• Brand Registry status. A+ Content can only be uploaded once your brand is enrolled. The agency can design modules before enrollment is complete, but say where you stand so the timeline is honest.
• ASINs and variations. List every child ASIN the modules will be applied to, with sizes, flavors or colors, so comparison charts and banners cover the full range.
• Facts you can prove. Ingredients, materials, dimensions, certifications and warranty terms, each with the document behind it. Claims you cannot back up should not reach the artwork; in the AuraGen project the final packaging round removed a Halal claim for exactly that reason.
• Objections from reviews and questions. Pull the five most common doubts from your reviews and customer questions. Each one becomes a module that answers it.
• Photos, or a note that there are none. If you have no product photography, say so. The NetMen Corp built the AuraGen listing suite and A+ modules from photorealistic 3D renders of the pouch, with no physical photo shoot.
• Competitor comparison data. If you want a comparison chart, send the columns and the honest values. The designer lays it out; you own the accuracy.

Which modules to request

Amazon allows up to five modules for standard A+ and seven for Premium A+. The NetMen Corp recommends a minimum of four: a feature highlight, a lifestyle section, a comparison chart and a brand story, with the final mix chosen by product and category. A feature highlight carries the three to four benefits that matter most; the lifestyle section shows the product in use by the person who buys it; the comparison chart positions your product against alternatives or against your own range; the brand story explains who makes it and why. If you sell variations, ask for the chart to reference every child ASIN so it does not go stale when you add a size.

Files and formats you should receive

Ask for every module as jpg or png at the exact dimensions Amazon requires, with dedicated desktop and mobile exports, since the two layouts crop differently and text that reads on a monitor can vanish on a phone. The NetMen Corp lists final files in jpg and png in Amazon-required dimensions for its A+ packages, and the AuraGen case study records five A+ modules delivered with separate desktop and mobile exports. Also ask for the editable source files, so a price change or a new certification does not mean a new project.

How the project runs

The published process has four steps. You place the order for the package you need. You complete a creative brief about your company, your product and what the design must achieve. Within three to five business days of the completed brief, depending on the package listed, you receive the first presentation with module concepts. Then unlimited revisions run until you approve, and final files are delivered ready for Seller Central. The same team designs listing images and packaging, which keeps the visual language consistent from the shelf to the product page.

Questions to ask before you sign

Will the modules be designed for both desktop and mobile, and will I receive both exports? Do I own the artwork and the editable files when the project ends? What happens if Amazon rejects a module during review, and is the fix included? Are stock or 3D renders included if I have no photography? How many initial concepts are included and how are revisions counted? Who is my point of contact and how fast do they answer? A written answer to each of these protects you more than any portfolio.

Related services and work

• Amazon A+ Content design: the published packages, process and FAQ.
• Amazon listing images and Brand Store: the assets that work alongside A+ modules.
• AuraGen case study: brand identity, pouch packaging, a seven-image listing suite and five A+ modules built from 3D renders.

To get a quote for A+ Content design, contact The NetMen Corp with your ASINs, your Brand Registry status and the objections your buyers raise most often.